Our reporter Li Yang
The space displays "postal" characteristics, the special postal code is like a cultural code, and the postal culture is unique... The 70 postal-themed post offices distributed in urban and rural areas of Beijing are helping postal culture return to the forefront of the national trend and become an independent online celebrity check-in category, forming "Travel and Mail" new business format.
This year, the number of Beijing Post themed post offices will increase to 100.
We can receive up to 10,000 people a day
During the Lantern Festival, the new Guochao-themed post office located south of Qianmen Street is extremely popular.
In the approximately 30-square-meter store, a replica of the first-generation postal carriage attracted many people to take photos and check in. The surrounding booths were filled with beautiful cultural and creative products.
The green mailbox key chain and the refrigerator magnet derived from the Year of the Dragon stamps are all addictive.
Various postcards are also sent to all parts of the country from here.
"Since the Spring Festival, we have received about 10,000 customers a day at most." The staff said that recently, we have received two to three thousand people every day on working days.
There is also a themed post office on the first floor of Daxing International Airport.
From time to time, tourists come to the store to mail items, collect stamps or buy cultural and creative products.
The 24-hour personalized postcard printer in the airport prints exclusive postcards for more than 40 passengers every day.
Many themed post offices are bustling with people during the holidays this year.
The Lugou Xiaoyue themed post office located in Wanping City has received an average of more than 1,000 people a day since its reopening during the Lunar New Year. The experience of making homemade letterpress postcards is the most popular among tourists.
The Olympic culture-themed post office located in the Olympic Park receives an average of more than 2,000 people a day, and its 18-scene postmark of the Aoyuan Garden attracts long queues of tourists.
Traditional outlets "mail" new business formats
The theme post office refers to a characteristic post office that China Post relies on its own resource advantages to combine traditional postal services with cultural creativity.
Beijing currently has a total of 733 postal outlets. So far, 70 themed post offices have been opened, and red culture such as the Party History Museum themed post office, Beijing-style culture such as Beihai Royal Mail Station, ancient capital culture such as the National Museum and the Forbidden City themed post office, as well as space and Olympic themes have been formed. There are four clusters of innovative culture such as the post office.
Some of the themed post offices are evolved from traditional postal outlets, while others are newly established in popular cultural and tourism locations.
According to the relevant person in charge of China Post Beijing Branch, the theme post office creates a cultural scene on the basis of universal postal services to meet the needs of stamp collection, photography, cultural creativity, interactive experience, etc., attract more young people, and give birth to new business formats.
Compared with other types of cultural and creative spaces, theme post offices have a unique cultural heritage.
Some precious themed post offices are equipped with exclusive postal codes, which hide important information.
For example, the postal code of the Space Post Office is 901001, which is a permanent code starting with "9" specially approved by China Post; the postal code of the Tiananmen Post Office is 100060, which was opened to commemorate the 60th anniversary of the founding of the People's Republic of China; the postal code of the Party History Museum themed post office is 100100, commemorating the 100th anniversary of the founding of the Party.
Most of the themed post offices have their own cultural stamps - the postmark of the Central Axis themed post office has the image of the main hall of Hongen Temple, the postmark of the National Center for the Performing Arts has the image of its Pearl in the Lake building, and the postmark of the Gubei Water Town and Great Wall themed post office has There is an image of its tower on it...
Two-way empowerment of post, culture and tourism
Beijing’s themed post office is the result of the two-way effort between the postal service and cultural tourism, and it is also empowering both directions.
On the eve of the Spring Festival, Beijing grandly introduced 10 new Beijing gifts to the public, including the stamp album "The Clouds Steam and the Clouds and the Dragon Soaring in the East" from the themed post office and the three-dimensional notes from the Jiachen Hall of Supreme Harmony.
The Central Axis-themed post office’s New Year cultural creation “Memory of Old Beijing Towers” one-piece postcard sandalwood pink pillow set has sold more than 2,000 sets since its launch on January 18.
Last year, China Post Space Post issued a commemorative envelope to commemorate the return of the Shenzhou 16 manned mission, the successful launch of the Shenzhou 17 manned mission, and the successful docking of the Shenzhou 17 manned mission to the China Space Station. triggering a buying frenzy.
"Post" characteristic cultural and creative products are constantly enriching cultural consumption.
The rise of the stamping trend has also made the post office, the birthplace of stamping culture, a powerful tool for attracting traffic.
During the Spring Festival, the China Post·Dragon Color Seal produced by China Post collected the six Year of the Dragon zodiac stamp patterns from the four rounds so far and produced a series of color seals, triggering a stamping craze.
Last year, the Beijing Post Theme Post Office Carnival successively opened in Wangjing Street, the 7th Chinese Opera Culture Week, and the Beijing International Cultural Tourism Consumer Expo, achieving "breaking the circle."
At the same time, theme post offices that cooperate with more and more cultural museums, cultural tourism landmarks, and popular scenic spots have also provided inspiration for the development of more stamp products.
The Forbidden City Post Office has issued special stamps based on many famous paintings collected by the Forbidden City, such as "Thousands of Miles of Rivers and Mountains", "Salesman's Picture" and "Han Xizai's Night Banquet".
The collections of the Party History Museum and Xiangshan Revolution Memorial Hall also provided inspiration for a series of red stamp products.
Three months after the opening of the National Center for the Performing Arts' art-themed post office, the first musical instrument-themed stamp exhibition was held at the National Center for the Performing Arts, enriching the channels for the spread of postal culture.
In January this year, the Beijing Municipal Postal Administration, Beijing Municipal Bureau of Culture and Tourism, and China Post Group Co., Ltd. Beijing Branch jointly issued the "Notice on Further Promoting the Integrated Development of Cultural Tourism and Postal Services", emphasizing the need to promote the integration of Beijing's postal industry with The integrated development of the tourism industry will further promote the construction of themed post offices in tourist attractions in Beijing.
Soon, theme post offices at the Beijing City Library, Yuyuantan Park, Mutianyu Great Wall, the National Museum of Traditional Chinese Medicine, and movie-themed post offices will be opened one after another.
The number of themed post offices in Beijing will reach 100 by the end of the year.
hint
Can the theme post office send parcels?
The theme post office, which is renovated on the basis of traditional postal outlets, will retain universal postal service functions, including mailing letters, parcels, express delivery, newspaper subscriptions, etc.
For newly established themed post offices in popular cultural and tourism destinations, the service content needs to be consulted by the branch for specific regulations. Its business hours are usually determined according to the business hours of the attractions and venues.