Technology companies are investing in the automotive sector with great ambitions. First there is Samsung, the second largest smartphone manufacturer in the world, which is announcing a revolutionary battery for 2026.

And then there is Xiaomi, the Chinese electronics group which has just launched its first car. But succeeding in mass-producing a car while managing to differentiate yourself is not something for everyone. Apple has just abandoned its project, after 10 years of work, 2,000 employees mobilized and a sum close to 10 billion dollars spent in vain.