What are the secrets of the frequent explosion of political and legal new media

　　★ In-depth first-line recording of the most real and interesting moments

　　★ Looking for the combination of political and legal work and social concerns

　　★ Regular ranking of new media accounts encourages innovation

　　★ "Trend packaging" makes people fall in love with school

　　□ Our reporter

　　"Trouble giving my drug dealer a glass of Mojito, I like to read his eyes when he admits wrong..." Recently, the anti-drug version of "Mojito" adapted by Hainan's anti-drug police based on singer Jay Chou's new song became popular.

　　With the rapid development of new media, there are more and more channels for the public to obtain news, and the speed is getting faster and faster. In the face of the increasing judicial demands of the masses, public, prosecution, and legal political and legal institutions have worked hard to explore the use of new methods for the promotion of the rule of law.

　　How are all the explosion works released? How to view the development direction of political and legal new media? Recently, a reporter from Legal Daily visited some practitioners of political and legal new media and listened to them telling the story of opening up the rule of law to propagate the “last mile”.

　　"Guo Chronicle"

　　Focus on the main business of review and capture the first moment

　　At 9 o'clock on June 12, Zheng Yu, a political politician from the Intermediate People's Court of Sanmenxia City, Henan Province, set up his mobile phone early and set up a live broadcast interface to prepare for the live broadcast. "People at the grassroots level often engage in propaganda. One person is a team." Zheng Yu has been exploring how to operate Douyin.

　　"A video released after Sanmenxia Intermediate People's Court officially settled in Douyin in August 2018 and received 4 million views. On that day, my phone kept ringing, and people kept liketing and raising fans." Zheng Yu for the first time I deeply feel that the new media platform can serve as a powerful channel for the promotion of the rule of law.

　　Making a vibrato is not as simple as imagined, not only requires a blood of blood, but also withstand loneliness. "The new media for court affairs is suffering from the anxiety of the traffic era-the video released today is an explosion, and the next one may not be watched." Zheng Yu said that there was no traffic push in the first 3 months, and they kept learning , Shooting and production, reflecting on the reasons for the low traffic, looking for the spread of laws and video models of explosive models, and looking forward to the arrival of the next explosive model.

　　By tapping the vibrato, Zheng Yu understood that sitting in the office would never make a good work. The new media of the court should focus on the main business of trial execution, go deep into the front line of law enforcement cases, record the daily case handling experience and the most true feelings of the judge, and find and capture interesting moments.

　　In August last year, a short video shot by Zheng Yu, "Budget of a Marshal, Becoming a Pillar", caught fire. At that time, there were no trees and telephone poles around when the crowd was isolated at the scene, and the bailiff simply tied the cordon to himself. This video played 56.089 million views and received 1.694 million likes.

　　"Good news material is often accidental. You can't always be on the first scene. You must mobilize everyone to cooperate." Zheng Yu used the short video "Confirmed Eyes-You are the "Old Lai" we are looking for" as For example, this is the entire process of "Lao Lai" being arrested by the front-line police officers who used mobile phones to complete the recording: When the police officer Zheng Qingmei encountered "Lao Lai" Qumou on the way to work, he ran all the way to catch up with Qumou who tried to escape. After tripping, he still grasped his collar tightly until other policemen arrived. Colleagues photographed this process on their mobile phones, and the cumulative playback of three related short videos was 123 million, with 1.16 million likes and 766 comments.

　　Through continuous innovation and use of new media and new technologies, we strive to find the combination of trial execution and social attention. In less than two years, 172 short videos have been released by the "Jufa Chronicle", 16 with more than 10 million views, and 866.1 praises. Million, with 431,000 followers.

　　[Afterword] In May of this year, the list of the main officials of the national courts WeChat (WeChat) showed that the "Supreme People's Court", "Heilongjiang Provincial High People's Court" and "Shandong Gaofa" still firmly occupy the top three; the national middle-level courts WeChat The top 10 of the public monthly list has changed slightly, and competition is fierce.

　　The People’s Court of Wendeng District, Weihai City, Shandong Province established a new media studio, focusing on the construction of new media such as the website, WeChat, Weibo, Douyin, and Kuaishou; the new media matrix of the Intermediate People’s Court of Shaoguan City, Guangdong Province added new wings — —Tianping Sunshine App, bringing better service experience to the masses; Sichuan Judges College held a 2020 live video training course for new media operations in the province’s courts, the first single-line video live broadcast using the “nail” platform... a series of innovative initiatives , Play the strongest voice of the court's new media.

　　Shandong Procuratorial New Media

　　Matrix effect makes procuratorial publicity more eye-catching

　　The Provincial Procuratorate held a press conference, and the three-level procuratorate of the province synchronized micro live broadcast and micro relay, with a reading of more than 600,000; a video showing the case of anti-crime and anti-crime, with nearly 700,000 readings and more than 100,000 messages... In recent years, Shandong procuratorial organs have vigorously promoted the construction of new media for procuratorial work, and gradually formed a "two micro, multi-end, one network, one shaking" new media publicity pattern, with more than 700 million views.

　　Shandong recently won the overall ranking of the "Internet + Prosecution" New Media Index rankings for the first quarter of 2020. This first, the Shandong Provincial People's Procuratorate has been awarded many times.

　　Wang Rongrong, from the Information Office of Shandong Procuratorate, said that Shandong Procuratorate pays attention to exerting the group effect, giving full play to the powerful role of the new media matrix of procuratorial organs at all levels in major publishing nodes, using various new media platforms such as Weibo, WeChat, Douyin, etc. Effective interaction, received eye-catching effects.

