And beauty pageants became'something else': a 39-year-old architect of Iranian origin wins Miss Germany for her activism. Apameh Schönauer is 39 years old, too old to represent her ideal of feminine beauty.

Trump is still there, omnipresent, but the ideal of beauty is changing stealthily. The most beautiful can be trans, as in the case of Miss Holland, the model and actress Rikkie Valerie Kollé. She can be a Ukrainian in Japan, although she later has to renounce the title due to pressure over identity.