As we count down to the first legal holiday after the Spring Festival, traveling during the Tomb Sweeping Day is also on the agenda.

On March 12, according to the "Beijing Release" public account, there will be a three-day holiday from April 4 to 6 during Tomb Sweeping Day.

After the holiday arrangements were finalized, many online travel platforms released travel trends for the Tomb Sweeping Day.

So far, short-distance travel and peripheral travel are still the mainstream. The number of orders for Qingming Festival vacation products on some platforms has increased nearly four times compared with the same period last year. In the past week, the search popularity of "flower viewing" on some platforms has increased by 330% month-on-month.

It is worth noting that on some social media platforms, some netizens have provided strategies for "fighting for fake holidays", and the number of bookings related to domestic long-term travel and outbound travel has also increased significantly.

Overall, this year's Tomb Sweeping Day holiday is relatively longer than last year, and is expected to usher in a wave of "spring outings".

　　"Small airport" cities are expected to explode

　　On March 12, according to the "Beijing Release" public account, we will have a holiday from April 4 to 6 during the Qingming Festival, a total of 3 days, and will go to work on April 7 (Sunday).

Compared with last year's one-day holiday, this year's Tomb Sweeping Day holiday is relatively longer, and tourists' demand for travel is constantly increasing.

　　Data from Ctrip shows that so far, the number of orders for Qingming Festival vacation products has increased nearly four times compared with the same period last year, among which tickets for scenic spots have increased five times compared with the same period last year.

According to Qunar data, from mid-March to Qingming Festival, the proportion of tourists visiting relatives and traveling increased significantly.

From the perspective of age structure, 27-40 years old are the main travelers, accounting for more than 50%. The proportion of students and children under 18 years old has slightly increased (compared to early March), and parent-child family travel is the main group.

　　From the perspective of travel destinations, third-tier and lower-tier cities with “small airports” are expected to see explosive growth in the market during the Tomb Sweeping Day holiday.

On the Qunar platform, during the Qingming Festival, the number of advance bookings of air tickets to destinations such as "small airport" cities such as Zhanjiang in Guangdong, Mangshi in Yunnan, Zhoushan in Zhejiang, Yanji in Jilin, Linzhi in Tibet, Yiwu in Zhejiang, and Shangrao in Jiangxi increased more than 2 times year-on-year. .

　　From the perspective of travel distance, since the Tomb Sweeping Day holiday is only three days, judging from the current booking situation, short-distance travel and peripheral travel still account for the majority.

　　According to Yu Haibo, an associate professor at the School of Tourism and Service at Nankai University, the main driving forces for travel during the Qingming holiday are ancestor worship culture, outings and flower appreciation. Since the Qingming holiday is relatively limited, short-distance travel, peripheral travel and local travel have become the mainstream of consumer travel. .

　　"Fake vacation" promotes popular travel

　　A reporter from Beijing Business Daily noticed that many netizens shared their strategies for "taking a holiday" during the Qingming Festival: you can choose to "take three days off and eight days off" from March 30 to April 6.

According to a reporter from Beijing Business Daily, some tourists have arranged multi-day itineraries early.

　　Data from Meituan and Dianping show that as of March 11, during the Tomb Sweeping Day holiday (March 30-April 6), domestic long-term travel and outbound travel-related bookings have increased significantly, and overseas hotel advance bookings have increased year-on-year. 3 times.

　　In Yu Haibo's view, as the holidays approach, people's demand for spring outings is strong. Many consumers will choose to use annual leave to flexibly adjust and combine vacations. Consumers' self-organized leisure time will become longer, which will add a certain amount to the market. It can also bring more demand for flower viewing tours, outing tours, rural tours, camp tours, food tours and various theme tours.

　　Li Jiwei, deputy director of the Meituan Research Institute, said that compared with previous years, this year’s holiday arrangements are more adequate and richer. For consumers, it means more frequent and flexible travel options, a longer travel radius, and more in-depth travel. Travel experience; for businesses, it means more peak business seasons and longer service windows.

　　Search interest for “flower viewing” surges

　　"The pear blossoms are blowing in the wind during the Qingming Festival, and wanderers are half out of the city in search of spring." As traditional projects during the Qingming Festival, flower viewing and outings are still one of the highlights of this year's holiday.

　　Ctrip data shows that in the past week, the search popularity for "flower viewing" on the platform has increased by 330% month-on-month, and has more than doubled year-on-year.

Since March, the average daily bookings of tickets to flower-viewing scenic spots has increased by nearly 50% year-on-year; recent bookings for one-day flower-viewing tours have doubled month-on-month.

At the same time, flower viewing has also made travel photography popular. Since March, the number of travel photography orders on the platform has increased by more than 30% month-on-month.

　　The popularity of long-term flower viewing tours has also increased with the rise in temperature.

On the Ctrip platform, bookings for flower viewing and group tours in March increased by 50% year-on-year.

From the perspective of long-term flower viewing destinations, recent travel orders in Anshun, Guizhou increased by 40% year-on-year; orders in Luoping, Yunnan increased by 156%; orders in Hanzhong, Shaanxi increased by 90%; and orders in Kashgar, Xinjiang increased by 241%.

In addition, the demand for outbound flower-viewing tours is also extremely high. Since March, the volume of travel orders to Japan in March and April has increased by 360% compared with the same period in February.

　　“In view of the constant changes in tourists’ travel experience preferences in recent years, it is recommended that market entities in various regions, on the basis of stable prices and lean services, explore unique local spring travel elements and create interesting, cultural and interactive differentiated products for tourists. Experience." Yu Haibo suggested.

　　Beijing Business Daily reporter Wu Qiyun/Text and photo