Sino-Singapore Jingwei client, April 28th, on the evening of the 27th, CCTV's "News 1 + 1" column video video connection Gree Electric Chairman and President Dong Mingzhu and Xiaomi Group founder, chairman and CEO Lei Jun for an interview. In the interview, Lei Jun shouted Dong Mingzhu from across the air: "Do you want to continue the five-year gambling contract?" Previously, Gree and Xiaomi's long-awaited 1 billion gamble ended with Xiaomi's defeat.
How to deal with the crisis? "Innovation and Technology"
Speaking of the impact of the epidemic, Lei Jun said that Xiaomi has been greatly affected, but it is relatively rare in all walks of life. The main impact is divided into three aspects: production problems, the factory was greatly affected in February and March; demand problems, many retail stores were closed in February and March; after the domestic recovery, the international situation is under great pressure, and now the global The country is in a state of closure of the city and country. However, Lei Jun also said that overall, the mobile phone industry is more optimistic, because mobile phones are just in need, so the recovery is relatively fastest. At present, both domestic (mobile phone) production and consumption have returned to normal.
Regarding Xiaomi ’s annual goal, Lei Jun said that the impact of this epidemic on us is equivalent to one to two months less than a year. Overall, it is optimistic. Maintain the original goal, make a little fine-tuning, and mobilize all employees around the world. Try to rush forward, and only then can this goal be achieved.
Talking about the impact of the epidemic on Gree, Dong Mingzhu admitted that the impact is very large. The revenue in the first quarter was 30 billion less. Although the work began after the Spring Festival, the store could not be opened and the community could not enter, so it was basically zero income. . She said that the current situation in front of the epidemic is for everyone to face. The only thing to do is to face it bravely, but you can't stop at this point. You still have to think hard about how to solve the current problem.
Regarding Gree's goals for this year, Dong Mingzhu said that although the epidemic is under control, it cannot be taken lightly, and we must put safety first. The first is to take care of employees, the second is to take care of consumers, and the third is that in this particular environment, shareholders are in a hurry, and corporate profits have suddenly dropped by 30 billion in sales. How about the benefits? What are their interests? This should all be under consideration. She mentioned that Gree's anti-virus purifier has now felt the demand from the market. So far, in just over a month, more than 10,000 purifiers have been delivered to consumers. "I think the future will definitely It ’s good. "
In addition, both of them talked about how to deal with the crisis.
Regarding how enterprises spend the winter, Lei Jun believes that do n’t panic if you encounter difficulties. Confidence and courage are the most important, because as long as you have confidence, you can analyze the problem clearly and come up with solutions, so the first point is to have courage and confidence. To strictly control costs and improve efficiency, sometimes everyone may only know the strict control of costs and improve efficiency in order to truly pass the test of winter. In addition, we must continue to innovate, and only innovation can traverse the entire economic cycle.
Regarding the opportunity seen in the crisis of the epidemic, Dong Mingzhu replied: Technology. "To master technology, because as people's living standards continue to change, his needs and his quality are also improving. He needs to have more technology-containing products that bring convenience and health to his life. It is valuable. Therefore, we pay more attention to assets, rather than too much light assets, only by mastering the control of quality and researching the upgrading of technology can we bring what consumers really want. "
About another five years?
On December 12, 2013, Lei Jun and Dong Mingzhu debated the development model at the 14th China Economic Person of the Year Awards Ceremony hosted by CCTV Finance Channel, and won a billion-dollar gambling game. Lei Jun said that the turnover of Xiaomi will exceed Gree within five years. If it exceeds, Lei Jun hopes that Dong Mingzhu can compensate himself for one yuan. Dong Mingzhu responded that he would be willing to pay 1 billion yuan if it exceeds.
On December 2, 2018, during the 2018 annual meeting of Chinese business leaders, Dong Mingzhu said that Gree's revenue in 2018 will reach 200 billion yuan, and the game with Lei Jun has basically won. On April 28, 2019, Gree Electric disclosed its annual report. In 2018, its operating income was 198.12 billion yuan, a year-on-year increase of 33.61%, which beat Xiaomi ’s 174.9 billion yuan. Dong Mingzhu officially won the "billion gamble contract" with Lei Jun five years ago . However, before this, Dong Mingzhu told the media at the Boao Forum for Asia in 2019 that he did not go to Lei Jun to ask for money.
In the interview on the evening of the 27th, the two had a video conversation with the host of CCTV, Bai Yansong, and did not "cloud together." Referring to the gambling contract with Dong Mingzhu, Lei Jun said that Gree is a representative of China's manufacturing industry, and wish Gree also be able to refuel in the face of the crisis and be able to survive this crisis smoothly. He said: "If you ask a question, I want to say, let's work together to see if Sister Dong and I have bet on these five years to continue?"
In this regard, Dong Mingzhu responded: "I am very familiar with Lei Jun and can be regarded as friends. I hope that we can promote each other in the future and use a larger and better quality competitive mentality. Through competition, each of them has come up with a higher level of research and development technology. Level, to promote social progress, this is what we have to do. "She pointed out that with the passage of time, online and offline is already a new model, it does not exist offline to play online, online to play offline, just use Faster way to let consumers feel the convenience brought by this operation model is the most important.
Dong Mingzhu talks about live goods delivery: I do n’t want to bring products, but experience
In the interview, Dong Mingzhu talked about Gree production masks. She said that at the beginning of the outbreak, Gree did not study masks, but instead researched ways to compete with the virus. During the research, I was notified by the government and asked the intelligent equipment company to make the mask equipment, and immediately organized a mask equipment team to make the mask equipment. However, after the mask equipment was completed, I saw that the mask was very scarce, so I began to make masks. 600,000 masks.
In addition, Dong Mingzhu also talked about the first live show with Douyin recently. She said that Gree has a marketing team of tens of thousands of specialty stores. Now in the face of the epidemic, many consumers have the same needs, but they ca n’t go to the store, so this time through live online, I hope to put tens of thousands of offline stores. Specialty stores are organized to combine online and offline to form a more perfect marketing system, which can meet the needs of different groups of people. She said: "From the live broadcast on this day, I think more than want to bring products, but an experience."
Dong Mingzhu also talked about the difficulties of small and medium-sized enterprises. She said that with the improvement of the epidemic situation, our market and the installation of air conditioners began to pick up gradually. Dong Mingzhu said: "The difficulties of small and medium-sized enterprises are actually the difficulties of large enterprises, because small and medium-sized enterprises are sometimes isolated. It does not have complete and true technological support, and we can take them together. In my supply chain, I do n’t think that SMEs will have big problems. "(Zhongjing Jingwei APP)