China News Service, Shandong Rongcheng, March 26th: "Generation Z" pursues a sense of travel atmosphere, and the giant ship is stranded and accidentally "produces a movie"
China News Service reporter Wang Jiaoni
Seagulls chase the waves, circling and flying towards the mottled giant ship... In the sea area of Rongcheng, Shandong, the beautiful scenery under the sunset freezes a "stranded romance".
In September 2022, the Panamanian cargo ship "Bruvis" ran aground in the waters of Chengshan Town, Rongcheng due to a typhoon. "The Lonely Wheel" accidentally stepped on the beat of China's "Generation Z" who are pursuing a sense of travel atmosphere, and has become one of the most popular "filming" attractions at the moment.
"The huge ship in the sunset brings a sense of loneliness, and it can be a blockbuster if you take a photo of it." "If you are stranded, stop for a moment and enjoy this romance." "It is a worthwhile trip to check in from Xinjiang, which spans 4,000 kilometers across the border."... In Xiaohongshu On other social platforms, a large number of bloggers shared their experience of taking photos with the giant ship in the form of photo logs.
With his girlfriend and photography equipment, Zhao Xiuqi, a young man from Qingdao, drove more than 3 hours to Rongcheng on the weekend and took a photo of a "giant ship in the fog" and added, "The giant ship hit the heavy fog, hazy and super atmospheric." Wait for the text and post it to your circle of friends.
On March 10, tourists took photos with the stranded giant ship in Rongcheng, Shandong. Photo by Yang Funing
"In order to capture a unique feeling, I did a lot of homework in advance." Zhao Xiuqi said that when the tide is low, he is closer to the ship. When shooting, the characters in the picture should be moved farther away, and then the focal length should be tripled to get a better picture. If he encounters seagulls, That's perfect.
On March 7, in Rongcheng, Shandong Province, a traveling photographer provided professional photography services to tourists. Photo by Li Xinjun
Nowadays, the waters where the stranded "Bruvis" is located are crowded with tourists, and the previously quiet coastal road is lined with private cars from all over the country. Tourism projects such as "Coastal Train" and "Sea Tour by Bus" came into being. Travel photographers stationed on the beach provide professional photography services to tourists at any time.
As of now, related topics labeled "Bruvis" have been played more than 700 million times on the Douyin platform. Faced with the popularity of this scenic spot, the local government launched a sea-circuit tourism upgrade and renovation project this year, building parking lots, public restrooms and other facilities in the surrounding area to provide tourist convenience. At the same time, it plans to introduce aesthetic spaces, cafes and other projects to enhance the experience.
A large number of tourists gathered in the sea where the "Bruvis" ran aground. Photo by Li Xinjun
It is reported that with the improvement of the level of social development, people have higher and higher demands on life and spiritual aspects. In recent years, consumption phenomena such as "paying for atmosphere" have been extended, and the "atmosphere economy" has emerged.
Bu Naipeng, head of the Tourism Management Department of Shandong University Business School, analyzed that the popularity of "ambience" is essentially an upgrade and evolution of diverse lifestyles. Young people represented by the "post-95s" and "post-00s" are choosing to travel. In terms of approach, they are more concerned about themselves and their inner world, and they value the atmosphere during the journey. As a photo background, the unique presence and visual impact of the stranded giant ship cater to certain emotional values of young people.
"'Atmosphere economy' is reshaping the new ecology of cultural tourism." Bu Naipeng believes that tourism is a demand-led industry, and industry entities should make timely changes, seize the current heat, and replace traditional tourism with experiential tourism At the same time, the marketing model is no longer simply selling tickets, but has shifted to overall project operation. (over)