Sara Polo Madrid
Madrid
Updated Friday, March 1, 2024-09:16
Audiences The high price of second place on TV: tens of millions for an amalgam of premieres
Antena 3 Noticias 50 consecutive months of leadership, a record in private television
Things are very close, but
Telecinco
can toast for the first time in many months.
Mediaset
's main channel
has snatched
second place from
La 1 in a month of February full of events that have not been able to save
RTVE
.
Neither the three matches of the
Copa del Rey
, nor the
Benidorm Fest
, which saved the day in the final but scored two hits in the semifinals (the second, already in February), nor the Goya gala
,
the least seen since 2006 , they have managed to hold on to the silver for
La 1
.
Although the battle promises to be arduous.
According to data from the communications consultancy
Dos 30'
, the main channel of
Mediaset España
ends the second month of the year with 10.3%, half a point above
La 1
(9.8%), which also drops from the double digit.
Telecinco
improves the figure obtained in January by four tenths and signs its best monthly figure since June, although it is still a considerable distance away by 2.8 points from
Antena 3
(13.1%), which revalidates its reign with 28 months of uninterrupted leadership.
By bands,
Antena 3
is the first option in the after-dinner period (17.2%), the afternoon (12%) and
prime time
(13.8%).
For its part, Mediaset
's main channel
leads the morning (12.3%) and
late night
(12.4%) slots.
By days of the week,
Antena 3
leads from Sunday to Friday and
La 1
takes the first position on Saturdays.
Although very close, the second position does not bring data to get excited about, neither for the public nor for
Mediaset
.
Although the joy in Fuencarral will be undeniable after recovering the second place it lost in July, it is the worst February in the history of
Telecinco
.
For its part,
La 1
not only loses double digits but also has its worst monthly data since April 2023, although it is its best February since 2018, with a growth of 1.1 points compared to the same month last year.
Poor performance of premieres on RTVE
The February premieres
have not gone well for
RTVE , neither those that return nor the new additions.
The biggest failure has been the blockbuster
Zorro
(7.3% and 770,000 viewers on average), which promised a panacea that not only has not been such but has been relegated to
late night
due to its very low audience data.
La 1
's big bet
on entertainment,
Bake Off: famous people in the oven
, has not had results to write home about either, with an average share of 11% and 827,000 viewers, and it remains with an average of around 10%.
Likewise, the return of
Masters of Couture
has brought few joys to the public: it already started with its least watched premiere and in third position, a figure that has not recovered in the following weeks until it remains at 9.6% and 721,000 viewers on average.
Temptation Island
(15.7% and 1,264,000 average viewers),
Dancing with the Stars
(10% and 921,000 average viewers) and the rise in the final stretch of an irregular
GH DUO
(12.8% and 949,000 viewers) are the only
prime time
broadcasts that save the day on Telecinco, prepared for the rain of viewers that awaits with the new edition of
Supervivientes
.
An important change in the arrangement of DTT
channels
has taken place this month, and could have negatively influenced audiences, especially in the case of
RTVE
, with older and less technologically savvy viewers.
On February 14, digital terrestrial television (DTT) broadcasts in standard definition (SD) died forever to give way only to the signal in high definition (HD).
That could have meant a loss of up to 9% of coverage on the
Kantar Media
panel for
RTVE
, which lost second position on that day.
Antena 3 dominates in all ages
In the classification by
targets
,
Antena 3
is the channel preferred by men (10.8%), women (14.9%) and those over 45 years of age.
In
younger
targets ,
Boing
is the leader in children aged 4 to 12 (9.8%) and
La 1
is the first option for children aged 13 to 24 (10.2%).
Telecinco
takes the commercial
target
with a 10.6%
share
.
Football once again reigns supreme in the ranking of broadcasts of the month, with the broadcast of the match between Atlético de Madrid and Athletic de Bilbao on
La 1
(22.6% and 3,174,000 viewers) as the most watched.
Antena 3
dominates the rest of the list with its daily programs:
Antena 3 Noticias
,
El hormiguero
and
Pasapalabra
.
The
Atresmedia
news program has now achieved 50 months of uninterrupted leadership.
TV3
is the leading autonomous region, with a 14.1%
share
in the second month of 2024.
Aragón TV
(11.2%),
TVG
(10%) and
Canal Sur
(8.9%) complete the
top 4
.
LA7TV
experienced a strong increase with 4.1%, seven tenths more than the previous month.
Football dominates payment in February with
DAZN LaLiga
(4.9% share) and LaLigaTV on M+ (4.7%) at the top of the
ranking
.
Canal Hollywood
is the most watched entertainment network of the month with a 2.6% audience share.
Football occupies the 30 positions of the most watched in payment in the month of February.
The Madrid derby between Real Madrid and Atlético de Madrid on
LaLigaTV on M+
is the most followed of the month, attracting 1,529,000 viewers with a 53%
share
.