China News Service, Nanning, March 27th: The flower viewing season has set off a "hot date for photo shoots"
Author Yu Jing Liu Yanling
March is full of spring, and various parts of China are ushering in the flower season. Tourists are swimming in the sea of flowers, taking photos and admiring flowers, and enjoying the beauty of spring. "If you are not satisfied, there is no charge." "Photographers" holding various photographic equipment and wandering among the flowers to solicit customers frequently appear in major scenic spots.
Recently, thousands of yellow-flowered campanula trees bloomed in the Qingxiu Mountain Scenic Area in Nanning City, Guangxi, and tourists took advantage of the flower season to go out and feel the spring atmosphere. "'Girls and Flowers' is the most popular theme for spring photo shoots. Getting good-looking photos is the main purpose of tourists." A photographer surnamed Luo told reporters that most spring photo shoot orders are placed online by customers through social platforms. Make an appointment. With the surge in order volume, many orders need to be completed within the flowering period.
On March 21, yellow flowers and bell trees were in full bloom in the Qingxiu Mountain Scenic Area in Nanning, Guangxi. Photo by Chen Guanyan
With the emergence of flower-viewing craze in various places, consumption phenomena relying on the "flower-viewing economy" are emerging one after another. Many businesses take advantage of the flower season to decorate their storefronts with flowers, launch spring cakes, cute pet spring outings and other activities to attract customers, allowing people to celebrate spring in a fancy way. .
"In spring, grass green and light yellow are the main colors. We use hemp rope and leaves in the packaging of pastries and desserts, which is in line with the tone of spring." Guo Mu runs a cake shop in Nanning. In order to cater to spring, she launched a cake shop based on mugwort. , desserts made with seasonal fruits as auxiliary ingredients, spring Basque cakes, and innovative pistachio-flavored green dumplings that incorporate Western pastry concepts to create "spring" on the tip of the tongue. "Our products have refreshing flavors, low fat and sugar, and zero-calorie desserts, which are suitable for young people's tastes," Guo Mu said.
It is reported that since March, the average daily bookings for flower viewing scenic spots have increased by nearly 50% year-on-year, and the bookings for flower viewing and group tours have increased by 50% year-on-year. Tmall data shows that sales of outdoor inflatable beds and other light camping equipment are heating up. People gather to enjoy the flowers and camp, which has become one of the main activities of spring entertainment gatherings.
The "Qingmang Camping" brand, which is also based in Nanning and focuses on the young market, has launched a "spring outing with furry children" in the form of camping + cute pets, so that "pet owners can enjoy flowers and cute pets can have fun". The unique pet-raising customer experience has attracted many people to sign up. Mo Dingxuan, a staff member of Qingmang Camping, said that the demand for camping surges in spring. As the "March 3rd" holiday of the Zhuang people in Guangxi is approaching, the brand will combine the ethnic characteristics of Guangxi and add long-table banquets, rice wine and other forms to the camp to enrich the people. Spring life.
According to relevant experts, the "flower appreciation economy" has given rise to various forms of consumption, and the continuous emergence of diverse consumption scenarios will further stimulate the vitality of the cultural tourism industry. (over)