China News Service, Tianshui, March 16 (Yan Jiaotian Penghe) On the 16th, Tianshui City, Gansu Province launched the Malatang "Foodie Festival" event.
The week-long event includes Malatang awards, exhibitions, experiences, and travel route promotions, etc. It can be called the Malatang "Carnival."
Dozens of malatang merchants from five counties and two districts of Tianshui City showed off their respective skills and tastes to tourists.
On March 16, Tianshui City, Gansu Province launched a week-long Malatang "Foodie Festival".
Photo by Jiumei Danzeng
This event will last from the 16th to the 23rd. In addition to selecting awards for the best taste, most creative, and most popular Malatang, a number of tourist routes including Malatang experience will also be launched to attract tourists who continue to come. Enjoy delicious food and beautiful scenery.
"Coming from Liaoning, I drove straight to Tianshui just for a bowl of spicy hotpot, which took three days." Yang Guang, a diner who came from the northeast, said in an interview with a reporter from China News Service that he heard that there was a queue at the "Internet celebrity" spicy hotpot restaurant. After six or seven hours, he couldn't wait to eat it and couldn't bear to give up. He couldn't wait to go to the activity area to taste it. "It tastes not greasy at all, fragrant but not spicy."
In the past few days, Gansu Tianshui Malatang has become popular all over the Internet. Related topics have appeared on the hot lists of major platforms, and travel searches have continued to rise.
Data from Tongcheng Travel Platform shows that as of March 14, travel search popularity in Tianshui, Gansu Province has increased by 186% in the past week, and continues to rise rapidly.
How "hot" is Malatang?
The high-speed rail cleaning aunts passing by Tianshui couldn't help but crane their necks and ask, "Is the Tianshui Malatang delicious?" Then she said with emotion, "People go to eat Malatang these days!"
On March 16, the Tianshui Malatang "Foodie Festival" set up an exhibition area and an experience area to attract tourists to immerse themselves in the "enthusiasm" of Malatang.
Photo by Jiumei Danzeng
The 16th was the weekend, and there were crowds of people in front of several "Internet celebrity" Malatang shops in Qinzhou District, Tianshui City.
Even the malatang shops deep in the alleys have seen two to three times more customers than usual.
The pedestrian streets and pedestrian bridges were crowded with people, and the highways were busy with traffic. The locals lamented: "It has never been this lively during the Chinese New Year."
"The supply of Malatang in Tianshui exceeds the demand, and designated stores are overwhelmed. In order to save tourists from queuing, the government management department has set up temporary stalls." Zheng Jiafan, the owner of a Malatang shop who participated in the "Foodie Festival", was busy making it all day Malatang, but he feels that being able to contribute to his hometown makes him tired and happy.
The popularity of Tianshui Malatang has made the "Soul Juice" red oil spicy food popular, and its raw materials such as "Gangu pepper" and "Qin'an pepper" have also attracted great attention from netizens.
"I tasted the hot peppers from Malatang and I thought they were very good. I will also check out the hot pepper segments and hot pepper noodles, and then introduce them to the Beijing market wholesale." Chen Yuhong, a seasoning supplier who made a special trip from Beijing to inspect Tianshui peppers, said.
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