Hangzhou Yuhang: Build Liangzhu Culture into a “Super Cultural IP”

Liangzhu Ancient City Ruins Park.

Photo courtesy of the Propaganda Department of Yuhang District Committee

　　China News Service, Hangzhou, March 6 (Bao Mengni) On March 6, Yuhang District, Hangzhou, where the Liangzhu Ancient City ruins are located, held a publicity, ideological and cultural work conference and released "Be brave to be the pioneer in building the modern civilization of the Chinese nation and compose the culture of a civilized holy place" "Ten Major Action Work Plans for a New Chapter of Prosperity", which clearly strives to build Liangzhu culture into a "super cultural IP" with Hangzhou characteristics, Zhejiang heritage, Chinese style, and international influence, and build the Liangzhu ancient city ruins into Chinese civilization and the world Center for exchanges and mutual learning among civilizations.

　　The Liangzhu Ancient City ruins are a holy place that demonstrates the history of Chinese civilization for more than 5,000 years.

Since 2022, Yuhang has proposed and promoted the construction of the Liangzhu Cultural Corridor, linking Liangzhu culture, canal culture, Jingshan culture, ancient town culture, Tiaoxi culture and modern digital culture, etc., to empower the city's comprehensive development with cultural prosperity. .

　　This year, the Zhejiang Provincial Government’s work report lists “focusing on promoting provincial exploration of the modern civilization construction of the Chinese nation” as a key task, and continues to promote the construction of the Liangzhu Cultural Corridor as one of the specific measures.

meeting venue.

Photo courtesy of the Propaganda Department of Yuhang District Committee

　　Against the above background, the meeting that day proposed that we will deepen the construction of the Liangzhu Cultural Corridor, explore the "Liangzhu Model" for integrating large heritage sites into the economy and society, promote the construction of the first phase of "Ten Major Projects" with high standards, and build the Liangzhu Cultural Corridor into a It is a corridor of culture, a corridor of ecology, a corridor of shared wealth, a corridor of development, and a corridor of cooperation.

　　To tell Chinese stories well, civilization is an indispensable carrier.

On December 3, 2023, the first "Liangzhu Forum" was successfully held in Yuhang. More than 300 guests from 91 countries and regions discussed mutual learning among global civilizations.

　　How to further enhance the influence of the "Liangzhu Forum"?

The meeting pointed out that Yuhang will organize the second "Liangzhu Forum" around high standards and promote "a conservation master plan", "a batch of new archaeological discoveries", "a batch of research results", "a batch of literary and artistic masterpieces" and "a theme forum" The construction of landmark achievements such as a cultural corridor, a batch of cultural exchange activities, and a normalized publicity mechanism has accelerated the formation of a pattern in which "Boao is the economic and trade forum, and Liangzhu is the cultural forum."

　　In order to expand the influence of Liangzhu culture at home and abroad, Yuhang will also carry out in-depth multi-disciplinary cooperation in the archeology of the Liangzhu Great Site, hold academic activities such as the "Forum on the Site Museum and the Origin of Chinese Civilization", and launch a series of academic exchange brands such as "Liangzhu Lecture Hall" , strive for the implementation of more international competitions, conferences and forums, industrial projects, cultural institutions, etc., and polish the golden business card of "Five Thousand Years of China Seeing Liangzhu".

　　In recent years, Yuhang has made great achievements in promoting ideological and cultural work. It has completed "national brand" tasks such as collecting Asian Games fire seeds, won "high-profile" honors such as the China News Award, and created a number of "heavyweight" achievements, such as the Hangzhou National Cultural landmarks such as the Edition Museum were completed and opened to the public. It won the "continuity" crown of Hangzhou's first-class cultural industry added value for 12 consecutive years, and launched a series of "leading" explorations such as the formulation of the country's first local technical specifications for "artistic rural construction". .

　　Next, the local area will promote the innovative theory-led action, the historical and cultural continuity action, the mainstream public opinion gathering action, the "civilized holy land" practical action, the literary and artistic creation peak action, the cultural service priority action, the humanistic economic prosperity action, and the cultural tourism action Integrate and deepen the action, the network culture construction action, the cultural talent introduction action and other ten major actions, and strive to form a number of important results that are identifiable and influential.

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