New - and optimistic - winds are venturing for the hospitality industry, after relaxation and
the end of restrictions
in many areas.
And it is that the figures that seem to clear the way ... Speaking in silver: online restaurant reservations
increased 38% in September
, according to data from
TheFork, a TripAdvisor brand
.
More flattering arguments: the sector expects to reach
70% occupancy in
the
last quarter of this year
, according to a study carried out by this leading booking app.
With these green shoots, the platform (with the support of American Express) has launched a
global initiative with thousands of restaurants
involved and aimed at millions of diners to return to their favorite dining rooms or to dare to meet new ones:
TheFork Festival .
Terrae Restaurant, in Pollensa.
Until November 28
, some 1,200 restaurants in Spain and
6,000 around the world
join this proposal with a clear objective: to boost consumption and consolidate the recovery of the hotel industry after the COVID-19 crisis. Thus, for almost two months,
discounts of 50% will
be
offered, as
long as it is booked through the TheFork app. To get to know these restaurants and book them, click here.
In the very long list of establishments that collaborate in this campaign, which
takes over
from
Let's
Go
Back to Restaurants -
launched in September 2020-, we find well-known names in the national restaurant industry.
For example, in Madrid there are spaces such as Con Amor, the historic Botín, La Mordida de Retiro and other Group stores, El Almirez and its traditional cuisine or Hamburguesa Nostra de Alcalá, in addition to other restaurants that this brand has in the capital, in Valencia and Barcelona, which also add to the experience.
Ají, in Barcelona.
Among the representatives of Barcelona are locals such as Ají
, a
code name for
Nikkei cuisine
, in Barcelona;
the Japanese Mizuki or Cibulet and its
fusion cuisine
.
In Palma de Mallorca, there are names such as Maleva Marítim and its traveling gastronomy or Terrae, in Pollensa, a house that bets on Mediterranean and sustainable cuisine.
In Alicante, the Italian restaurant Bigoli ... And so, up to 1,000 national dining rooms.
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