The learning and growth of teenagers and children in remote areas is one of the areas that Miniso has always focused on and assisted. On March 21, the China Children’s Charity Aid Foundation’s “Her Youli” charity project joined hands with Miniso to enter We visited the Qaidam Basin in the northwest region and made donations to two schools in Mangya City, Qinghai Province.
In this public welfare event, Miniso collaborated with TOP TOY, Zhidou, Guanzhan, Hemai and other brands to jointly donate living and learning materials with a total price of more than 500,000 yuan to the school. This is a milestone for the construction of Mangya City. The largest donation of materials the city has ever received. Representatives of Miniso also gave children a popular science course on health and hygiene knowledge to help students better understand their menstrual periods and their own bodies.
School representatives presented banners to Miniso
Gather the power of “her friends” to protect women’s health
On March 21, the Chinese Children’s Charity Association’s “Her Friendship” charity project and the caring enterprise Miniso team went to Mangya City No. 1 Middle School and Mangya City Experimental Primary School and brought hygiene to a total of 1,054 students in the two schools. towels, gel pens, notebooks, lunch boxes, thermos cups and other study and daily necessities with a total value of more than 200,000 yuan. We hope they can help students in their study and life. Faced with this concern, the students responded with tender and sincere smiles.
The China Children’s Charity Association’s “Her Friendship” charity project and the Miniso team of the caring enterprise took a group photo with local teachers and students
Company representatives presented study and living materials to students
In fact, in addition to lack of study and living materials, adolescent left-behind migrant girls in remote areas also face many difficulties. Due to the lack of necessary physiological care and correct guidance, they are often unable to accept and face their physiological changes during adolescence, which leads to a series of psychological problems. Therefore, starting from 2021, Miniso has joined hands with the China Children's Charity Aid Foundation to launch the "Her Friendship" public welfare project, hoping to gradually establish a complete set of material support and adolescent knowledge training system to provide more Girls from many remote areas bring warmth and help.
In addition to donating materials, Miniso's local business representatives also provided physical health support to the girls at the school. In this event, Miniso prepared a lively and practical physiological knowledge class for girls from two schools. In class, the teacher used easy-to-understand language to teach students about physiological changes in adolescence, personal hygiene and self-protection, and distributed relevant hygiene products and physiological brochures to help them better understand and pay attention to themselves. body of.
Health and hygiene knowledge popularization courses
Stick to the road of public welfare and let goodwill continue to "break the circle"
As a company committed to bringing consumers a happy life, Miniso has always integrated social responsibility into corporate development. Over the years, Miniso has been continuously working on public welfare undertakings, conveying love and warmth with practical actions. From helping left-behind migrant children to caring for the elderly, from assisting in the reconstruction of disaster areas to protecting stray animals, Miniso has always been at the forefront of public welfare, using practical actions to interpret the company's responsibility and responsibility.
This "Her Friendship" public welfare project has gone deep into Mangya City, Qinghai Province. It is not only a show of care for local teenage girls, but also a demonstration of Miniso's firm determination in public welfare undertakings. In the future, Miniso will continue to use continuous actions and practices to drive more social forces to join public welfare undertakings with richer public welfare forms and contents, and contribute its corporate strength to building a harmonious society.