Sara Polo Madrid

Madrid

Updated Friday, March 1, 2024-09:16

  • Audiences The high price of second place on TV: tens of millions for an amalgam of premieres

  • Antena 3 Noticias 50 consecutive months of leadership, a record in private television

Things are very close, but

Telecinco

can toast for the first time in many months.

Mediaset

's main channel

has snatched

second place from

La 1 in a month of February full of events that have not been able to save

RTVE

.

Neither the three matches of the

Copa del Rey

, nor the

Benidorm Fest

, which saved the day in the final but scored two hits in the semifinals (the second, already in February), nor the Goya gala

,

the least seen since 2006 , they have managed to hold on to the silver for

La 1

.

Although the battle promises to be arduous.

According to data from the communications consultancy

Dos 30'

, the main channel of

Mediaset España

ends the second month of the year with 10.3%, half a point above

La 1

(9.8%), which also drops from the double digit.

Telecinco

improves the figure obtained in January by four tenths and signs its best monthly figure since June, although it is still a considerable distance away by 2.8 points from

Antena 3

(13.1%), which revalidates its reign with 28 months of uninterrupted leadership.

By bands,

Antena 3

is the first option in the after-dinner period (17.2%), the afternoon (12%) and

prime time

(13.8%).

For its part, Mediaset

's main channel

leads the morning (12.3%) and

late night

(12.4%) slots.

By days of the week,

Antena 3

leads from Sunday to Friday and

La 1

takes the first position on Saturdays.

Although very close, the second position does not bring data to get excited about, neither for the public nor for

Mediaset

.

Although the joy in Fuencarral will be undeniable after recovering the second place it lost in July, it is the worst February in the history of

Telecinco

.

For its part,

La 1

not only loses double digits but also has its worst monthly data since April 2023, although it is its best February since 2018, with a growth of 1.1 points compared to the same month last year.

Poor performance of premieres on RTVE

The February premieres

have not gone well for

RTVE , neither those that return nor the new additions.

The biggest failure has been the blockbuster

Zorro

(7.3% and 770,000 viewers on average), which promised a panacea that not only has not been such but has been relegated to

late night

due to its very low audience data.

La 1

's big bet

on entertainment,

Bake Off: famous people in the oven

, has not had results to write home about either, with an average share of 11% and 827,000 viewers, and it remains with an average of around 10%.

Likewise, the return of

Masters of Couture

has brought few joys to the public: it already started with its least watched premiere and in third position, a figure that has not recovered in the following weeks until it remains at 9.6% and 721,000 viewers on average.

Temptation Island

(15.7% and 1,264,000 average viewers),

Dancing with the Stars

(10% and 921,000 average viewers) and the rise in the final stretch of an irregular

GH DUO

(12.8% and 949,000 viewers) are the only

prime time

broadcasts that save the day on Telecinco, prepared for the rain of viewers that awaits with the new edition of

Supervivientes

.

An important change in the arrangement of DTT

channels

has taken place this month, and could have negatively influenced audiences, especially in the case of

RTVE

, with older and less technologically savvy viewers.

On February 14, digital terrestrial television (DTT) broadcasts in standard definition (SD) died forever to give way only to the signal in high definition (HD).

That could have meant a loss of up to 9% of coverage on the

Kantar Media

panel for

RTVE

, which lost second position on that day.

Antena 3 dominates in all ages

In the classification by

targets

,

Antena 3

is the channel preferred by men (10.8%), women (14.9%) and those over 45 years of age.

In

younger

targets ,

Boing

is the leader in children aged 4 to 12 (9.8%) and

La 1

is the first option for children aged 13 to 24 (10.2%).

Telecinco

takes the commercial

target

with a 10.6%

share

.

Football once again reigns supreme in the ranking of broadcasts of the month, with the broadcast of the match between Atlético de Madrid and Athletic de Bilbao on

La 1

(22.6% and 3,174,000 viewers) as the most watched.

Antena 3

dominates the rest of the list with its daily programs:

Antena 3 Noticias

,

El hormiguero

and

Pasapalabra

.

The

Atresmedia

news program has now achieved 50 months of uninterrupted leadership.

TV3

is the leading autonomous region, with a 14.1%

share

in the second month of 2024.

Aragón TV

(11.2%),

TVG

(10%) and

Canal Sur

(8.9%) complete the

top 4

.

LA7TV

experienced a strong increase with 4.1%, seven tenths more than the previous month.

Football dominates payment in February with

DAZN LaLiga

(4.9% share) and LaLigaTV on M+ (4.7%) at the top of the

ranking

.

Canal Hollywood

is the most watched entertainment network of the month with a 2.6% audience share.

Football occupies the 30 positions of the most watched in payment in the month of February.

The Madrid derby between Real Madrid and Atlético de Madrid on

LaLigaTV on M+

is the most followed of the month, attracting 1,529,000 viewers with a 53%

share

.