■ observer
"Hot searches" that rely on hype are destined to not last long.
On March 11, the online account of “Point Reading Machine Girl” Gao Junyu attracted attention because a video posted was questioned as being stock.
According to the Beijing News Our Video report, a classmate who visited Gao Junyu in the hospital said that she had an operation in Beijing in October 2023. The content of the video recently released by Gao Junyu’s account is consistent with the scenes and events at that time. In the video, she shaved her head and opened a Details such as cranial surgery and ICU rescue actually happened.
On March 12, the Yuhang District Internet Illegal and Bad Information Reporting Center of Hangzhou City issued a statement. The relevant video was shot in September 2023, and editing and production began in February 2024. It was matched by the MCN agency Hangzhou Huoran Kailang Technology Co., Ltd. with recent events. Text description posted to the web.
Subsequently, the agency issued an apology statement saying that considering that the risks of brain surgery are too high, the condition may relapse, and the public opinion impact of real-time release of the video may cause trouble to Jun Yu's family and the hospital, it decided to wait until the condition stabilized to release it at the wrong time.
However, there were serious flaws in the time description in the copywriting when the video was finally distributed.
Recently, Gao Junyu's illness has affected the hearts of many netizens. Everyone's attention and blessings release the simple goodwill of hoping that a young patient will recover soon.
Similarly, everyone's seriousness about Gao Junyu's illness and the time of the operation is also due to their aversion to the bottomless behavior of using patients to gain traffic.
In media reports, you can see a timeline like this: On February 29, "Reading Machine Girl" Gao Junyu revealed on social platforms that she had a rare brain tumor and needed surgery.
In the following days, his account was updated.
On March 10, Gao Junyu's account posted a video saying, "Xiaoyu has a fever, is in unstable condition, and has been admitted to the ICU again."
Because the video posted by the account showed summer attire and the green trees in the background of the video did not match the current season, netizens questioned it as a stock video.
Now, after official verification, the stock video is authentic.
In other words, the news about Gao Junyu's illness, surgery, fever, admission to ICU and other related news that everyone has seen recently did not happen at the moment, but were presented in the "present continuous tense". The publishing organization did not mention "wrong time release" at all. It may be difficult to clear up the suspicion of deliberate obfuscation of key information.
Of course, stock video does not mean false video. It can be seen from the video that Gao Junyu was indeed ill and hospitalized and underwent surgery.
On the contrary, this makes the "opportunity release" of this type of video even more suspected of being too much hype.
The belated explanation of the MCN organization involved cannot conceal its motivation to gain attention and traffic.
Gao Junyu's personal account is operated by a contracted company, and the contracted company has marketing needs, which is understandable.
However, taking advantage of the public's trust in Gao Junyu's account and publishing information "pretending to be like what is happening" is itself a consumption of Gao Junyu's personal image and disrespect for a patient.
Not all popularity can be exploited, and "hot searches" that are based on hype are destined to not last long.
Past cases have shown that similar operations can easily cause the parties involved to suffer backlash from public opinion.
Gao Junyu's illness should not be the subject of wanton speculation. This will not only pollute the public opinion field, but also consume public trust.
It is undoubtedly another warning against online marketing behavior.
□Beijing News commentator Chi Daohua