<Anchor>



Recently, franchisees have raised the price of chicken one after another. In particular, there are complaints that the chicken weight has decreased even though the price has been raised. 



Reporter Ha-Jeong Park covered the reason why only chickens of the same size are distributed.



<Reporter> I



tried one chicken, five places.



When we weighed the batter as it is, they all weighed less than 1kg.



These chickens used by franchisees weigh between 951g and 1,050g after slaughter.



Why is it that we use only small chickens all the time and not large chickens?



I visited the poultry farm.



This company has been producing chickens over 2kg larger than normal chickens for over 10 years.



[Kwak Chun-wook / CEO of a poultry company: (Why aren't you raising (big chicken)?) It's not that I didn't raise it, it's that I couldn't raise it. In the past, the livestock environment and facilities in Korea were very poor. The Korean market has hardened with 1.5kg chicken. ((Nowadays) there aren't many places to find chickens of this size?) There aren't many places to find big ones.]



Why

aren't they looking for it?

This time, I asked a broiler that supplies chickens from chicken companies.



The answer came back, "It's just producing according to the requirements of the franchisee."



So I also asked the franchisee.



“What consumers want the most is 1.5 kg chicken,” he said.



[Franchise company official: In terms of one chicken, No. 10 chicken (small chicken) has the most chewy and delicious meat...

]



It was also cited as a reason that all facilities are geared towards 1.5 kg chickens.



In the end, all systems from production to distribution and consumption are geared towards small chickens, so there is no reason to put large chickens into the market at extra cost.



Poultry farms pointed to broiler companies, broilers to franchisees, and franchises to consumers, but consumers are complaining that they did not even have a chance to choose a large chicken.



We also contacted the National Institute of Livestock Science, which attempted to supply large chickens in 2010.



Analyzing that it is due to the culture of eating in the form of birds and consumer perception of the size, the interpretation of whether the lack of large chickens is attributable to the supplier or the consumer is a question of whether the chicken or the egg came first.



However, it was suggested that marketing to create a separate channel for producing and distributing large chickens or developing new recipes for large chickens is necessary to 'meet bigger chickens'.



(Video coverage: Jae-Young Lee and Jun-Sik Choi, Editing: In-Sun Kim, Design: Jae-Eun Sung and Ji-Hyeon Ahn)