Food appointments, shopping bags, K-songs, cymbals, tourism ... Nearly 9 adults choose "compensatory consumption" after the epidemic

Correspondent Wang Guofeng Reporter Ma Yan

Yangzi Evening News (correspondent Wang Guofeng reporter Ma Yan) Yesterday, the Consumer Protection Commission of Jiangsu Province released the "Investigation Report on the Impact of New Crown Pneumonia Epidemic on Consumption Willingness of Residents of Jiangsu Province". The survey period was from February 25 to March 1. Based on the survey method, 21192 valid questionnaires were analyzed and researched. Nearly 90% of the interviewees will have compensatory consumption, and appointments for meals, clothes and shoes, bags, movie K songs, sports iron, and outings are preferred.

Over 40% of residents need to release urgently

Affected by the epidemic, 77.7% of the respondents expect a certain degree of reduction in future income, of which the proportion of expected significant reduction in income is more than 50%.

The post-epidemic income reduction rate for post-90s (82.8%) and post-00 and later (80.3%) groups is more than 80%, and the post-epidemic income reductions for post-80s (77.7%) and post-70s (68.5%) are 77.7%. And 68.5%, and the post-epidemic income reduction is the lowest among post-60s and previous groups, at only 58.3%.

The impact of the epidemic on Jiangsu residents ’overall willingness to consume was slightly biased towards stimulating consumption. This is specifically reflected in the epidemic that has stimulated the consumer desire of over 40% (41.5%) of the respondents. They are either constantly buying and buying online (13.1%), or they are waiting for the epidemic to end and buy a wave (28.4%).

After 80s and after 90s are still the main force of consumption

Generally speaking, post-80s and post-90s are still the main force of consumption after the epidemic. The post-80s (47.3%) and post-90s (44.4%) trend of being stimulated by consumption is significantly higher than the proportion of weak consumption and normal consumption. After 00 and after and after 60 and before, the group was weakly affected. The proportion of their normal consumption was higher than that of their group consumption stimulated and weak consumption, and significantly higher than other generations. The ratio of post-70s consumption stimulus (36.2%) and normal consumption (36.3%) was basically the same. The trend of post-00 and later groups may be related to their income, while the post-70s and previous groups' consumption is more rational.

Nearly 90% of respondents will have compensatory consumption

Compensatory consumption refers to consumption plans that have been delayed by the epidemic and intend to compensate or increase consumption after the epidemic has ended. The survey results show that 89.6% of the respondents will have compensatory consumption. The appointment of meals, clothing and shoes, bags, movie K song, sports iron and travel and vacation become the five major areas of compensatory consumption after the epidemic.

The top three groups of post-80s, post-90s, post-00s and beyond are group meals, clothes, shoes, bags and movie songs.

The percentage of people willing to compensate for sports and travel vacations has gradually increased with age. Among them, the proportion of post-70s and before groups who plan to compensate for travel and vacation consumption ranks second, and the post-60s and before groups should be rich after the epidemic. The proportion of sports fitness programs was 25.9%, which became the preferred compensation consumption for this group except for meals and travel vacations.

Five conclusions and suggestions of provincial consumer protection committee

After the epidemic is over, restorative or even compensatory and retaliatory consumption is released, and suppressed consumption will surely be back on track. Provincial Consumer Protection Committee put forward five conclusions and suggestions: 1. Promote the rational consumption concept and guide the consumption behavior of the younger generation; 2. The quality of life of the company is related to the quality of consumption, and it helps the small and micro enterprises of the country to "resist the epidemic" accurately; 3. Strengthen the service industry Support and meet consumer demand in the post-epidemic period; 4. Develop online consumption models to adapt to the development of new industry formats; 5. Relevant departments strengthen supervision and safeguard consumers' legitimate rights and interests.