BY UE STUDIO

Wednesday, 26May2021-14: 38

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Why are we loyal to a brand? What makes us choose it? What makes us feel identified with it? Beyond the product or service it offers us, experience and trust are a plus. Therein lies the real magic. And if the highest objective of any company is to achieve customer satisfaction, for a Spanish bank that is dedicated to personalized financial advice, this becomes its only reason for being. And Banco Mediolanum, like its clients, can be more than satisfied with having achieved its goal, and more than that.

For yet another year, the entity reaps the fruits of its personalized banking model by becoming the bank with the most satisfied customers in Spain, according to the Benchmarking 2020 study by the independent consultancy Stiga. Ask Juan Martín (Ernesto Alterio), the main character in

Mis Otros Yo

, the latest Banco Mediolanum campaign. Of the four versions of himself that appear in the audiovisual piece, only one of them has managed to meet all his goals, by allowing himself to be accompanied, throughout the Financial Cycle of Life -this is what the entity calls it-, by one of the 1,300

Family Bankers

or Banco Mediolanum financial advisers. The other three, on the other hand, fell on the path of achieving all their dreams by not planning their lives financially.

Like Juan Martín, many savers are satisfied with Banco Mediolanum's support.

For this reason, it has earned a score of 8.4 out of 10 in overall customer satisfaction.

The entity occupies the first place in the ranking of the 17 banks analyzed in the report of the independent consultancy Stiga: a thermometer that, since 2012, officially analyzes the degree of satisfaction of banking clients after evaluating the main entities of the country.

Leader in eight categories

Occupying first place on the podium is even more valuable in an unusual and difficult health, social and economic context, such as the one we have experienced since the beginning of the pandemic caused by Covid-19. And there are seven other categories in which it is also a leader in the sector, such as the one that has to do with the relationship between saver and

Family Banker

. A matter of skin, a relationship so personal that it almost borders on the familiar and confirms a score of 8.97 compared to the 8.40 average for the sector.

Why is this so? Because a

Family Banker

is a trained and prepared professional who knows the circumstances of his client and who, through a natural and close relationship, develops all his potential -professional and human- to help him plan finances so that he can focus your efforts on your personal and professional projects. Because, in addition to finances, a

Family Banker

manages the emotions of its client so that it reaches its goals. Because it helps you to eliminate conditions or, at the very least, to anticipate possible obstacles so that you do not give up the future you want. Because it achieves that the financial issue is not a brake but the impulse towards achievable goals. Are reasons enough?

Banco Medionalum has also won first place in categories such as offer and price, in relation to its range of products, interests and commissions (7.77 compared to 6.01 on average for the banking sector);

percentage of committed customers (34.7%, well above the 25.5% average);

customer information (8.60 versus 7.69 on average) and telephone banking, thanks to the human team of the Banking Center that the entity makes available to savers 365 days a year, free of charge, to resolve the procedures of the day to day.

In this section, a resounding 8.91 (compared to 8.01 on average) was achieved in Stiga's Benchmarking 2020 study.

Strength, trust and social commitment

Banco Mediolanum's client especially values ​​belonging to a bank that transmits a close image and takes care of transparency, trust and personalization -the so-called 'relationship intangibles'- and that is why the bank has obtained a score of 8, 23 versus 6.76 on average. It is just as important for the client to feel that hers is a solid entity. Brand values ​​such as solidity, solvency, modernity and social commitment have also been winners with an 8.27 compared to an average score of 7.45. It is very significant that, in times when solidarity emerges as an essential value, Banco Mediolanum occupies the first position of the Benchmarking 2020 study of Stiga in its commitment to society, which has been working since 2014 through its solidarity project Mediolanum Aproxima,carrying out projects with local NGOs that promote their own

Family Bankers

.

MADE BY UE STUDIO

This text has been developed by UE Studio creative firm of branded content and content marketing of Unidad Editorial, for BANCO MEDIOLANUM.

According to the criteria of The Trust Project

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