China News Service, Xiangyang, April 6th: "National trend" helps "Generation Z" expand their social circle
Author Zhang Qianlong
"When spring is warm and the flowers are blooming, I put on ancient costumes to interpret traditional Chinese culture." Xu Shiyu, a self-media blogger, recently carefully matched and played the role of the "March Peach Blossom God". At present, the "national trend" is attracting more and more "Generation Z", and Xu Shiyu hopes to influence more people through these cultural elements.
Self-media blogger Xu Shiyu plays the role of the "March Peach Blossom God". Photo by Zhang Qianlong
Walking through the large-scale entertainment facilities, the "Twelve Flower Gods" strolled around. They were dressed in different clothes, representing the "Peach Blossom God in March" and "Peony Flower God in April"... For the past few days, they have been on a fantasy vacation in the OCT in Xiangyang, Hubei Province. District, the National Tide Parade was staged as scheduled.
During the interview, Xu Shiyu was filming a short video of gesture dance and uploaded it to social media. On a certain short video platform, the topic "Ancient Style" has more than 150 billion views, many of which promote traditional culture and urban cultural tourism.
20-year-old Zhang Haoyu is a sophomore student at Hubei University of Arts and Sciences. She is now the person in charge of the school's "Hanfeng Xiangyun" Hanfu club. She said that there are many Hanfu enthusiasts around her who expand their social circle through social media and offline activities. . The "Han Style Xiangyun" Hanfu Club will also organize students to carry out activities such as garden tours and flower presentations to enrich the interest of daily activities.
Self-media bloggers dress in ancient costumes and experience the ring game. Photo by Zhang Qianlong
The ancient style and charm also attract the attention of many foreigners. Hubei University of Arts and Sciences has held many related activities in recent years, leading international students to throw pots and make lucky bags. ZARA BATOOL, an international student from Pakistan, said that such activities are very interesting and allow them to experience Chinese traditional culture first-hand.
The popularity of "national fashion" among "Generation Z" has also made it a new engine for many cities to polish their city cards. In the ancient city of Xiangyang, activities such as the Huangjiawan Flower Festival actively showcase the ancient city's style and help build the local city's image and develop the tourism industry. Luoyang, Jingzhou and other places have launched free tours of Hanfu to attract tourists to visit.
"Twelve Flower Goddess" parade scene. Photo by Zhang Qianlong
The "Research Report on the Current Situation of China's Hanfu Industry and Consumption Behavior in 2024-2025" released by iiMedia Consulting shows that the scale of China's Hanfu market continues to rise and expand. As modern aesthetics integrates traditional clothing, Hanfu consumption will also become popular.
Tao Hui, dean of the School of Fashion at Wuhan Textile University, said that young people's attitude toward Hanfu has become more rational, and they have gone from "following the trend" at first to paying more attention to traditional culture, which reflects cultural confidence. "Hanfu craze" as a carrier also provides young people with new social channels, allowing them to better integrate into society. (over)