The products brought by leading anchors are frequently overturned and counterfeited, claiming that most of the products sent for inspection have problems.

　　Our reporter Zhang Shoukun

　　This year's China Central Radio and Television Station 3.15 Party named three prepared vegetable companies in Fuyang City, Anhui Province, pointing out that they use unstrictly processed tautoou meat (also known as "lymph meat" in daily life) to make pickled vegetables. Meat prepared dishes.

Subsequently, Wang Hai, a well-known anti-counterfeiter, published an article saying that this product was sold in the live broadcast rooms of "Oriental Selection" and "Crazy Little Yang", which aroused widespread concern in the society.

　　At present, "Oriental Selection" has responded: It deeply apologizes for the trouble caused to consumers by selling the "Yu Huiyuan Meicai Braised Pork" products.

Both the seller and the manufacturer stated that the product does not use tautoou meat in violation of regulations, and we kindly ask everyone to wait for the final investigation results.

　　"Oriental Selection" and "Crazy Little Yang" are both top anchors.

In recent times, it has frequently happened that the products sold by leading anchors have been questioned as having quality problems.

　　"Rule of Law Daily" reporters searched on social platforms and third-party evaluation platforms and found that there were tens of thousands of complaints about the products sold by leading anchors.

　　On March 14 this year, the Beijing Sunshine Consumption Big Data Research Institute and other institutions released the "Analysis Report on Public Opinion on Rights Protection for Livestreaming and Consumption Consumption (2023)" stating that a vertical comparison of the proportion of public opinion on rights protection among various anchors shows that only Li Jiaqi and "Crazy Xiao Yang" The two anchors "Brother" accounted for more than 70% of the public opinion on consumer rights protection for their live broadcasts of goods; the issues reflected in the rights protection public opinion on the leading anchors involved false propaganda, product quality, price misleading, delivery problems, returns and exchanges, and uncivilized handling. In all aspects, including false advertising, product quality issues, and misleading prices, more than 80% of the cases were false advertising, product quality issues, and misleading prices.

　　"The prawns in our live broadcast room are zero-added. Look at the ingredient list, there are only shrimps, salt and water." Last year, Mr. Wang from Jiangsu purchased prawns that were claimed to be "100% wild-caught in the sea" in the live broadcast room of a leading anchor. It was later discovered that these shrimps were actually farmed.

Mr. Wang chose to sue after complaining to no avail. Later, a staff member from the anchor side contacted him and said that this was the supplier's responsibility and that the anchor side was also deceived by the supplier.

In the end, the supplier was fined 170,000 yuan by relevant departments.

　　This type of prawn was exposed to illegal additions in February this year.

Mr. Li from Heze City, Shandong Province bought three bags of these prawns at the above-mentioned live broadcast room in October last year.

For this reason, he contacted the anchor and asked for compensation in accordance with the Consumer Protection Law. The customer service did not agree, so he asked for the inspection form of that batch of prawns, but the customer service said they could not provide it.

　　"The elderly and children in the family have eaten this prawn, what should I do if they have health problems?" Mr. Li was very angry.

　　The General Administration of Customs recently announced that a manufacturing company provided false materials when applying for registration and has revoked the company's registration qualification in China. At the same time, the customs has not found any product declaration records of the above-mentioned company.

The General Administration of Customs reminds consumers not to buy the company’s beverage products, including Tianqi prune juice.

If you have obtained beverage products from this company, please stop consuming them and contact the original acquisition channel for return matters.

　　It is worth noting that Tianqi prune juice is an Internet celebrity product, and many top anchors have recommended this product.

　　As we all know, top anchors are at the top of the traffic pyramid, and instant clearance of recommended products has become the norm.

Consumers have full trust in them and hope that they can assume greater responsibility.

　　However, it is not uncommon for top anchors to overturn their products.

　　"The live broadcast rooms of big anchors often have more than 100,000 online users, and they often boast of strict selection of products during live broadcasts, so I may have to hesitate again and again in other live broadcast rooms. In the live broadcast rooms of big anchors, I often place orders in seconds." from Tianjin. Consumer Mr. Liu said that he didn’t expect that the things sold by leading anchors would have so many problems. I really don’t know who else I can trust with live broadcasts.

