China News Service, Beijing, March 21 (Reporter Ying Ni) The "Across Mountains and Seas for Love - Annual Insights on Large-scale Concerts in the Performance Market in 2023" released by the China Performance Industry Association and others on the 21st showed that in 2023, 5,000 people in mainland China will The box office of large-scale concerts involving more than 100 people totaled nearly 14.6 billion yuan, a record high. The number of large-scale concerts reached more than 2,400, and the total number of viewers exceeded 20 million.
Large scale and multiple venues are the main features of the concert market in 2023: the number of concerts with more than 10,000 people in 2023 will triple compared with 2019, with a total of 313 concerts. The proportion of concerts held in stadiums reached 36%. There has been a significant increase in the number of multiple concerts in a single stop, an increase of 17% compared with 2019. For example, Jay Chou's 2023 Carnival World Tour Concert held 4 consecutive concerts in Haikou, Shanghai, Tianjin and other cities.
Another obvious trend is that the concentration of cities hosting large-scale concerts has declined, and the market continues to sink. Compared with 2019, the box office in the northwest region will increase by more than 900% in 2023, and the box office in fifth-tier cities will increase by more than 600%. The Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Sichuan-Chongqing regions are still popular areas for hosting concerts, with the number of projects accounting for more than 60% of the total.
From the perspective of user insights, audience enthusiasm for watching performances will increase in 2023, with more than 20% of ticket-buying audiences attending more than one concert. Concerts are more popular among young audiences, with nearly 40% of ticket-buying audiences under the age of 24 years old; the majority of large-scale concert audiences are women, accounting for more than 60%. At the same time, the proportion of cross-city performances reached a new high, accounting for 68%. Young audiences aged 18 to 29 are significantly more willing to cross-city performances. (over)