China News Service, Hong Kong, April 5 (Reporter Han Xingtong) The Hong Kong Pop Culture Festival 2024 will kick off on the 6th. The Leisure and Cultural Services Department of the Hong Kong Special Administrative Region Government (LCSD) held a press conference on the 5th to announce that this year’s pop culture festival will launch more than 20 unique activities with the theme of “Literature and Martial Arts”.
The Leisure and Cultural Services Department stated that this year’s pop culture festival is themed “Essentially Civilized and Martial”, hoping to lead the audience through ancient and modern times, across civil and military culture, and to demonstrate how Hong Kong’s popular culture is inherited, circulated, integrated and made breakthroughs.
The large-scale outdoor music carnival "Sky Grass", which will be held in Victoria Park for two consecutive days starting from the 6th, will officially kick off this year's Hong Kong Pop Culture Festival. Singer Gin Lee will co-star with martial arts athletes Shen Xiaoyu, Liu Zilong and Hui De'en. Guest performers at the opening ceremony. 50 singers and units from different regions, across different generations, and with different styles will also perform relay performances, including Lu Guanting, Miu Sakamoto, the daughter of the famous Japanese musician Ryuichi Sakamoto, etc.
A number of different industries actively participated in and responded to the Pop Culture Festival and launched a number of creative cultural industry activities, such as Hong Kong Cinema Day, Record Melody Hong Kong Record Store Cultural Treasures Exhibition, and "2024 Hong Kong Reading+".
Yang Yunxiong, Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government, said at a press conference that from April to July, the SAR government will work with the industry to launch more than 20 unique activities during the Pop Culture Festival. Among them, "The Great Hero - Jin Yong's Centenary Birth Commemoration Ren Zhe Sculpture Exhibition" has already taken the lead in launching the Hong Kong Pop Culture Festival.
Yang Runxiong said that the national "14th Five-Year Plan" outline positions Hong Kong as a center for cultural and artistic exchanges between China and foreign countries. The SAR government actively promotes cultural heritage to promote development, among which Hong Kong's popular culture is unique and leads the trend. Last year, about 530,000 people participated in the popular culture festival organized by the Leisure and Cultural Services Department. It can be seen that the popular culture festival not only promotes culture and art, but also drives the flow of people and adds impetus to the economy.
He hopes to "use culture to shape tourism and tourism to promote culture", promote Hong Kong's popular culture to more citizens and tourists, strengthen local people's sense of identity with Hong Kong culture, tell Hong Kong's stories to tourists and overseas people, and let Hong Kong's popular culture , has always been popular. (over)