China News Service, Hefei, March 24th: Topic: Flower consumption becomes routine and Chinese young people “bring spring home”
China News Service reporter Zhang Qiang
As the temperature rises, the flower market is experiencing a wave of popularity. In recent interviews, reporters learned that Chinese young people are "bringing spring home" through various flower consumption scenarios. Flower consumption has broken through the inherent sense of festival-specific rituals and has become an important way for young people to "please themselves" on a daily basis.
According to Ni Xiangnan, a girl born in the 1990s, flowers are her own exclusive sense of romance and ritual in her busy life, and they are an attitude toward life. “I don’t buy flowers at a fixed time or place. I may buy flowers on my way home from get off work, walking in the park, or shopping. I will buy flowers whenever I see something I like. I won’t buy too many, maybe just a few, and I can take care of them when I get home. More convenient."
Buying flowers for yourself is not “just for women” either. "Post-00s" Zhang Kai came across an unmanned flower shop on Water Street in Hefei over the weekend. He picked a few sunflowers and scanned the QR code to pay. Zhang Kai said with a smile: "Men should be kinder to themselves. I have just decorated my new house and want to make it more beautiful."
According to relevant online platform data, since March, the number of reviews related to "Flower and Birds Market" has increased by more than 90% month-on-month, and the number of guide notes has increased by more than 120%. Young people aged 20 to 35 are the main search force. In cities with the highest search growth, such as Shanghai, Wuhan and Hangzhou, searches for local flower and bird markets such as "Lanling Flower and Bird Market", "Lingshi Road Flower and Bird Market" and "Fengqi Road Flower and Bird Market" all increased by 400% month-on-month, becoming a new "spring outing". Internet celebrity".
Wang Yunfei, associate professor of the Department of Sociology at Anhui University, believes that young people's normal consumption of flowers is a kind of self-psychological relief under stress, and it is an attitude and expectation towards life. Through this small detail, we can see that young people are beginning to care about their inner world, and they are capable of pursuing more spiritual life.
With the daily consumption of flowers, it has also accelerated the development of the flower market. From flower markets, wholesalers, retailers to consumers, all links are interlocked, and together they have given birth to a flower economy in the name of "romantic".
On the 24th, the Yufeng Flower, Bird, Fish and Insect Market in Hefei City, Anhui Province was crowded with people, and all kinds of flowers were displayed in conspicuous positions by merchants.
Yuan Yuan has opened a shop in Yufeng Flower, Bird, Fish and Insect Market in Hefei City for ten years, and her sales have been rising steadily. On the 24th, while she was busy talking to customers, she was chatting with reporters about business experience. "The peak season for the flower market begins in March, and sales during holidays and daily activities, as well as online and offline, are very good. We follow the market and do both wholesale and retail. Young people are the ones who buy the most at retail."
"Flowers in season are economical and affordable, but the flowering period is short. The price of roses is relatively high during this period, but they still sell well." Yuan Yuan said that the prices in the flower market are now transparent. With the continuous improvement of the modern flower logistics and distribution network, the price of flowers is also higher than Prices dropped a lot in the past, but now businesses are striving for service innovation.
The Hefei Huaihe Road Pedestrian Street late at night is one of the favorite places for young people to play. The reporter saw that dozens of young girls had set up flower stalls here, and Zhan Yinyin was one of them.
As a "Generation Z", Zhan Yinyin is not only a network anchor, but also opens a teahouse with friends. "The young people around me are all 'slash youths'. I have relatively free working hours, and I also want to make my life more fulfilling. Moreover, I like flowers very much. The cost of setting up a stall to sell flowers is not high, and I can make it in a month." An income of several thousand yuan (RMB)."
According to Feng Huaibin, general manager of Kunming International Flower Auction and Trading Center, China's fresh cut flower market continues to grow, with a wide variety of varieties, continuous improvement in quality, and strong consumption. In particular, big data analysis of e-commerce platforms shows that the number of consumers has grown significantly, and the demand for quality, personalization and cost-effectiveness of flower products by younger consumer groups is increasing. It is expected that the market will still show positive growth in the next 10 years. (over)