The wind of traffic blew by, and Tianshui, a small town in the northwest, jumped to the "C position" of the topic on the entire network. With handfuls of "vegetable bouquets", spoonfuls of bright red chili oil, and bowls of "dizzyingly fragrant" spicy hotpot, it has fascinated guests from all over the world.
"Work and study are suspended. If you have something urgent, go to Tianshui" "Tianshui Malatang can only be used 0 and countless times" "No kidding, it feels like there are 100 million people in Tianshui City now"... Online, netizens are swiping their screens; offline, tourists from all over the world Take the high-speed train or fly into Tianshui and feel the "hotness" on your tongue.
According to statistics from the Gansu Provincial Tourism Information Data Center, Tianshui City received a total of 2.99 million tourists from March 1st to 23rd. On weekends, passenger flow from outside the province once exceeded 70,000 in a single day.
The big data algorithm hits the interesting points of user consumption and brings Tianshui consumption hot spots. It also allows Tianshui to passively participate in a "closed book examination" focusing on "urban comprehensive service capabilities."
How to follow the "Zibo Rush Roast" and "Erbin Favorite Fans" and carry the banner of "Everyday Upward"? Tianshui, this national historical and cultural city, has shown a different way of "retaining guests" from "copying homework" to "being yourself".
Fireworks make the town even hotter
Arriving at the Siheyuan Delicious City located on Dazhong Road, Qinzhou District, Tianshui City, the line of tourists queuing up to eat spicy hotpot stretches all the way to the sidewalk outside the hospital. Someone joked, "The last time so many people came to Tianshui was when Zhuge Liang subdued Jiang Wei."
Surrounded by diners from the inside and outside three floors, Ha Haiying, the proprietress of Haiying Malatang, was "tied" to the store and had no time to rest from 6 a.m. until late at night.
Ha Haiying has been making Malatang for more than 20 years. The taste of the shop has always been loved by locals, but it is "unprecedented" to receive 700 to 800 foreign customers a day like now.
To this end, she mobilized several relatives to come to the store to help. Her cousin Pingping also became popular on the Internet for his "failure in expression management".
Even though she was busy, Ha Haiying did not give up on quality control, and even stopped working to prepare ingredients, stir-fry spicy peppers, and make soup base.
She told reporters that she has no plans to open a branch at the moment. She is afraid of hiring people to ruin the store's brand. At present, she can only try her best to treat every customer seriously and "send conscience Malatang to make everyone's trip worthwhile."
At the Eden Garden Malatang shop located on the other side of the courtyard, the owner Hu Xiaoyu interacts with diners from time to time, recommending home-made potato balls, hand-rolled noodles, and other snacks such as Tianshui's Guagua and Ranran.
A diner served Malatang but couldn't find a seat. Hu Xiaoyu saw it and immediately "jumped" out of the store to discuss the use of tables and chairs.
The interactions from all over the world, the hustle and bustle of taking photos and checking in, the shouts of Internet celebrity anchors, and the hustle and bustle of queuing up in the early morning, all reminded Wang Zhiyong, a young man from Northeast China, of the "Erbin fever" not long ago.
"After coming to Tianshui, I found that there are many places here that are similar to the Northeast." In Wang Zhiyong's heart, Tianshui has a "fireworks atmosphere" and the locals have a simple spirit that "the hometown has finally become popular once, so it cannot leave a bad impression." .
"Tianshui Malatang is the same as the ones in the Northeast, large in quantity and affordable." Wang Zhiyong said that he and his friends spent more than 40 yuan and ate a large bowl full of it, and the taste was quite good.
Human touch allows room for development of cultural tourism
In addition to stimulating the taste buds of diners, Malatang is like a fuse that suddenly ignites, exploding the imagination space for the development of Tianshui cultural tourism.
Some netizens commented on Tianshui’s series of service guarantees after it became popular: “Copy homework carefully and receive traffic carefully.”
Some friends from out of town who planned to visit Tianshui had already raised their expectations for this city due to waves of "fans" before they even left.
The Lanzhou Railway Bureau has added 4 EMU trains from Lanzhou West to Xi'an North and Lanzhou West to Tianshui South. It will implement reconnection operation of a pair of EMU trains heading to Tianshui on weekends, and will soon open the "Tianshui Malatang" tourist train. , providing interactive programs that include Tianshui’s humanistic history, special snack culture knowledge, etc.
Tianshui Airport cooperates with Tianshui cultural tourism attractions to launch the cultural tourism product "Visit Fuxi Temple for 10 yuan by flight"; produces Tianshui Malatang map and provides information consulting services; coordinates the addition of "Malatang" bus lines and taxis; adds "Malatang" before check-in Malatang Seasoning" timely consignment information prompts, and dedicated personnel provide packaging services on site to avoid secondary security checks for passengers.
After arriving at the destination, actors in bright yellow Hanfu greeted guests from all over the world with a welcome dance. There were also railway employees in blue railway uniforms and young volunteers in red vests who took the initiative to provide services and guide passengers. Go to the bus station and take the "Mala Tang Bus Line", distribute tourist brochures, and deliver free mineral water, so that every guest from afar can feel the enthusiasm of Tianshui as soon as they get off the bus.
The love car fleet picks up and drops off tourists "nanny-style", which has given rise to the joke of "taking a Mandarin test to identify real and fake tourists." A Tianshui citizen told reporters that in order to relieve the traffic pressure in the city, he responded to the call not to drive to work. Once while waiting for the bus on the road, a caring vehicle actively invited him to ride on the condition that he could pronounce the correct pronunciation of "风流云 surge".
