China News Network Lanzhou, March 13 (Ai Qinglong, Yang Yanmin) made an appointment to purchase a ticket from the real-name system of the online platform. Instead of exchanging paper tickets, you can enter the park directly with your ID card. Through the analysis of the data, the source of the visitors is clear. Under the epidemic situation, as a “punch place” favored by tourists at home and abroad on the Silk Road, Gansu Zhangye Colorful Danxia Scenic Area “opened the door to welcome guests”, the wisdom service was upgraded in an all-round way, and internal skills “waited for customers”.
In recent years, the "Silk Road Tour" has become one of the most popular tourist routes in northwestern China. It accounts for nearly a quarter of the length of the ancient Silk Road and stretches from about 1,600 kilometers from east to west. The colorful Danxia scenic area attracts visitors.
The picture shows a tourist walking through an infrared temperature measurement channel. Photo by Yang Yanmin
As of 24:00 on March 1st, all 89 counties and cities in Gansu (including Jiayuguan City, Lanzhou New District, and Gansu Mining Area) have all become low-risk areas. On the same day, the colorful Danxia, located in Zhangye, a "poison-free city", also became the first "resumption of work" tourist destination on the Gansu Silk Road.
A reporter from Chinanews.com recently came to the Colorful Danxia Scenic Area Tourist Service Center to see that tourists who bought tickets walked through the infrared temperature measurement channel and electronic gate to the ferry car boarding station, took a seat next to it, and went to the observation deck. "Contactless service" throughout.
Take a group photo, or stop and look into the distance. Zhangye citizens Wang Dexing's family of 8 wear masks and enjoy a rare outdoor time at the observation deck.
Colorful Danxia aerial photography. Photo by Yang Yanmin
"It's been a long time at home, and I can't help feeling irritable." Wang Dexing said that he couldn't wait to visit with his family when he learned that the scenic spot was about to be opened. "It used to be crowded scenes, but now Danxia, which has few tourists, also has a kind of A different kind of beauty. "
According to the Zhangye Danxia Scenic Area Management Committee's statistics, in 2019 Zhangye Danxia Scenic Area received a total of 2.581 million domestic and foreign tourists, a year-on-year increase of 12.5%.
As the Silk Road tour is gradually heating up, the colorful Danxia Scenic Area has invested 300 million yuan to upgrade the technology of tourist service centers and observation platforms. From online reservations to paperless entry, to online broadcasts, the quality of "cloud" services enjoyed by tourists is getting higher and higher.
“The hardware and software in the scenic area changes a thousand miles.” Wang Ying, an interpreter who has worked in the scenic area for 5 years, said that before, tourists had to forget items or get lost, and it took time and labor to find them. Today, Wi-Fi and cameras in the scenic area are fully covered. Positioning at any time, the staff can also find the abnormality and deal with it as soon as possible.
"So far, more than 12,000 tourists have been received." He Yonggang, deputy general manager of Zhangye Danxia Cultural Tourism Co., Ltd., said in an interview with reporters that during the epidemic, the daily admission limit was limited to 3,000. At the same time, the passenger density monitoring equipment on the observation platform realizes an automatic alarm for density overruns, and the staff performs timely control and grooming.
"For scenic spots, the construction of smart tourism is essential." He Yonggang believes that by analyzing the annual tourism data, information such as the age and geographical distribution of tourists can be obtained to facilitate the accurate development of tourism projects and products.
Zhang Ye also officially used the smart tourism platform to organize cultural and tourism enterprises to carry out "project investment online travel" activities, to build a provincial, city, county, and scenic area (travel agency) four-level online publicity platform to promote online and offline travel consumption growth.
So far, more than 120 scenic spots in Gansu have opened their doors gradually. Under the epidemic situation, online "cloud travel" and offline "smart" services may become "cheats" for Gansu's internal practice with rich tourism resources.
Gansu tourism think tank expert Sun Yunlei, director of the Beijing Ma Honeycomb Tourism Network Destination Research Institute, said that the development of smart tourism in most cities and prefectures in Gansu is lagging behind. Officials should improve the "soft service" capabilities of smart tourism, open the interaction window with tourists, and end the epidemic Be prepared for the concentrated release of user needs afterwards. (Finish)