After completing the "100 Million Meals" campaign and distributing 220 million meals

“The Billion Meals” is a new station to strengthen partnerships

  • The “100 Million Meals Campaign” collaborated with the World Food Program to reach food support for the needy and refugees.



After completing the "100 Million Meals Campaign", which was launched in Ramadan 2021, and distributing 220 million meals, the "One Billion Meals" initiative, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, comes to form The largest humanitarian initiative in the region to support the poor and needy around the world, and it complements qualitative partnerships with partners from international, regional, governmental and civil organizations that support efforts to distribute food support and fight hunger around the world.

The "100 Million Meals Campaign" had concluded qualitative strategic partnerships with the World Food Program, the regional network of food banks, the Mohammed bin Rashid Al Maktoum Charitable and Humanitarian Foundation, and many charitable and community work organizations in the countries covered by the campaign, and succeeded in doubling the number of The meals distributed to reach the equivalent of 220 million meals until March 2021.

The "100 Million Meals Campaign" has also cooperated during the past year with the United Nations High Commissioner for Refugees, the Emirates Food Bank, the Dar Al Ber Society, and the Dubai Charitable Society, to complete distribution operations, based on available databases, and using smart technology applications.

The "100 Million Meals Campaign" was able to reach food support to the needy, through food ration parcels sufficient to prepare nutritious meals for beneficiary families, or through instant smart vouchers that allow holders to purchase their food supplies from approved centers using electronic codes via their phones.

Taking advantage of the partnerships of the "100 Million Meals Campaign", the campaign, in cooperation with the "Network of Regional Food Banks", succeeded in distributing 121 million meals in a number of countries covered by the network within the campaign.

The "100 Million Meals Campaign" also cooperated with the World Food Program of the United Nations, to provide food support to the needy and refugees, and to distribute the equivalent of 56 million meals in various regions and refugee and displacement camps, in which coordination took place between the campaign and the UN programme.

The "100 Million Meals Campaign" benefited from its partnerships with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, to distribute the equivalent of 6.3 million meals in the countries covered by the bilateral partnership between the campaign and the Foundation.

The cooperation of the "100 Million Meals Campaign" with the United Nations High Commissioner for Refugees resulted in the distribution of the equivalent of eight million meals in several countries.

As for the remaining 220 million meals provided by the "100 Million Meals Campaign", it was distributed in coordination with the "100 Million Meals Campaign" partners from local bodies and charitable, humanitarian and social work institutions in the 47 countries covered by the campaign.

Partnerships are achieved between the Mohammed bin Rashid Al Maktoum Global Initiatives and campaign partners and initiatives organized to support the humanitarian and relief efforts of the UAE, and to enhance international cooperation and human solidarity between institutions and actors in charitable and humanitarian work in order to combat hunger and malnutrition in the world, raise the degree of responsibility, and confirm that Everyone is capable of making a difference in the world, both individuals and institutions.

Partnerships in coordination and distribution processes enhance awareness of the challenge of hunger and malnutrition, which threatens more than 821 million people, and encourage the formation of an international system to provide support to groups in need of food in countries covered by targeted humanitarian initiatives.

The “Billion Meals” initiative complements this path by strengthening partnerships with regional and international partners, to distribute the food support that the initiative will provide, starting from the month of Ramadan for 2022.

Emphasizing the values ​​of inclusion and diversity in giving and charitable and humanitarian work, without exception or discrimination, the partnerships of Mohammed bin Rashid Al Maktoum’s global initiatives extend to include in the “One Billion Meals” initiative, as it was in the “100 Million Meals Campaign”, the owners of white hands from the authorities and institutions Local, regional and global, and a large number of charitable, humanitarian and social institutions around the world.

Motivation to give

With the launch of the “One Billion Meals” initiative, coinciding with the start of the blessed month of Ramadan, the campaign partners are preparing for a new round of logistical cooperation and field coordination to achieve the campaign’s goals by completing what was accomplished last year within the “100 Million Meals Campaign” of distributing 220 million meals, to reach the new goal. Reaching one billion meals within the “Billion Meals” initiative, i.e. 780 million meals, which will be distributed in 50 countries around the world.

The main dependants on these partnerships remain the vulnerable groups of women, children, refugees, displaced persons, victims of disasters and crises, the vulnerable and less fortunate segments of the needy, the poor and the hungry in the lower-income communities, for whom these humanitarian campaigns and initiatives constitute a lifeline that sustains them, provides them with their livelihood, and protects Their families are at risk of starvation and malnutrition.

• “The Billion Meals” is the largest humanitarian initiative in the region to support the poor and needy.

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