China News Service, Beijing, March 10 (Reporter Lang Lang) In the China Ceramics Museum in Jingdezhen, the audience on the three floors inside and outside gathered around the "Speechless Bodhisattva" meditating on the Arhat and refused to leave; in the Nanjing Museum, 30 yuan a piece The same style of refrigerator magnets as the hibiscus, stone, flat ear, and ear cover stoves sold 150,000 pieces in two months... In recent years, "museum fever" has appeared across the country.

　　Why are more and more people willing to visit museums?

How to make "museum fever" the norm?

Perhaps the answers to these two questions can be found from this year’s Two Sessions.

  Data map: Sanxingdui’s “giant mask” has attracted much attention.

Photo by China News Service reporter Zhang Hengwei

Come, come to the museum!

　　Bronze and jade wares reflect the character of the nation, and bamboo slips and wooden slips link the past and present of civilization. As an important carrier of culture, cultural relics bear witness to history and let a country know where it came from and how it will continue.

　　"Innovate and implement cultural projects to benefit the people and improve the level of free and open services for public cultural venues." This year's government work report requires.

　　The latest data from the State Administration of Cultural Heritage shows that as of July 2023, the total number of museums nationwide has reached 6,565, and the free admission rate exceeds 90%.

During the 2024 Spring Festival, museums across the country received a total of 73.5801 million visitors in eight days, a year-on-year increase of 98.6%.

　　With the widespread application of emerging technologies such as the Internet of Things and big data, more and more museums are moving to the "cloud" to achieve "never closing".

　　“When you travel to Dunhuang with a mobile phone, you can think about it for thousands of years.” Wang Wanfu, deputy director of the National People’s Congress and deputy director of the Conservation Research Department of the Dunhuang Research Institute, said that the institute has currently launched the “Dunhuang Travel” mini program, the “Digital Scripture Cave”, etc. , online high-definition images and panoramic roaming programs of 30 entire caves in the "Digital Dunhuang Resource Library" for global sharing.

　　From the creation of China's first modern museum "Nantong Museum" by Zhang Jian in 1905, to today's thousands of museums open for free, the rich history and culture has never been as close to thousands of households as it is today.

  Data map: The gold ornaments of mythical animals displayed in the Qin and Han Hall of Shaanxi History Museum.

Photo by Zhang Yuan

Listen, the artifacts in the museum can talk!

　　Museums are constantly updating their "language" to tell the stories behind cultural relics in a way that is easier for everyone to understand and accept.

　　They carry heavy equipment onto the screen and build new connections with the public.

Cultural programs such as "If National Treasure Could Talk" are both atmospheric and down-to-earth. With fresh perspectives and youthful expressions, they quickly resonate with the audience and realize "charge in five minutes and travel through eight thousand years."

It makes people long to enter the museum, face to face with cultural relics, and get closer to history.

　　"It is necessary to strengthen the in-depth integration of historical cultural relics and modern technology and provide immersive experience and other services." Members of the National Committee of the Chinese People's Political Consultative Conference and deputy directors of the Palace of Nationalities and Culture issued suggestions.

　　In terms of exhibition methods, museums in various places have explored "technology + cultural relics".

For example, Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Henan Museum, said that they collected high-definition photos of cultural relics and used computer graphics image processing and AI computing technology to automatically generate three-dimensional models of the photographed cultural relics, with the assistance of VR, AR and other technologies. Under this method, cultural relic information can be presented contextually and visually.

　　There are also more subtle angles of entry.

From the "cute" Yongzheng image of the Forbidden City Cultural Creation, to the refrigerator magnet with the same style as the hibiscus, stone, flat ear, and ear cover stove of the Nanjing Museum, to the "archaeological blind box" of the Henan Museum and the Sanxingdui Museum.

Fresh creativity and practical concepts make museums and cultural relics approachable, lively and lovely.

　　Whether it is policy support or specific implementation, all measures will build the museum into a public cultural space where the public can receive knowledge and relax.

  Data map: The cultural relics in the Yin Ruins Museum attract visitors to stop.

Photo by China News Service reporter Kan Li

Let’s go to the museum to dig for treasures!

　　"The museum is not only a place for cultural inheritance, but also a harbor for young people to communicate with each other. We must provide them with a social place that is both fashionable and full of knowledge." Ma Xiaolin said.

　　Always remember, there will be reverberations.

　　Young people dressed in Hanfu and "collars" flocked to the museum.

Their participation also gave cultural heritage new vitality: they took photos of cultural relics and made them into emoticons, breaking the "dimension wall" between the younger generation and traditional culture; they used a more proactive attitude to explore the different aspects of check-in. The museum records the experience of viewing the exhibition on major social media platforms, becoming "tap water" and "calling" the museum.

　　Visiting museums has become a new way of socializing.

Behind the love for cultural relics and visiting museums is the public’s growing sense of identity with Chinese traditional culture and their pride and confidence in the profound historical and cultural heritage.

　　"Enriching the spiritual and cultural life of the people." This work task written in the government work report is nourishing everyone in a more concrete form.

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