Updated Wednesday, March 6, 2024-12:18

We all have something that characterizes us, a role within the different groups to which we belong. Are you the nostalgic one? The modern one? The one that sends audios that, due to their duration, are more similar to a podcast? The handsome one? Or are you that person who always seems to have the agenda on top? These are also Irene, Guille, Claudia, Juan and Alba, the protagonists of the latest Opticalia and Pull&Bear campaign, 'Cruasán'. A campaign that encourages us to show ourselves as we are and, above all, to enjoy it with the people with whom we decide to share life.

And, if there is something that characterizes the Pull&Bear and Opticalia glasses collection, it is their young and carefree spirit, which always encourages us to have fun and break established rules, because that is why they exist. It's about living how we want and looking at life from our unique point of view, without anyone telling us how we should think or feel.

Fashion has always been a vehicle of expression and, therefore, so have glasses. Because what we wear always speaks of our tastes, our personality and our ideas. It is a way of expressing what we want others to know.


And wearing glasses is no longer just a matter of necessity. Quite the opposite: they have become one more accessory that we need to complete all our looks. With glasses that are not only of quality, but are also linked to the latest fashion trends, in the Pull&Bear x Opticalia collection, everyone can find that model with which they feel represented.

Whatever style you have, you can always find Pull&Bear glasses that represent you at Opticalia.

Made of pasta, oval and black, like the Mallorca model, for those looking for infallible classic models; or, on the other hand, large, colorful, translucent ones, like the Enid and Bianca models, for the most fun and daring ones. We always need that complement with which to see ourselves represented, that joins us and that is part of our essence; and, now, we will have it in this collection of frames with original and quality designs.


For many of us, glasses accompany us on a daily basis and, in the end, there is one very simple thing that we all want: to look good. Throwing away filters and accepting ourselves as we are is becoming more and more popular, and Pull&Bear has always been a brand that has opted for this in all aspects. Accept ourselves without filters or masks and be able to look at ourselves in a mirror or in a

selfie

and like what we see. Pull&Bear and Opticalia seek that, through their glasses, we look at ourselves with different eyes and leave aside any complexes or fear of living life the way we want. Because, as the campaign says: "Life can be wonderful when you learn to look at it from the right point of view: yours."

Whether we are daring or prefer a more classic style, we can find that model that flatters us and, above all, makes us feel good.


Pull&Bear frames are sold exclusively at Opticalia opticians and their price is unbeatable. With an introductory offer of €89, with anti-reflective lenses included, no one will be able to resist finding those glasses that flatter them and make them feel better than ever. You will only have to find your nearest optician and make an appointment to have your prescription glasses.

Whether we have vision problems or not, glasses will end up becoming part of our daily lives and we will no longer be able to go out without them. With Pull&Bear frames it is shown that everything, including being young, is a matter of attitude and mentality, and that showing ourselves as we are, and without fear of what people will say, is a step that we must all be willing to take.

Made by UE Studio

This text has been developed by UE Studio, the creative branded content and content marketing firm of Unidad Editorial, for OPTICALIA.