China News Service, Jinan, March 15 (Reporter Zhao Xiao) From the Forbidden City in Beijing to the Huangpu River in Shanghai, from the Jinshanling Great Wall in Hebei to the ancient city wall in Xi'an, Shaanxi, from Xuexiang in Heilongjiang to the Xisha Islands in Hainan... Recently, netizens from all over China have been competing for their views. Taking the landmark landscape of his hometown as the theme, he created a "textbook cover" for the second time to interpret "Chinese aesthetics".
Opening the "textbook cover", one suddenly sees the Yellow River, which is "roared by the wind and waves from the end of the world", Mount Tai, the most beautiful of the Five Mountains, and the West Lake, where the lotus flowers are "differently red in the sun", and "the setting sun and the setting sun". "Lonely birds flying together" in Prince Teng's Pavilion... Netizens embedded "so many beauties in the country" into it, and topics such as "accidentally photographed the textbook cover" and "if the textbook cover could move" flooded social media, and are being updated continuously.
Weishan Lake in Tengzhou, Shandong Province is designed as a "Chinese textbook cover".
Photo by Fang Qikai
The "hot trend" caused by "textbook covers" has also opened a "window" for publicity and promotion for cultural and tourism departments in various places.
The Shandong Provincial Department of Culture and Tourism posted beautiful scenery such as Baotu Spring in Jinan, Fushan Bay in Qingdao, and the mouth of the Yellow River in Dongying on the "mobile cover", prompting netizens to suggest "publish a VR Shandong version of the textbook"; the Department of Culture and Tourism of Henan Province said Rich "language covers" are used to show cultural landscapes such as Zhengzhou's Shangdu ruins and Kaifeng's Qingming Riverside Garden. Netizens shouted, "I'm looking forward to a history textbook cover from Henan."
At the same time, the cultural and tourism bureaus of Jinan, Tai'an and other cities have also opened up the beautiful scenery of the city's four seasons in the form of textbook covers to awaken the public's memories hidden in textbooks.
When sharing Jinan's "textbook cover", a netizen wrote: "School has started, and I accidentally took a photo of a Chinese textbook in Jinan. When the scenery of Jinan turns into a Chinese textbook cover, there is really no sense of dissonance."
Baotu Spring in Jinan is designed as a "Chinese textbook cover".
Photo courtesy of Jinan Municipal Bureau of Culture and Tourism. Photo by Wang Qin
Climb the ancient platform of Wen Gong and have conversations with Mencius and Teng Wen Gong across thousands of years; watch the ancient Longquan Pagoda and immerse yourself in the beautiful scenery of "Buddha and Tuyu"; go boating by the Weishan Lake and sleep on thousands of lotus flowers like a dream... Tengzhou City Culture and Tourism Bureau photographed " "Textbook Cover" invites guests to "the land of the Three Kingdoms and the Five Towns, the land of prosperous culture" to enjoy the "Eight Scenes of Ancient Teng".
Tengzhou Lubansuo sculpture is integrated into the "Chinese textbook cover".
Photo by Liu Shunhong
Step into the Yangtian Mountain National Forest Park and appreciate the vast sea of forests; visit the Mihe National Wetland Park to watch the Oriental White Stork, the "national treasure of the bird world", perform ink paintings; stroll through Songcheng and enjoy the renovated intangible cultural heritage performances... When Weifang meets Qingzhou "Textbook cover" has perfect adaptability.
Qingzhou Yangtian Mountain National Forest Park is designed as a "Chinese textbook cover".
Photo courtesy of Weifang Qingzhou Financial Media Center
As the public's enthusiasm for creative design increases, "textbook covers" have gradually expanded from Chinese textbooks to history, geography, art and other textbooks. They not only dominate the city's cultural tourism promotion pages, but are also popular on the online platforms of major universities and are used by teachers and students at the school. , alumni widely forwarded it, causing a wave of "memories" online.
The campus scenery of Shandong Normal University is designed as a "textbook cover".
Photo courtesy of Shanshi
In addition, there are many photos that record every bit of life on the "textbook cover", such as lovers holding hands, parent-child outings, friends gatherings, etc. Those seemingly ordinary fragments of time, after being framed on the "textbook cover", instantly flow with the aroma of books and Nostalgic style.
Why does “textbook cover” continue to gain traffic?
"Behind this is the result of the intertwined influence of multiple factors such as culture, emotion and tourism development." Li Hui, a professor and doctoral supervisor at the School of Liberal Arts at Shandong Normal University, said in an interview with reporters that in recent years, the "New Chinese" style has exploded. National style and trend are highly sought after, and the public's sense of identity and pride in traditional Chinese culture continues to increase, causing more and more people to re-examine and appreciate "Chinese aesthetics" and integrate it into daily life.
In Li Hui's view, "textbook covers", like horse-faced skirts and Chaoshan English singing and dancing, which have also recently become popular, have inspired Chinese people's emotional resonance with "Chinese aesthetics" and highlighted today's society's nostalgia for classical aesthetics. and admiration.
"From an educational perspective, the 'out of the circle' textbook cover also helps cultivate students' aesthetic taste and cultural literacy. By appreciating the natural and cultural scenery embedded in the cover, students can better enhance their sensitivity and appreciation of beauty."
The spring scenery of the Shandong Normal University garden was designed as a "textbook cover".
Photo courtesy of Shanshi
"Looking at this phenomenon more deeply, it actually reflects modern people's deep pursuit of 'poetry and distance' from the side." Li Hui said that in the fast-paced life, people are often troubled by all kinds of trivial matters and pressure, and long for Escape the hustle and bustle of the city and find a peaceful and beautiful world.
The scenery of mountains and waters that appears on the "textbook cover" happens to be the sustenance of this emotion.
From the perspective of the development of the cultural tourism industry, Wang Chenguang, a professor at the School of Economics at Shandong University and director of the Culture and Tourism Research Center, believes that by taking advantage of "textbook covers" and competing to show off unique cultural and tourism resources, they are using textbooks and teaching materials to arouse collective interest. The emotional value of youth memories and the promotion of the image of tourist destinations are an extension of the "Internet celebrity effect".
"This method of building momentum is highly proactive and consistent with people's strong demand for travel, but the form is a bit thin."
Wang Chenguang said that tourism publicity and marketing are two concepts. Publicity focuses on attracting customers' attention and making them pay attention to the city's image, while the core of marketing is to guide customers to generate consumption impulses and form in-depth experiences through purchasing products.
"In the process of creating 'textbook covers', cultural and tourism departments in various places may wish to focus their creative publicity on guiding tourists to consume and develop industries, and think more about how to connect products and services with them. For example, clicking on a picture or video will pop up the corresponding Travel strategies and sightseeing routes can bring actual economic benefits to the city." Wang Chenguang suggested.
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