FC Barcelona's jersey was adorned with the text Motamami ahead of Sunday's big game, in a collaboration between world artist Rosalía and Spotify who also sponsor FC Barcelona's home stadium. Behind the design for the text Motamami is Viktor Hammarberg from Sandviken.
"This is the most important," says Viktor Hammarberg.
Viktor's journey of success began during the pandemic. Because while he was working in a restaurant, he started posting art on his Instagram account. As time went on, the account began to grow. At the same time as he reached 10,000 followers, he, like many others in the restaurant industry, was laid off during the pandemic.
"Then I thought I'd take a chance to see if I can create something from it. Something that I can live on, says Viktor Hammarberg.
Viktor Hammarberg together with Spanish world artist Rosalía.
After that, his career really took off. One who caught the eye of Viktor Hammarberg's art on his Instagram account was the Spanish world artist Rosalía and they started a collaboration. Together with Rosalía, Viktor has won a Latin Grammy for the cover of the album Motamami.
"It's very hard to digest that I'm where I am right now," Hammarberg says.
It is largely thanks to the internet and social media that it is possible for Viktor Hammarberg to collaborate with artists around the world. But he is often also asked why he still lives in Sandviken.
" Everything is still catching up. I've had a lot on my table and I think it's been about me not having time to reflect.