　　Wang Hai told reporters that in recent years, he has sent nearly a hundred products of leading anchors to professional institutions for testing, and only a few of them found no problems.

　　He also presented a piece of evidence to reporters, indicating that a leading anchor's own brand continued to sell it in the name of clearing inventory after discovering that a product sold was fake.

　　So, if there is a problem with the products brought by the top anchors, can the anchors and MCN (multi-channel network) organizations stay out of the matter as "supplier problems"?

　　According to Ren Chao, deputy dean of the School of Economics at East China University of Political Science and Law, whether it is suppliers, anchors and product selection teams, or MCN organizations, they are all "grasshoppers on the same rope", playing on the same profit chain. They play different roles and finally deliver the goods to consumers. Therefore, if there is a problem with the goods in the hands of consumers, every subject in this commodity "transportation chain" has a responsibility, but the responsibilities are different.

　　"Suppliers are responsible for product quality of problematic goods. If they know that the goods have problems and still allow them to circulate or even expand circulation for profit, they should be severely punished by the product quality law. The anchors and product selection teams carry consumers Trust in its product selection, no problems were found during negotiations with suppliers and during the product trial phase. As an operator, it should abide by the principle of good faith towards consumers and be regulated by the Consumer Protection Law. MCN organizations also have concerns about anchors and the product selection team have regulatory responsibilities stipulated by law." Ren Chao said.

　　The reporter noticed that there are currently many evaluation accounts on the Internet that specifically evaluate products sold by anchors or crack down on counterfeiting.

If there are related evaluation disputes, should the regulatory authorities take the initiative to intervene?

　　Zhang Kun, a lawyer at Beijing Yinghe (Guangzhou) Law Firm, believes that regulatory authorities have always taken the assessment dispute seriously.

However, due to the wide scope and subjects involved in the evaluation dispute, local regulatory authorities have taken the initiative to intervene and there are issues such as jurisdiction.

If the reviewer reports directly to the local regulatory authorities, it will be easier for the regulatory authorities with jurisdiction to directly intervene in the disputed product.

　　Zhou Qingjie, executive director of the New Business and Economics Research Institute of Beijing Technology and Business University, said that it can be seen that the current industry trend has shifted from the anti-platform "choose one" unfair competition behavior to the influence and control of top anchors on the market. The power is very strong. Regulatory authorities should study and introduce new policies for this new situation, do a good job in rectification and supervision of leading anchors, and promote the orderly development of the online shopping market.

　　In Ren Chao's view, the top anchors, as the best among the anchors, work with relatively large suppliers and face relatively large supply chains. They also have the ability to choose to hire more complete product selection and quality audit teams, but There are still various overturning incidents, which shows that the top anchors have not restrained themselves and their teams enough. The team behind them should bear the responsibility of selecting and quality auditing the products that consumers are most concerned about.

　　"The live broadcast platform should also build a governance model for spot inspections and quality inspections of the platform's live broadcast products, as well as factory and warehouse inspections, establish a sound and strictly implement relevant management systems, establish a classified and standardized management system for live broadcast accounts, and implement a management system for anchor accounts based on subject attributes and operational content. , number of fans, live broadcast popularity and other factors, and at the same time actively supervise the response of the anchors who bring goods to consumers who raise quality issues." Ren Chao said.

　　Zhang Kun believes that in order to better rectify the chaos of leading anchors carrying goods, the supervision of leading anchors should be further strengthened and the legal responsibilities of leading anchors should be clarified.

The identity of the anchor may be a live broadcast operator, a live broadcast marketer, or even a salesperson.

The identities of anchors vary, and the legal responsibilities involved in each identity must be clarified.

This is a common phenomenon in the anchor industry, and it is also true for top anchors.

　　"We must also strengthen social supervision and respond to social supervision in a timely manner. Social supervision is a more powerful force than departmental supervision. They are the direct users of goods and there are many of them, and the goods carried by leading anchors are closely related to them, and some even There is a professional anti-counterfeiting team, and regulatory authorities should respond to social supervision in a timely manner and establish a comprehensive supervision and management mechanism." Zhang Kun said.