Esther Mucientes Madrid
Madrid
Updated Tuesday, March 5, 2024-21:32
Television The legendary Callejeros returns 10 years later with a "renewed team of reporters"
Almost 20 years ago, a program was born by chance in which a group of unknown reporters went out on the street with a cameraman and told all the stories they found in their path.
That first program, which began as a section at the birth of
Cuatro
, achieved less than 1% audience share.
However, in a network that had just emerged from its shell, the impetus of those reporters convinced them to continue betting.
They bet and believed so much in the format that that small 21-minute section became a milestone in television and reporting:
Callejeros
.
For eight years the Callejeros
program
became a journalistic reference.
Everyone who dreamed of being a journalist in those years wanted to become
Nacho Medina
,
Jalis de la Serna
or
Alejandra Andrade
.
10 years ago Cuatro y
Callejeros
decided to put an end to it before dying of success.
However, the soul of
Callejeros
never disappeared.
Social networks, which practically did not exist during its years of broadcast, have continued to this day keeping the program alive: from the mythical "pim, pam, pum, take Lacasitos", to "I've made a mess of it" or "who "You're not going to like a 1st century Roman empire?"
A few months ago
Íñigo Pérez-Tabernero
, executive producer of
Señor Mono
, called
Nacho Medina
, one of the historical faces of
Callejeros
whom he met precisely during that first stage of the format, and proposed to "resurrect"
Callejeros
.
Medina didn't hesitate for a second: "Go ahead."
"That was when we came to Cuatro and told them:
you have a brand and we have to raise it
," says Pérez-Tabernero.
Jaime Guerra, director of Content Production at Mediaset España, who knows Medina very well and Pérez-Tabernero did not think too much about it either: "
Callejeros
is pure reality. They put the camera and that's it. They bring us what surrounds us, what close, extraordinary stories, but also close, of people who are very close to us and who we do not see.
"We give the same hug to a prince as we give to someone who has no resources"
Nacho Medina
For
Nacho Medina
, the veteran of the new
Callejeros
, the return of this format "comes at a very appropriate time."
At a time when
"we live in a saturation of information and when we are very alone
. "
What
Medina
is referring to is that you-to-you of the reporter and the story, to telling things ahead of time, "to getting intimate with people, with people who tell you their problems."
"I think television has been in mourning for a long time without
Callejeros
," he says, absolutely convinced of the need to return to the streets to tell what is happening and no one sees.
"
Callejeros
is a very carnal program," Nacho Medina insists, explaining that there are many people he approaches in his reports and who he asks if he can give them a hug, a kiss or just a hand, and they throw themselves away. backwards.
"It's hard for them," he points out, "but when you give it to them it comforts them and us, because we give the same hug to a prince as we do to someone who has no resources," he says.
In fact, when you ask what a journalist has to have to become a
Callejeros
, well, as they reveal to us, to choose the three new reporters -
Fanny Bohem
,
Silvia Ruiz
and
Adolfo Zarandienta - a
casting
was held
with more than one hundred candidates searched "even on a local television station in Melilla or Albacete", Medina, the person in charge of sending "the litanies" of
Callejeros
to the WhatsApp group that they all share, always tells them the same thing: "They should talk about you to the people, that to look them in the eyes, to remain firm and to always look to the sides".
That looking to the sides is what
Callejeros
call smell.
Medina always tells them to imagine going to interview the president of the Government at a street event and that when they are there, look to the sides, "because it is likely that next to the president there will be a man begging on the street and that is the moment in which you have to ask the man and the president to approach him."
"That moment will open the news," says the reporter.
Silvia Ruiz
says
that in one of the reports that can be seen in this new stage,
Paid Sex
, she met Carla, a 53-year-old sex worker who lived on the street, "a woman who needed to talk...".
"That day I left crying and today there are many nights when I go to bed I have Carla in my head," says this all-terrain journalist, forged in programs such as
Madrid Directo
and
speaking Claro
.
"This is
Callejeros
," she insists.
Faithful to the program's unmistakable style of street journalism, the reporters of this new stage of
Callejeros
will cross the country with cameras on their shoulders to look for the
surprising stories
that are lived in their neighborhoods and towns and give voice to the people who star in them.
Anonymous and authentic people
who have problems to address, conflicts to resolve and issues to report.
In your reports there will be laughter, tears, joy and regrets.
Emotion, tension, disputes and reconciliations.
As in life itself.
"Callejeros is like a roller coaster," Medina insists.
"Not everyone can be here because of the level of demand. I am very sentimental, but when recording I am a machine. I can't stop. I am sick"
Nacho Medina
The reality of
neighborhoods with a high unemployment rate
and with a lot of social and cultural influence;
neighborhood conflicts
turned into great tragicomedies;
the amazing
lifestyles of the rich
;
characters with
extraordinary abilities
;
the new
sexuality of young people
;
the reality of
road driving on our roads
;
and the lives of
people who work while the rest of the population sleeps
will be some of the issues that
Callejeros
will show in its new installments starting tonight.
In addition, in its new stage the program will have the collaboration of a digital street artist: the publicist, content creator and tiktoker
Benja Serra
.
After succeeding on networks with her posts titled
Callejeros Benjeros
in which she emulates the style of the television program to show her favorite tourist destinations, Benja
will create weekly content for networks
with
the best moments of the episode
broadcast on Cuatro, analyzing and commenting on them with her particular sense of humor.
With a clear objective: young people.
"We have realized that there are many young people who have never seen
Callejeros
or even know what
Callejeros
is , but they do know who the boy from the pim, pam, pum is or the sisters heirs of the only baptistery in Spain. And they know it from all the videos they have seen of
Callejeros
on social networks," explains Pérez-Tabernero.
"We have to make
Callejeros
coexist on the networks to reach young people," he insists.
"What has Nacho Medina said to the new
Callejeros
?" we asked them.
Medina responds before anyone else: "Not everyone can be here because of the level of demand. I am very sentimental, but when recording I am a machine. I can't stop. I am sick."
...And everyone laughs, although they know that being part of
Callejeros
, their student dream - "when they caught me the first thing I did was call my university classmates," says
Zarandienta
- has a very high price, but a benefit major: "humanity."