"In the past two years, most of the film and television works that have impressed everyone are adapted from literary works. We do not lack stories, but we still need literature." In recent years, literature and film and television have achieved each other and complemented each other. Member of the Standing Committee of the National People's Congress, China Li Jingze, vice chairman of the Writers Association, said in an interview with a reporter from People's Daily Online that the popularity of the TV series "Flowers" at the beginning of the year was inseparable from the nourishment of literary works. The unique 'grammar' of the world is crucial, and it is also the fundamental factor in the collision of literature and TV series."

　　"Flowers" blooms literature and makes film and television adaptations more brilliant

　　In recent years, the domestic film and television drama market has set off a literary "adaptation craze".

TV series adapted from literary works such as "The Ordinary World", "White Deer Plain", "Zhuangtai" and "Human World" have repeatedly "broken the circle". The TV series with the same name of Jin Yucheng's novel "Flowers" triggered a ratings boom as soon as it was broadcast and became a A phenomenon-level “hot item” during the New Year’s Eve.

　　As the spiritual and cultural needs of the people continue to grow, the "mother book" role of literature in film and television dramas has been strongly exerted.

In Li Jingze's view, literature provides a very important artistic soil for popular culture such as film, television and drama. "Literary works provide screenwriters and directors with a unique perspective on life and the world, inspiring them to recreate based on literary blueprints."

　　"The TV series "Flowers" not only has the character of popular culture, it is also artistic and reflects the subjectivity of the creator." Li Jingze believes that good works are inclusive of all things, and every audience can find resonance. "People of different age groups watch Everyone has their own reasons for liking the TV series "Flowers". Some people think of their youthful memories, some like the female images in the show, and some like to see the light and shadow shots."

　　Li Jingze said that "Flowers" is very different from a literary masterpiece to a screen drama. The two are very different at the story level, but the core connotation of the novel still profoundly affects and shapes the TV series.

"After watching "Flowers", we all understand the meaning of 'ring' and 'not ringing': there are noisy and lively moments in life, and there are also moments with mixed feelings and words that are difficult to describe. The TV series successfully transformed this expression." Li Jingze said, " Whether it is literary works or TV dramas, it is crucial to create a unique 'grammar' for facing life and the world. This is also the fundamental factor in the collision between literature and TV dramas."

　　Live-streaming of books "drops of water wear away stones" to build a reading life

　　With a mobile phone and a computer, the anchor vividly tells the cultural origins behind the book, and readers interact with the anchor in front of the screen... Such scenes are not uncommon in the current book market. Short video live broadcasts have become something worth exploring in the Internet age. A new model for selling books.

　　According to the "2023 Book Retail Market Annual Report", the size of China's book retail market in 2023 will be 91.2 billion yuan, a year-on-year increase of 4.72%.

The short video channel has become the second largest book sales channel after platform e-commerce.

　　When books entered the live broadcast room, the content and traffic collided, creating a good result of "a short video drives the sales of tens of thousands of books"; the anchor talked about it, and writers and scholars actively appeared at the book live broadcast site, bringing the author closer , the distance between publishing institutions and readers.

　　Li Jingze noted that under the impact of the Internet, the traditional book industry is facing challenges.

"We need to expand cultural products in the spirit of dripping water through stone. This is not only a book management issue, but also involves popular cultural life. In addition to live broadcasts, we need various ways to establish and improve a sound and active reading environment and a stable cultural ecology, so that Chinese people love reading more and more."

　　"'Breaking circles' and 'crossing borders' are not about catering to changes in media, nor are they competing for attention with short videos, films, games, etc." Li Jingze said bluntly that the modern communication landscape poses challenges to practitioners involved in literary creation, production, and dissemination. Higher requirements are required to allow good works to fully exert their energy in all aspects, so that literature can better burst out its vitality and vitality.

　　Internet articles go overseas to enhance the influence of Chinese culture

　　"When we talk about the influence of Chinese culture, online literature is a model that cannot be ignored. Excellent traditional culture is becoming a material library for the creation of online articles and a new engine for online articles to go overseas." In recent years, Chinese online literature has become a magnificent example. Imagination, wonderful stories, and a strong sense of immersion have attracted the love of readers at home and abroad. Li Jingze lamented that online literature meets people's rich and colorful spiritual and cultural needs, and it is easier to "cross the ocean" because of its convenient dissemination.

　　The "2023 China Online Literature Development Research Report" recently released by the Chinese Academy of Social Sciences shows that the scale of China's online literature overseas market exceeds 4 billion yuan (RMB), with approximately 230 million overseas visiting users, covering more than 200 countries and regions around the world... After 20 Over the years, Chinese online literature has become a business card for Chinese culture to go global.

　　"Online literature is an important part of the development of literature in our new era and is extremely productive and creative." Li Jingze said, "Many of our online literary works have the genes of China's excellent traditional culture, and traditional culture has become an inexhaustible source of online literature. A treasure trove. Internet article authors integrate China’s excellent traditional culture into diverse themes and types, practice creative transformation and innovative development, and create global popular cultural images. Even if many foreigners have never been to China and do not understand Chinese, it does not hinder They 'urge' Chinese works."

　　In recent years, Internet literature, with its cutting-edge appearance, has continued to attract young forces to join. Writers born after 1995 and 2000 have led a new trend of online literature creation.

Li Jingze hopes that young writers can stand on the times, shoulder important responsibilities bravely, face new challenges, open up new paths, present new possibilities, and strive to reach the peak of new era literature on the new journey.