Bright IP territorial, purify the network ecology

　　Recently, platforms such as Weibo, WeChat, Douyin, Kuaishou, and Xiaohongshu announced that in order to maintain the order of online communication and further crack down on false information, rumors and rumors, they will open the display of user IP territorial functions.

Experts believe that the opening of IP territorial functions on major platforms is intended to strengthen the connection between cyberspace and the real world, which will help strengthen self-discipline and other disciplines, reduce bad behaviors such as impersonating parties to hot events, malicious rumors, and rubbing traffic. Cyberspace brings positive effects.

　　'Pretender' emerges

　　"The bloggers I follow often post photos and videos in Japan, so I naturally feel that she is working and living in Japan." Ms. Zhu, who lives in Beijing, is an online shopping enthusiast. Not long ago, she discovered the IP of the purchasing account she frequented. The territorial display is domestic, which makes her doubt the authenticity of the goods she bought before.

　　With the opening of IP territorial display functions on major platforms, many Internet celebrities and purchasing agents have collapsed and directly "rolled over".

"The blogger himself is indeed abroad, but the team operates in China" "Although I am in China, the products are genuine"... For a time, various posts of clarification, apology and explanation were widely published on the Internet.

　　In recent years, the Internet "clean" series of special actions have been carried out continuously, and measures such as user IP territorial publicity have gradually been put on the agenda.

In October last year, the Cyberspace Administration of China issued the "Regulations on the Management of Internet User Account Name Information (Draft for Comment)", requiring Internet user account service platforms to perform the main responsibility for the management of Internet user account name information, and at the same time, in a conspicuous way, in the Internet users. The account information page displays the territorial information of the account IP address, which is displayed in provinces (municipalities directly under the Central Government, autonomous regions, and special administrative regions) in China, and in countries (regions) overseas.

　　Industry insiders pointed out that the decision of major network platforms to publicly display user IP territorial information is a new attempt in Internet governance, that is, to use real territorial information to eliminate the interference of unreal information with strong regional attributes, and to tear out the information of people with ulterior motives. camouflage.

"As ordinary netizens and consumers, the platform's announcement of users' IP territorial information can help us to judge the authenticity of business information. In the future, we will also pay attention to checking the IP territorial of businesses when shopping overseas." Ms. Zhu said.

　　Strongly curb false information

　　For a long time, the behavior of rubbing traffic in hot events has been repeatedly banned, and even a lot of false information has been generated, disrupting the online public opinion environment.

Chen Kaifeng, who is engaged in social media operations, runs an account on the Weibo platform focusing on local information services in Tongzhou, Beijing. It is his daily job to understand and publish local events and find clues in the comment area.

In his view, revealing the IP of an account is of great significance for curbing the spread of false information and combating online rumors.

　　Chen Kaifeng told reporters that compared with the official release, although the information in the comment area is fast, it is also mixed.

People often pretend to be parties or insiders to carry information, or even directly piece together and fabricate false information, and also attach the sentence "Come to my homepage to see the picture and see the truth" to drain traffic for themselves.

And by publishing the IP attribution, netizens can screen the published content and comments by themselves, and distinguish which users are really in the place where the hot event occurs.

　　However, some netizens believe that public display of IP territorial information may violate user privacy.

In this regard, some legal experts pointed out that IP territorial and IP address are not the same concept. IP territorial can only show the city and country/region where the user is located, and the risk of exposing privacy such as the user's address is extremely low.

On the contrary, with the current proliferation of false information on the Internet, the platform has the need and responsibility to safeguard public interests, and it is necessary to display user IP territorial information to provide users with better services.

　　"For those who really care about operating social media accounts, the open IP territorial display function is popular." Chen Kaifeng said that the more transparent the information of network participants, people can better identify those who are hot spots and information, so that more More real and useful information will be disseminated in a timely manner to create a good network environment.

　　IP modification still needs to be strictly prevented

　　In response to the regulations on the opening of IP territorial functions on major platforms, some people have moved their thoughts.

Recently, there have been media reports that with the launch of the IP attribution function of major platforms, the business of paid "IP proxy" is booming.

In fact, as early as March this year, when Weibo began to display IP territories in some fields, there were already accounts that modified the IP territory information.

　　The so-called "IP proxy" service is a gray industry that helps users modify IP territorial information through technical means such as domestic proxy servers.

The reporter's investigation found that although most e-commerce platforms have banned keywords such as "IP proxy", many businesses that provide IP territorial modification services can still be found on the Internet.

Some businesses also claim in their advertisements that "IP territorial information can be modified arbitrarily, covering more than 100 regions", the price ranges from a few yuan to dozens of yuan per month, and provides video tutorials and "after-sales service".

　　Some netizens worry that if users can modify IP territorial information at will, the effect of relevant regulations will not only be reduced, but some people will even deliberately use the geographical characteristics of IP territorial characteristics to create accurate portraits, deliberately create false information, and deceive netizens.

　　In response to the problems of privately modifying IP territorial information and other issues that have been exposed, industry insiders pointed out that relevant platforms must pay attention to, implement responsibilities, improve technical means in a timely manner, strengthen system detection, and resolutely "crack down" and block loopholes.

At the same time, the regulatory authorities must act in a timely manner to severely crack down on and thoroughly clean up this kind of online "gray product transactions", maintain the order of online communication, create a clear cyberspace, and escort the rights and interests of the majority of netizens.

Jin Chen