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The sweet smell of grandma's biscuits or chocolate palmeritas that came out every morning from Mamá Framboise's bakeries in Madrid will no longer be perceived. The Asturian pastry chef brand Alejandro Montes has announced the closure of its six establishments after ten years being a benchmark for pastries and pastries in the city.

They have done so through a statement published on their social networks . "We want to share with you that we have made one of the most difficult decisions for us. We have decided to end our project definitively, " they indicated from the franchise, while thanking the entire team for their work. "Thank you all for your efforts, commitment, professionalism and heart for the brand. To our collaborators, suppliers and people with whom we have worked together at some point in the last ten years. Thank you all for your support."

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More than 100 people worked in the six premises in Madrid, including pastry professionals, baristas, waiters and more, who were forced to stop on March 13 after the start of the health alert and confinement.

According to chef Montes, the brand tried to "row until the last minute . " This has been announced on his Instagram account, where he has also highlighted the effort of professionals in the sector in these times of crisis. "I want to send all my support to the Spanish hospitality industry and especially to each and every one of the patisseries and schools that can continue. Courage, we must continue fighting for our trade, colleagues!", He wrote and concluded with a "until soon "that his followers have taken it as a sign of hope to think about a reopening of the brand.

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The closing of Mamá Framboise becomes one more example of how the crisis generated by Covid-19 is hitting one of the most important sectors for the Spanish economy: the hospitality industry.

According to Hospitality of Spain , the employers of the sector, it is estimated a loss of 400,000 jobs on average in 2020 and the closure of between 55,000 and 85,000 establishments until the end of the year. Currently, 20% of the more than 300,000 hotel establishments in the country have already closed their doors.

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