Changing things with “stylish” security April 3rd 13:48

What image do you have of "security" work?

Security work has a negative image, such as being ``tough and long hours,'' and it is said that it is difficult to secure manpower for security work.

``The detention time is long and it seems tough...'' I myself was one of the people who had this impression of the security industry.

Until I met a certain "security guard".

(Nagasaki Broadcasting Station Director Daigo Kawanami)

Ambition of a 27-year-old company president to create jobs through “stylish” security

My name is Sugata Tasaki (27), the president of a security company in Nagasaki City with 30 employees.

The concept of "stylish" security industry is attracting attention from people in the industry.

We aim to completely revamp the image of traditional security by focusing on fashion, from the clothing we wear to the vehicles we use.

Mr. Tasaki

: ``Appearance is important after all, so I take all measurements to make the uniform and style look good, and I'm very particular about the style of the logo and stickers.''

Our commitment to fashion extends to the office as well. The previously inorganic work space has been completely renovated and the interior is reminiscent of an American vintage house.

``We spent a lot of money to completely renovate the office and created a comfortable office that our employees would want to come back to.''

Why are you so particular about fashion? It all started six years ago, when shortly after he joined the company, he was entrusted with the management of the company.

At that time, the company's business performance deteriorated due to a lack of manpower. Young people did not gather at all and found no sense of purpose in the work.

"I hated the uniform I wore. I went to work thinking that I didn't want people to see me."

Is there a way out of this situation? What I tried was to incorporate my ``hobby'' into my work.

``My hobbies include classic cars, used clothes, and interior coordination, and I've been exposed to these things, and I'm going to use what I've learned from them in my work.''

The first thing I started was to redesign the tools used for security to my own liking.

As the company's logo, security uniforms, and vehicles changed, employees began to develop an attachment to the tools and began to take care of them on a daily basis.

``By making your appearance cool, you will have to match it, so if you change your appearance to look cool, your mindset will become more aligned.''

Tasaki also began researching whether security operations could be made more stylish. Through trial and error, we determined how to wave the flag in a way that would be easy for drivers to recognize and a method that would allow passersby to move safely.

The rules I decided to keep in particular are paying attention to those around me and speaking politely. The key is to always bow to drivers and passersby and smile.

“You have to be a professional to figure out how to make your driving stress-free.”

It is said that ``'stylish'' security'' has come to be respected by business partners and other companies that work with them.

Young people keep coming

A unique security style that pursues "fashion". After promoting it on social media, we started attracting young people.

One of them is Kazutaka Takimoto (27), whose previous job was in the security industry.

Kazutaka Takimoto:

``At my previous workplace, the uniforms weren't cool at all. They wore uniforms that looked like something an old man would wear. However, they waved flags in a dazed manner. They didn't wave them as neatly as they did. It was.”

Mr. Takimoto was trained by Mr. Tasaki. When I put ``stylish'' security into practice, something happened that changed my life.

Mr. Takimoto's security appearance posted on SNS received over 30 messages.

"Thanks to the guides, we can safely pass by each other. Thank you, regardless of the heat or cold."

"I've never seen such a polite security guard. If that's the case, I'll bow deeply to you! I'll support you."

“I get comments from a lot of people, which makes me feel more fulfilled.It makes me want to work harder.”

Making security a dream job - the president's never-ending challenges

It's been 6 years since I started "stylish" security. Six years ago, sales were around 70 million yen, but now they have nearly doubled to 150 million yen.

Our next goal is to make the lives of our employees more fashionable.

Mr. Tasaki received a loan from a bank to buy an apartment and completely renovate the interior. We began offering it as a company dormitory in March.

Mr. Tasaki believes that it is important to take pride in both work and life.

Mr. Tasaki

: ``You can work in a cool and fashionable way and have a richer lifestyle.I want to convey to the world that this is a dream job.It's all about continuing to believe in that with confidence.'' I think so.”

=Interview postscript=

Mr. Tasaki says that he used to feel frustrated when he saw his friends leaving Nagasaki. What can young people in Nagasaki do to work with pride in the security industry? This awareness of issues has brought about a new sense of value in the employment of Nagasaki's young generation by fusing the seemingly contradictory concepts of "fashion" and "security."

Work and private life are often thought of as separate, but they are both part of life. This month marks my fourth year in the workforce, and I have often felt that my job depends on having a fulfilling personal life. When I myself feel like I've lost sight of the sense of fulfillment and pride in my work, I strongly wish to refer to Mr. Tasaki's way of thinking.

(Broadcast on “Oha BIZ” on March 26th)

Director of Nagasaki Broadcasting Station

Daigo Kawanami Joined

the station in 2021

After working in the production department, I am currently at the station

My fashion style starts with "glasses"