China News Service, Nanning, March 25th: Spring has given rise to "hiking fever" and young people are keen on "niche" destinations
Author Yu Jing
Spring is coming, and as the temperature gradually rises across China, various scenic spots welcome tourists to enjoy the flowers on foot. Zhou Zihui, a "post-00s generation" from Maoming, Guangdong, made an appointment with three friends and took a bus to Nanning overnight just to catch up with the "one-day group" heading to the Sanmen Sea Scenic Area. "We like niche scenic spots, which are less developed and closer to nature." Zhou Zihui said.
In recent years, with its strong social attributes, short-distance tours, peripheral tours and other activities in the form of hiking experiences have appeared frequently, and are favored by many young tourists.
On March 24, tourists took a boat to enjoy the beautiful scenery in the Sanmen Sea Scenic Area in Hechi, Guangxi. Photo by Yu Jing
"In addition to gyms, there are no more ways to exercise in the city. It is better to go hiking outdoors." Wang Yihui, who went hiking last year, is the leader of an outdoor hiking club in Nanning. He organizes hiking enthusiasts to go around Nanning on a daily basis. , check out the hiking routes of local internet celebrities. In Wang Yihui's view, walking tours meet the needs of today's young people, who mostly travel in groups to "find a partner" and have strong social attributes. At the same time, peripheral travel takes a short time, providing young people with the conditions to temporarily escape from the city, relieve work pressure, and get closer to nature. Wang Yihui said, "We focus on social experience when hiking. Young people travel together, and the most important thing is to make movies."
Thanks to the spread of the Internet, hiking routes such as Wangzhouding in Fangchenggang City, Guangxi, Daming Mountain in Nanning City, and Haokun Lake in Baise City have exploded on the Internet. In order to capture the "traffic" of Guangxi's mountains and rivers, many self-media bloggers spontaneously went to check in and share their travel experiences.
Louis, an outdoor self-media blogger in Guangxi, believes that popular short-distance hiking participants tend to be younger, pay attention to blending into the scenery, and prefer routes that are not over-exploited. As an outdoor sports promoter, she shares her hiking experience and hiking equipment on her social media account, making more "niche" scenic spots in Guangxi popular and attracting attention. "When hiking, I can only go to the top of the mountain and see the sunrise with my own eyes. The physical satisfaction makes me happy," Louis said.
According to the "2024 Top Ten Life Trends Insight Report - Xiaohongshu Platform" released by Qiangua Data, topics such as niche travel destinations and healing scenery have hundreds of millions of views. People's travel preferences have shifted from "the retreat of natural scenic spots" to "the rise of living areas", and attention to "niche" destinations has gradually increased. From Shandong's "Zibo Barbeque" to Gansu's "Tianshui Malatang" that became popular, people have redefined "distant places" and paid more attention to exploring the unique cultural atmosphere in urban life.
Lan Wang, who has 14 years of hiking experience, has the same feeling. He has been engaged in outdoor activities in Guangxi for many years, paying attention to discovering destinations in Guangxi that are not well known, and has successively opened up travel routes to places such as Guangxi Jianlong Mountain and Guangxi Pingguo Longyang Tiankeng. . According to Lan Wang, "Spring is suitable for hiking. Every weekend, it is common for hundreds of people to hike in groups. Even on weekdays, dozens of people sign up to go out." In order to meet the needs of young tourists, he provides hiking training Lead the group, organize night climbing, light hiking and other forms to enhance the hiking experience and ensure the safety of tourists. The hiking experience of leading the group will be filmed as a video to share, helping Guangxi’s beautiful mountains and rivers to “go out of the circle” on the Internet and make it known to more people. (over)