It is said that peach overtook watermelon this summer and became the representative summer fruit.



Among them, peaches are particularly popular.



When a sale notice is posted online, it sells out quickly, so there are many cases where you have to aim for the next opportunity.



[Mr. A / A person who is serious about flat peaches: In July, it was sold out in 1 minute on the Internet, so I failed with it.

The department store opened early at 10:30 and bought it as soon as it opened in the morning until the end of this month, so I went in and bought it.]



It is this peach that has swept SNS over the past few months.



This peach, which resembles a flat peach, but is somewhat different, is an early species called 'Daegeukcheon'. It is also called 'K-flat peach' because it has a sugar content of more than 20 brix and a European sensibility.



'Daegeukcheon' immediately fascinated the MZ generation and became a sensation immediately after its release.



In Korea, the development of peach varieties is mostly led by government agencies, but this Daegeukcheon variety is an exception.



[Kwon Jeong-hyeon / Rural Development Administration Agricultural Researcher: I know that private breeders are now developing the Daegeukcheon variety.

Sometimes (among those who produce peaches), they are very interested in varieties, so they crossbreed two varieties and select from among the new ones.]



By chance, a mutation becomes a new variety, In some cases, there are various combinations of varieties.



Its delicious and unique shape attracted attention, and the limited supply made it even more popular.



One of the things that must be taken into account when developing new varieties these days is consumption trends.



[Lee Ji-yoon / Researcher at Gyeongbuk Agricultural Research Institute: Then, when making a (cultivation plan), we investigate what the preferences of people in their 20s and 30s are like or what they are like in their teens.

The first known to have been developed through crossbreeding is the 'Famous' variety.

They crossed in 1966 and developed a variety in 1977 (it is said).] It is said



that it takes as little as 10 years to develop a variety and as long as 20 years.



This summer's peach craze is also the result of decades of continuous research.



▶ 20 years of development, 500 varieties?

Rice cakes with a reason for K-Peach