A new survey conducted by Bayt.com in cooperation with YouGov revealed the current trends related to attracting and retaining talents from the perspective of employees and employers, as it showed that the three most important factors that attract competencies are salaries and compensation (66%), work environment (53%) and job security in the long run. Long (50%). The least important factors were the company's external appearance, such as logo, website design (13%), and media presence (13%).
7 out of 10 participants in the UAE stated that the company would be more attractive if it was ethical and followed good practices. 65% of the respondents said that they are looking for companies with a friendly work culture, and 63% for companies carrying out activities that contribute to improving society.
Commenting on the questionnaire, the Administrative Director of Human Resources at Bayt.com, Ola Haddad, said: "This new questionnaire reveals the various factors that enhance employee commitment to their work, which includes training and assessing their skills, the environment in which they work, and their opportunities to grow and develop, in addition to their relationships with Their companies. "
She added that the process of attracting talents is an important step that employers must take into account, when participants in the Emirates were asked about the extent of companies ’interest in attracting job seekers and encouraging them to apply to work for them, 43% said that companies make great efforts to achieve this, while 23% said Among them, it is making some efforts in this field, while 16% of the participants considered that the efforts made in this field are few, and 5% said that the companies do not make any effort in this field.
The pages of online companies targeting job seekers (30%) and social media (29%) are considered the most effective means of marketing the company's culture to job seekers. When asked about the type of information that is interesting for job seekers to join a particular company, the participants chose 64% of the benefits and benefits provided by the company, while 52% chose employees' opinions and comments about the company.
The Bayt.com survey showed that the most important features that professionals in the UAE care about after obtaining a job are training and support (66%), followed by career development opportunities (65%).
Training and development opportunities (45%) and long-term career advancement (41%) emerged as the most important factors that enhance the loyalty of professionals towards the company, followed by job security (34%).
The data to collect and retain talent survey in the Middle East and North Africa region for the year 2019 was collected online through the period from 7 to 25 November 2019, with the participation of 2557 people from the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Lebanon, Jordan, Iraq and Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya, Sudan, and others.