In two days' time it will be the Spring Equinox, a time when spring is in full bloom and flowers are blooming.
Driven by various consumption scenarios such as admiring spring flowers, tasting spring tea, and tasting spring delicacies, the "spring economy" is releasing more economic vitality.
The town is popular for “flower viewing”
Rapeseed flowers never miss the romance of spring.
At present, the rapeseed flowers in Leshan, Sichuan have entered the best viewing period, and the local area has welcomed the first batch of Malaysian tour groups this year.
Everyone got on the steam train, walked through the sea of golden rapeseed flowers, and felt the intoxicating spring scenery of the countryside.
Malaysian tourist Chen Chengzhang: It’s my first time to come to Leshan. There are flowers on the left and flowers on the right. It’s so beautiful!
With the influx of a large number of tourists, the local catering industry has also become popular. Walking into the miners' canteen, which is full of memories and a sense of the times, local specialties such as miners' "health cakes" and "shovel" meat slices carry unique memories.
Since the beginning of this year, this scenic spot has received 220,000 tourists.
Restaurant owner: The rapeseed flowers are blooming these days, and there are more tourists. Our business is basically full these days.
To attract tourists, but also to make them stay.
In Shaochong Village, Gejiu, Yunnan, we use pear blossom viewing as an entry point to explore the "rural tourism" industry chain.
The village collected the idle plots and houses of each household into the collective, unified the exterior design and renovation, improved the appearance and appearance of the village, and introduced high-quality social resources for development and operation.
Cafes, restaurants, rural art galleries, etc. are opened in the renovated earthen houses, and tourists who come to enjoy the flowers also have more places to spend money.
Geng Ling, person in charge of the cafe in Shaochong Village, Gejiu, Yunnan: We have built a restaurant and a cafe here.
During the pear blossom season, we can receive about 300 visitors every day.
Go now! It’s time to enjoy flowers
Using flowers as matchmakers, the economic benefits brought by a flower are being magnified.
The reporter combined big data from multiple travel platforms to show that the search popularity of "flower viewing" increased by 330% month-on-month in the past week.
Since March, the average daily bookings for tickets to flower viewing spots have increased by nearly 50% year-on-year, and the bookings for flower viewing and group tours have increased by 50% year-on-year.
The number of orders to go to Xinyang in Henan, Luoping in Yunnan, and Hanzhong in Shaanxi to enjoy plum blossoms, pear blossoms, and rapeseed flowers has increased significantly.
In addition, since this year, local traditional folk activities have also become a major attraction for tourism.
During the Water Splashing Festival, the number of air ticket bookings to Xishuangbanna tripled year-on-year, and the number of advance hotel bookings in Mangshi and Pu'er increased by 40% year-on-year.
Spring tea and spring vegetables rush to the market
Spring brings not only beautiful scenery but also delicious food.
During this period, fresh spring vegetables and fragrant spring tea bring the taste of spring to consumers.
Reporters saw in major fresh food supermarkets in Beijing that the specially opened spring vegetable counters attracted the most attention, and seasonal vegetables such as Chinese toon and pea tips from Yunnan and Guizhou were the most popular.
Also "rushing" to market is spring tea. In Songyang County, Lishui, Zhejiang, more than 150,000 acres of tea gardens are gradually entering the picking period. After being processed into dry tea overnight, it is transported to the southern Zhejiang tea market early the next morning for sale. .
Since the opening of the market, more than 3,000 tea merchants from other places have been stationed in Songyang to purchase spring tea, and an average of 30,000 to 40,000 kilograms of tea are sold to various places every day.
Liu Huiquan, a tea merchant: We have been increasing manpower during this period, and we have to pack until 11 or 12 o'clock at night, which is about as fast as we can place orders and ship goods on the same day.
From the "mountains" to the "tip of the tongue", in order to deliver spring tea to consumers as quickly as possible, a special class has been set up locally to serve tea e-commerce, linking air transportation, railway and other logistics resources, so that spring tea can be delivered quickly and directly .
What’s new is that the country’s cold chain logistics construction is accelerating.
Relying on the layout and construction of 66 national backbone cold chain logistics bases across the country, the country will continue to improve the cold chain and urban and rural distribution systems of agricultural products, accelerate the upstream speed of high-quality agricultural products, and meet the people's quality life needs.
Outdoor sports awaken economic vitality in spring
As the temperature rises, spring is also a good time for people to engage in outdoor sports. Combined with running, rock climbing and other sports, various places are focusing on the integration of "business, travel, culture and sports" to ignite spring consumption enthusiasm.
In Nanjing, relying on sports events, the combination of culture, sports and tourism has become a highlight. In Pukou District, a cultural and sports event integrating traditional intangible folk customs lion dance, lantern performance, and dragon dance attracted surrounding citizens. Watch.
Data show that in just three days, it received nearly 500,000 tourists and achieved tourism consumption of 360 million yuan, an increase of 109.49% and 93.04% respectively compared with the same period last year.
During the interview, the reporter also found that, unlike sports with smart gym equipment, more interesting outdoor sports are more popular this spring.
Many runners have also created graphics with different shapes for different terrains and routes. Running routes with dragon heads, icy piers and some silly animal shapes are very popular.
In addition, data from social platforms show that sports such as rock climbing, rock climbing, and land surfing are gradually emerging in first- and second-tier cities, gaining high attention among young people.
As of last year, there were more than 600 commercial rock climbing gyms across the country, a year-on-year increase of more than 30%.
(CCTV reporter Wu Hao, Li Chao, Li Tang and Wu Qiong, Nanjing Station)