Various government departments seize every opportunity and strive to realize "a bowl of Malatang promotes the great development of Tianshui" - organizing personnel to paint the walls overnight and erecting street signs; holding a series of Malatang "Foodie Festival" events in Tianshui Ancient City; setting up a Malatang Street ; Replace all tables, stools, and tableware with new ones, and ensure sanitation in all corners; open the gates of the party and government agencies’ compounds, and open parking spaces, toilets, etc. to foreign tourists free of charge...
"It is said that the northwest is rough, but Tianshui has its delicate side." He Limin, a young cadre working in the Qinzhou District Committee of the Communist Youth League, summed up the performance of his hometown this time as "thoughtful".
He Limin is a member of "Zhouxing Tianshui". Since Tianshui Malatang became popular, if there are no other work arrangements in the unit, she will go to the youth volunteer service post next to the Siheyuan Delicious City.
"There are three shifts a day, with more than 20 people on duty in each shift, providing various services to tourists." He Limin said that volunteers include college students, young employees from various units, and professional teams such as the Blue Sky Rescue Team. Everyone cooperates and divides work in order to better maintain on-site order and respond to various emergencies.
In order to make the work more organized, "newcomers" must participate in training to learn etiquette, Tianshui's cultural and tourism knowledge, and understand popular food and accommodation business districts. There is also a sign with a QR code hanging around the volunteer's neck. When tourists scan it, they can open a detailed guide to "Eat Malatang and Visit Tianshui".
Recently, in Tianshui, there have been many thoughtful measures to refine and implement various services. Lu Hongliang, chief of the Service Industry Management Section of the Tianshui Municipal Commerce Bureau, took the "Tianshui Malatang Guarantee Work Group" on his mobile phone as an example. In this group, cultural tourism, commerce, market supervision, publicity and other departments work together every day to summarize The number of tourists, statistics of food reserves, publication of feedback and suggestions from netizens, etc., and the allocation of resources as soon as possible, division of labor and rectification of existing problems.
Objectively speaking, compared with first-tier cities, Tianshui still has a gap in terms of infrastructure, service capabilities, accommodation space, etc. However, the majority of netizens choose to affirm its sincerity with encouragement - some people say that as long as you are modest and motivated, you can start anytime. Night. Some people say that Malatang seems to be popular, but actually it is the innocence and love that is popular.
How to change "traffic" into "retention"
Tasting the "numbing", "spicy" and "hot" on the tip of the tongue, and feeling the warmth of city services, many tourists find that what attracts them to Tianshui is its unique urban temperament.
Ms. Wang drove from Xi'an to Tianshui with her friends and felt the "generosity" of this small town. She said that she had been waiting for Malatang for nearly 10 hours. During this time, she did not buy a bottle of water, and was fed "roast chicken" and "apples" until her "stomach was very full." To her surprise, she also received "Xifeng Wine" from Shaanxi in Tianshui.
In addition to welcoming tourists with an open mind, Tianshui also accommodates the collision of cultures. At the "Foodie Festival", the local government not only set up booths for local delicacies, tourist routes, intangible cultural heritage, and cultural and creative products in the five counties and two districts of Tianshui, but also made space and traffic for brother cities and states.
Gao Di in Qin'an County of Tianshui City, "Garlic Pounding Jar" in Wushan County, traditional sacrificial dance "Chi Ge Zhou" of Baima Tibetan people in Longnan City, Kongtong martial arts in Pingliang, Gansu Province, etc. were performed in turn in the ancient city, as well as Gannan Tibetan Autonomous Prefecture and Zhangye City The "pure ethnic style" of Sunan Yugu Autonomous County makes tourists and citizens say "I can't walk, I can't walk at all."
The live broadcast camera was pointed at the boiling spicy soup pot. Deep down, what really impressed Chi Guangjie, a young man from Shandong, was Tianshui's "slow temperament under the pressure of fast traffic."
This is Chi Guangjie’s second visit to Tianshui. For the first time, he stopped in a hurry at a high-speed rail station and was deeply impressed by the pottery, cloisonné enamel, and lacquer crafts on the cultural and creative display racks. This time he came to Tianshui with the idea that "maybe one of his actions will become popular", but he thought for a long time about Gansu Shehuo, cans of tea and other intangible cultural heritage.
"The popularity of a city requires the right time, location, and people, but a city's self-confidence can only come from its thousands of years of historical and cultural accumulation." Chi Guangjie believes that it is precisely because of this cultural self-confidence that Tianshui suddenly became popular. , the operations after being flattered are "very stable", they pay more attention to it bit by bit, take action bit by bit, and follow its rhythm to welcome this "wealth and wealth".
8,000 years of civilization history, 3,000 years of written history and more than 2,700 years of city building history are the foundation of this small northwest city. The city's 42 A-level tourist attractions are responsible for bringing surprises to tourists one after another. Tianshui, the "hidden pearl", once again shines in the spotlight of the Internet.
Every Tianshui citizen hopes that the "traffic" brought by Malatang can become "retention" in his hometown. On the newly built Tianshui Malatang Street, Wang Li, an employee of Tianshui Huatian Electronics Group, used her free time after get off work to live broadcast to help attract traffic to a friend's Malatang stall.
As she talked, her topics turned to Qin'an peaches, Qinzhou cherries, Qingshui walnuts, Gangu peppers in Tianshui, as well as Maijishan Grottoes, one of the four major grottoes in China, Fuxi Temple and Fuxi's Eight Diagrams. Guatai Mountain...
"Some people think that Tianshui is the long smoke in the desert, but in fact it is the southern part of the Yangtze River; some people say that the sound of camel bells in Tianshui is actually the sound of singing songs." Wang Li said, integrating the north and the south and connecting the past and the present, "Tianshui's scenery, specialties, Culture is worth promoting and letting people across the country see it.”
China Youth Daily and China Youth Daily reporter Wang Hao and Ma Fuchun Source: China Youth Daily