China News Service, Beijing, April 6 (Reporter Gao Kai) According to data from the Beacon Professional Edition, as of 19:30 on April 6, Beijing time, the box office of Chinese movies during the 2024 Qingming Festival (April 4-April 6) Reaching 823 million yuan (RMB, the same below), it exceeded the Qingming Festival in 2021 and set a new box office record for the Qingming Festival in Chinese film history.
It is understood that in addition to the new work "What kind of life do you want to live" by the Japanese animation master Hayao Miyazaki and the domestic films "The World of Grass and Trees" and "The Oriole Behind!" ” and “Snow Leopard” and other 8 new films. This year’s Qingming Festival also includes the recently released imported blockbusters “Godzilla vs. Kong 2: Rise of an Empire”, “Kung Fu Panda 4” and many other films, which are considered to be enough to satisfy different types of audiences. need.
According to Beacon Professional Edition data, the box office of this year's Qingming Festival "What Kind of Life Do You Want to Live" exceeded 384 million yuan during the period, contributing 46.7% of the box office and setting multiple records at the same time; "Godzilla vs. Kong" has been in theaters for a week 2: Rise of an Empire" earned 231 million yuan, ranking second at the box office during the period; "Kung Fu Panda 4" ranked third at the box office with a box office of 47.982 million yuan; "The World of Grass and Trees" and "The Oriole Behind!" "ranked fourth and fifth at the box office during the period with 43.249 million yuan and 38.391 million yuan respectively.
Chen Jin, data analyst at Beacon Professional Edition, said that this year’s Qingming Festival market not only has a large number of films but also a rich variety of film types, covering animation, suspense, crime, drama, comedy, etc., and the audience composition between different films is quite different. He pointed out that among the ticket purchases on the first day of the Qingming Festival, 62.9% of the audience for "What Kind of Life Do You Want to Live" were female, and 36.5% of the audience were 24 years old and under. "Godzilla vs. Kong 2: Rise of an Empire" Male audiences accounted for 60.1%, and audiences over 24 years old accounted for 82.6%. The top two film audiences were obviously complementary, and together they contributed 76.7% of the box office.
According to reports, among other films, "The World of Grass and Trees" has the highest proportion of women, "Kung Fu Panda 4" has the highest proportion of viewers aged 35 and above, and is a favorite among family audiences, and "Let's Shake the Sun Together" has the highest proportion of viewers aged 20 to 24. , a favorite among student audiences. Chen Jin said that this shows that this year's Qingming movies have met the diverse viewing needs of audiences, and is also an important reason why its total box office can break the record. (over)