Cristina Galafate

Updated Saturday, March 16, 2024-01:43

  • Beauty The cosmetologist who teaches us how to nourish and not put makeup on the skin

  • Cosmetics How to have radiant skin without spending a fortune on products

One month after giving birth,

Marta Lozano

(Valencia, June 26, 1995) visits

WOW Concept

Madrid, where her cosmetic brand Glowfilter is now sold.

A success that transcends the

influencer

herself .

She created it in July 2020, in the middle of the pandemic, and

invoiced more than 15,000 euros

in the first week of launch.

"I started having acne problems at school and that

caused me trauma

," he confesses, giving importance to adolescent insecurities that can be taken as frivolous.

She tried all kinds of ointments, the anti-acne drug

Roacután

and its consequences.

"They picked on me a lot because of my pimples and that made me try to cover them, try everything and dry my face a lot. And my mother told me that I needed hydration even if I had oily skin," she says.

Over time and with this notoriety gained through social networks, where she has accumulated a million followers, she began to develop her own products together with her husband, the dentist

Lorenzo Remohi

, who is in charge of the company's numbers, and her friend

Marta Lluch

, who is the creative director who helps her formulate it.

"I've been working on Instagram for other brands for 11 years and I thought it was much more satisfying to believe in my own project. I asked all my friends and even my mother what they needed in a cream or serum. The problems are in the family, that's it. Yeah".

Does he

steal

your Remohi creams?

"My boy didn't take care of himself at all and he has experienced an incredible change. Now he applies his products every day and

uses the cleanser in the shower

.

Skincare

is not just for women, but a lifestyle to which they adapt. The results are noted with consistency," he adds.

THIS IS YOUR BEAUTY ROUTINE

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The businesswoman says that she cleanses her skin in the morning and at night.

It's her zen moment in the bathroom.

"Much of the problem I had comes from a lack of skin hygiene due to lack of knowledge. Although it is true that it is

something hormonal that you cannot control

, at that stage is when you most neglect to clean and hydrate it well, and not only removing makeup," he explains about those aberrations like going to sleep right after going out.

Every day of your life is very different, but they all tend to have in common a lot of preparation to look perfect and long makeup and hair sessions.

"The most stressful time is during fashion weeks, where you travel to Milan, Paris... If I am in Valencia or Madrid I also have many productions and events, such as campaigns and photo shoots for magazines or brands. But

this life me like it and I enjoy it

."

BODY AND MIND

The Valencian continues working in the last stage of her pregnancy.Felipe Díaz de Vivar

He affirms that it is a job with a lot of social pressure, which is not yet understood.

"The good thing is that I'm not new, now it's harder to start. It seems like everyone knows about fashion, skin care... So

you have to have a lot of mental strength

, know very well what you want and your goals for it." Don't let what they say derail you," he says.

Do you feel responsibility in front of such a large audience?

"Over the years, content creators feel more self-conscious than before, because anyone can upload a video criticizing you and it can go

viral

.

For me it is essential to be surrounded by my family

and my usual friends."

The fact of being in Valencia, even though he has to come and go constantly, keeps his feet on the ground.

"It doesn't affect what they say so much having people who love and support me by my side."

For years he has had a personal trainer to "force" himself to play sports.

"It's not that I love exercising but it is essential to feel good and not just to look good. I try to do strength and cardio a minimum of twice a week and now

I do Pilates for pregnant women

, which helps me a lot and I recommend it to everyone. mommies."

Even though she is under control and a nutritionist, she slips that she has gained 14 kilos during the pregnancy.

"It's once in a

lifetime and if I

feel like

that our parents were more intuitive and we turned out more or less well," he confesses, laughing.

EXPOSURE ON SOCIAL NETWORKS

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Lozano respects mothers who decide to share their children's content and those who don't, she says.

What will she do?

"It's going to be difficult for me not to take him out because I share my lifestyle, but

I want to be very responsible

because I don't like exposing my children until they are of age. I don't even know how I'm going to manage it yet, because maybe I I'm dying to share such a beautiful moment."

After pregnancy she hopes to be able to stop, because right now she is still full with her belly.

"In life I would have believed that I would work with certain brands that I loved or be in the front row of a catwalk. I am very excited. But the hardest thing is the lack of respect, because we are reaching levels that are not tolerable. "If you don't like my content, don't watch it. There's no need to mess with a person."

Still, he admits that he lasts longer than he seems.

"

Those who post the most brutal things don't have a photo

, they are anonymous profiles. I think I don't do anything wrong to bother my existence."

He especially remembers the dream of being next to Julia Roberts at the Cannes Film Festival.

"And I also enjoy a few beers with my friends in a bar. I am both Martas, my work entails very special experiences but I am a normal girl."

Are you worried that new generations will attract the masses and displace the veterans?

"You have to try to adapt to the new thing that comes out, always keeping and respecting your essence. I started when I was 18 and then I was the new one, now I'm 28 and I don't see myself with certain things that are popular, but it's the law of life."

She is now only focused on her baby.

"I'm afraid of being able to combine everything. I don't want to deprive her of time together but

I want to follow a woman who comes and goes

and who fulfills herself by working."