China News Service, Zhengzhou, April 3: Title: Kaifeng's "Wang Po" asked for leave to shape the future of cultural tourism IP in Japan

　　China News Service reporter Kan Li

　　Starting from April 3, Zhao Mei, one of the actors who plays "Wang Po", will take a month off due to health reasons.

On March 30, the atmosphere at the "Wang Po Matchmaking" in Kaifeng, Henan was high. Photo by China News Service reporter Kan Li

　　Since mid-to-late March, the popularity of the interactive entertainment project "Wang Po Matchmaking" in Long live Mountain Martial Arts City in Kaifeng, Henan has soared, driving the rapid increase in Henan's cultural tourism consumption. Public data shows that Kaifeng's search popularity on Tongcheng Travel increased by 94% month-on-month in the past week, and Henan Cultural Tourism's bookings on Ctrip during the Tomb Sweeping Day holiday increased by 582% year-on-year. Among tourists planning to visit Henan, those born after 2000 account for nearly half.

　　After the "Wang Po Matchmaking" became popular, it quickly caused imitation by scenic spots in other provinces. Shandong, Shaanxi, Sichuan and other places launched "Kaifeng Wang Po's so-and-so splitting wife". However, the short-term surge in traffic has also brought some issues into the spotlight. Controversial events such as married men participating in blind dates have changed the direction of this interactive entertainment.

　　It is known that "Wang Po Matchmaking" has launched an offline real-name reservation system on April 2. Male and female guests invited to interact on stage must ensure that they are single.

　　Li Lixin, director of the Institute of Literature of the Henan Academy of Social Sciences, believes that it is a wise move for "Wang Po" to take leave. First, after this cultural and tourism performing arts project became popular, some negative situations gradually emerged, which required calm thinking and improvement; second, Zhao Mei was already in her 60s, and the high-intensity on-site hosting was really too much for her body, and she did need to rest and adjust in order to Recover your body and mind and start again; third, Kaifeng City should vigorously promote the continuous inheritance and innovative development of traditional culture, so that those who come sincerely can return with joy.

On March 30, the "Wang Po Matchmaking" event in Kaifeng, Henan was packed with people. Photo by China News Service reporter Kan Li

　　"Wang Po's matchmaking" resonated, and it is believed that its down-to-earth approach has struck a chord with today's young people. Reporters from China News Service recently experienced huge crowds of people at the event site, and most of the tourists were young people. Zhao Mei, who plays "Wang Po", said in an interview that many young people are busy with work, but they still long for love in their hearts.

　　On the other hand, the reason why Henan's cultural tourism industry is accelerating its "out of the circle" is related to the continuous activation and transformation of the local profound history and culture. Archaeological blind boxes, Tang Palace night banquets, Luo Shen Shui Fu, Hanfu garden tours... After Henan Cultural Tourism draws the essence from traditional Chinese culture, it uses new forms, new methods, and new fashions to innovate and express, so that the ancient culture can be covered with fashion and continue to Explore the "Road to Everlasting Red".

　　"The Tang Palace Night Banquet is a creative transformation of traditional culture by revitalizing the cultural relics and pottery figurines in the Henan Museum." Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, said that "Wang Po's Matchmaking" and other events also followed this rule.

　　As the main birthplace and formation place of Song culture, Kaifeng still retains some Song-style wedding customs and culture. "Tokyo Menghua Lu" also contains records of the customs and etiquette of dating between men and women in the Song Dynasty. Li Lixin said that "Wang Po's Matchmaking" is a modern interpretation of ancient Chinese blind date culture scenes, and the immersive experience directly touches the hearts of young people.

　　"The insufficient transformation of Henan's rich historical and cultural resources has always been one of the bottlenecks restricting the development of Henan's cultural tourism industry." Li Lixin said that in recent years, Henan has actively explored this aspect, and there are many successful works.

　　After "Wang Po Matchmaking" became popular, Kaifeng City held a special meeting on cultural and tourism work and proposed that every effort should be made to continue the good trend. To this end, the government has also launched a "general mobilization" to further promote the integrated development of culture and tourism.

　　Liu Dong, deputy director of the Kaifeng Municipal Bureau of Culture, Radio, Television and Tourism, said in an interview with reporters that around this large wave of passenger flow, we must do our best to provide good services in terms of opening parking lots, maintaining industry order, and improving tourism quality. Wang Haiyan, director of the Kaifeng Municipal Bureau of Commerce, also said that the city will carry out linkage work between special breakfasts and scenic spots. Visitors who check in for local special breakfasts can enjoy discounts on tickets, accommodation, etc.

　　Kaifeng's Longting District, where "Wang Po Matchmaking" is located, has also launched six measures including "clearly marked prices" for accommodation and catering to provide convenience and protection for tourists.

　　At the Henan provincial level, this year’s Henan Provincial Government Work Report proposed that we should tap the potential of cultural tourism consumption, strive to receive more than 1 billion tourists, and have comprehensive income exceed 1 trillion yuan, and create a continuous place to explore and demonstrate Chinese civilization. and experiential place.

　　Wang Zhenjun said that it is necessary to strengthen the linkage and overall marketing of scenic spots, provide high-quality supporting services, strengthen the design and production of cultural and creative products, carry out correct guidance, and prevent vulgarity. The most fundamental thing is to continue to do a good job in transformation and activation, "turning the past into the present, turning the static into dynamic, and turning the ancient into fashionable." (over)