　　In the process of advancing the construction of new media, the Shandong Procuratorate has focused on deep integration with key procuratorial work, public prosecution, and police deeds. At the same time, it encourages innovation in various places by regularly sorting and ranking new media accounts in the province.

　　On the basis of strict quality control of manuscripts and strict compliance with the authority, timeliness and authenticity of information release, Shandong Procuratorate actively uses novel and lively new media language and trendy packaging forms to eliminate official language and work hard Let the people like it.

　　For example, Wang Rongrong said that after the outbreak of the New Crown epidemic, the New Media Studio of the Shandong Procuratorate issued a notice in time to strengthen planning with the theme of "Shandong Procuratorate War "Epidemic"" to give full play to the important role of new media in special periods and make full use of mobile communication advantages. , Do a good job in online publicity and guidance.

　　Planned a batch of prosecutors and police officers to fight "epidemic" works, such as "TA against the epidemic", and released a batch of typical cases such as the first case of illegal medical practice involving the epidemic in Shandong Province based on the "first case in Shandong" in the epidemic... Information on the progress of an epidemic-related case has a maximum reading volume of more than 18.5 million.

　　Wang Rongrong said that Shandong’s procuratorate will make good use of the “two micro, multi-end, one network, one shake” position, increase the planning and broadcasting of original audio and video columns, and use video, text, graphics, comics, VR and other forms, It presents the work results of the provincial procuratorial organs in an all-round way, and launches a series of ground-breaking, outstanding and outstanding original works, focusing on enhancing the publicity effect of the procuratorial new media.

　　[Afterword] Not only Shandong, but all procuratorial organs in the country regard the promotion of new media construction as a key task. Through strengthening planning, up-down linkage and other methods, the procuratorial new media matrix effect is stimulated and the prosecution story is told.

　　It is understood that in April this year's "Internet + Prosecution" new media index rankings, the number of participating prosecutors' new media accounts reached 9,659, including 3076 prosecutors' Weibo, 3404 prosecutors' WeChat, and 3179 procuratorate headlines; a total of microblogs were released 480,000 articles, 108,000 WeChat articles, and today's headline articles were 197,000, all of which have increased in varying degrees.

　　"Siping Police"

　　Use laughter to ignite the enthusiasm of the masses in learning the Fa

　　On a highway, two "road robbers" "little too much" and stopped a van full of police. After the two were "captured", the police took the opportunity to tell you the law: the road robbery will be punished with imprisonment of more than 3 years and less than 10 years! This is a video compiled by the Public Security Bureau of Siping City, Jilin Province.

　　The short Douyong video of the Siping Police Affairs Douyin, "Siping Police", made the masses easily remember the knowledge points after bursting into laughter, and also ignited the enthusiasm of learning the law. Up to now, the number of fans of "Siping Police" has reached 16.54 million, and has been praised 120 million times.

　　Click on the "Siping Police" vibrato, you can see a video with 6.378 million likes. The video tells the story of "Zhang Song" who returned to Siping from the field and refused to cooperate with the epidemic prevention, threatened and abused the community staff, received ugly deeds when he was criticized and educated by the police, and eloquently defended himself. Under the interpretation of Dong Zheng and his colleagues in the Publicity Department of the Political Department of the Public Security Bureau of Siping City, the "Harbin Zhang Mou" incident was presented to the public.

　　On February 8, Zhang Mou, a man in Harbin, Heilongjiang, did not wear a mask to travel. The community epidemic prevention staff suggested that he should wear a mask, but Zhang still refused to cooperate and lied that he was "of the Municipal Public Security Bureau". Administrative detention for 10 days according to law.

　　"The video plays a role in allowing everyone to more consciously abide by the epidemic prevention and control regulations. We also planned to shoot a video of the public security police carrying out the epidemic prevention work, so that the masses can have a deeper understanding of the frontline epidemic prevention work." Dong Zheng said, shortly after the video was released On a cold night, a fan sent hot drinks for the police standing in the post of epidemic prevention and control, saying that after watching the "Siping Police" vibrato, they learned that the work of public security is not easy.

　　On one occasion, Dong Zheng went to Beijing on a business trip and was recognized by a taxi driver at a glance. The other party was even able to recite the lines in "Siping Police". Dong Zheng asked: "What else do I get from watching the video besides being happy?" Unexpectedly, the driver blurted out the sentencing standards for theft, robbery and other crimes, which surprised and greeted Dong Zheng.

　　Sun Xuejun, director of the Publicity Department of the Political Department of the Public Security Bureau of Siping City, believes that the success of the "Siping Police" is due to the attention of the superiors to publicity and the grounding of public security work. The characteristics of the Northeast language also make simple dialogues more comedic. effect.

　　【Afterword】The statistics of the Ministry of Public Security show that as of now, there are more than 50,000 new media for public security and public affairs at all levels of the public security organs across the country, covering all kinds of new media such as Weibo, WeChat, Toutiao, Douyin, Kuaishou, etc. Media platform, the total number of fans exceeds 100 million.

　　The relevant person in charge of the Public Information Bureau of the Ministry of Public Security said that in recent years, the Party Committee of the Ministry of Public Security has attached great importance to and vigorously promoted the development of the new media of public security throughout the country. The masses and the establishment of a good image of the public security team have played an active role.

　　(Writing and writing: reporter Liu Ziyang Zhou Bin Cai Changchun reporter trainee reporter Zhang Shoukun Zou Xingyu)