The content is obscure and incomprehensible, why is "The Riddler" live broadcasting? Draining traffic or providing pornographic venues to induce easy money is suspected of fraud
□ Our reporter Zhang Shoukun
"Recruiting people years ago, you can do it at home, (23 to 60 years old), no restrictions on men and women, 2 hours part-time, 4 hours full-time, 8,000 yuan to 15,000 yuan, free time."
In a live broadcast room with more than 5,000 viewers, an anchor took his mobile phone and typed the text shown in the picture above: "You guys who can't understand can see what I'm doing. Join the fan group and easily earn over 10,000 yuan a month." Dream."
Subsequently, a reporter from the "Rule of Law Daily" spent 1 yuan to join. The administrator sent a social group number and asked everyone to join quickly. After joining the group, the group owner sent a document called "Basic Typing Information" and clicked on it. Later, I found out that it was an introduction to a typing software that could not be found on the market. The price for typing 30 to 50 words is generally 0.5 yuan to 2 yuan. If you want to join the platform, you need to pay a threshold fee of 399 yuan.
During a recent interview, the reporter noticed that a large number of "Riddler" live broadcast rooms appeared on the live broadcast platform, that is, the anchors wore masks, or wrote incomprehensible words on paper, or presented various symbols on the live broadcast page. The purpose is very simple, to attract viewers to click into the live broadcast room, and then guide them to fall into the trap.
"Private customization is available in most cities across the country." In a SPA with a traditional Chinese-style building, the anchor was sitting at the table wearing ancient costumes and introducing to the audience, "Our services are more numerous and special. If we say so on the live broadcast, it will be possible If you are banned, please leave your city on the public screen, and someone will message you privately."
Later, customer service sent a picture showing revealing clothing and a sexually suggestive service introduction.
In the live broadcast room named "Hangzhou Landmine", the anchor covered his head with special effects. The title of the live broadcast read "Hangzhou SPA communication, non-positive energy speech, share the live broadcast room and directly block him and report to the area." Subsequently, the barrage When “Shangcheng District”, “Xiacheng District”, “Xihu District” and other places are mentioned, the anchors will reply saying that they are, and then ask people to join the fan group to get more information.
After the reporter added the anchor's assistant as a friend, the other party sent him the store address, suggesting that he could provide pornographic services. At the same time, he could also enjoy discounts by reporting the anchor's name.
Later, the other party sent the live broadcast room number of another platform, saying that the supervision above was relatively small, and that they could speak freely and provide more welfare information.
"You provide your mobile phone and Douyin account, I produce movies, you distribute them, we only cooperate and do not receive money." In the live broadcast room of the anchor named "Nizi", the anchor held a sign with the above words written on it. Without speaking, an assistant typed on the public screen: "Join a fan group to get information." The reporter joined a fan group with more than 300 people. The administrator sent a message saying that he wanted to add him as a friend, but he could not say it publicly in the group.
After the reporter added him as a friend, the other party sent him a video. The general content was that a young man had not been successful in starting a business recently and had experienced various unlucky things. When he was complaining about his experience to his mother, before he could finish talking, the mother told him about his recent experience. All the things were told, and they were exactly the same. In the end, he said that he had asked the master to calculate it in the "XX Book", and asked the young man to search for the book.
"Set it to music and send it five times in a row. After sending screenshots, I will give you 10 yuan each time." The other party said.
But when the reporter paid him as required and asked him to settle his salary the next day, he "lost contact" with him.
The reporter found that similar stories-making behaviors also exist in various scenarios, such as online loan platforms, mobile game platforms, etc., and these promotion accounts or group chats are basically banned within a day or two due to violations.
"Brothers, if I speak directly, I am afraid that the live broadcast will be blocked. Let me use an analogy, I am a person who has enough to eat, and now I have opened a restaurant, but there are too many people and I can't handle it, so I want to help my brothers Let's give it a try, so that everyone can have enough to eat. It's better for a famous teacher to give you a thumbs up to make progress. Do you think this is true? A small circle, a niche method, the door is a bit biased, and it may not be too white. When our audience exceeds 300 people Just go off the air. Please follow and join the fan group and pay attention to the news." As soon as 300 people arrived, the anchor immediately went off the air and posted a picture with numbers and letters in the group, "Brothers, we just went off the air. Look at this picture, use the thing you usually chat with to add that he knows, and then see the actual operation, we smart people all understand it."
After adding it, the reporter found that this was a corporate account.
"You can make money by operating on the platform every day. The operation is simple and convenient. You only need to prepare a principal of tens or hundreds of yuan. On average, you can earn at least 400 yuan to 800 yuan a day. If you can accept it, I will take you to try it out for a few periods." , the other party sent an App download link, and after downloading it, the reporter found that it contained various gambling games, real-person chess and cards, etc.
The other party said that you can get 5% rebate when you recharge with him. The gameplay is simple and you can make sure you make money without losing money.
When the reporter was browsing the content in the App, the special anti-telecom network fraud number 96110 called the reporter, reminding him that he might encounter bill fraud and not to transfer money to strangers at will.
"I am in my third year, the Chinese New Year is coming soon, and the dignity of an adult" "If I want to eat a few fish/I want to eat a few bowls of rice, put the numbers and city on the public screen"... The reporter observed that these live broadcast rooms are also tempting. Go to the gambling platform, and many of them use the same speech templates as the gambling software they were sent, as well as the corporate accounts and related certification information used to contact people.
Regarding this phenomenon, how should platforms strengthen supervision?
Relevant staff of a short video live broadcast platform bluntly said that it is difficult to effectively supervise this situation because these behaviors are relatively secretive and difficult to detect using algorithms, and manual review has a lag. These anchors themselves also know that every time they live broadcast It won't be long.
Among the hundreds of such live broadcasts that reporters watched, only one lasted longer than an hour, and the rest were mostly between 10 and 30 minutes.
The more than 50 anchors that reporters follow all have small accounts, and some even change their accounts every time they broadcast.
Ma Lihong, a senior partner at Beijing Deheheng Law Firm, pointed out that there are many difficulties in the governance of similar live broadcasting behaviors.
The entry threshold for the live broadcast industry is low, and it is impossible to eliminate, screen, and reduce the possibility of live broadcast chaos from the source.
In addition, the current live broadcasting users are huge and constantly innovate content forms. The "Riddler" live broadcast content is obscure, the live broadcast time is short, the live broadcast information data is large, there are many subjects, and the randomness is strong, which leads to the manpower and material resources of the market supervision department and the platform. It is difficult for technical means to cover all the data during the live broadcast.
It is difficult to find illegal clues and obtain evidence during the supervision of platforms or relevant departments. Generally, corresponding clues come from public opinion reports or user reports, but there is a lag in corresponding reports and reports.
"And it is difficult to characterize violations of laws and regulations. For illegal and criminal activities such as loan fraud, fraud, selling fake goods, and introducing prostitution, the platform cannot directly define it. The relevant behaviors should be determined based on the actual situation, and the platform cannot identify it through simple technical means. At the same time, it assumes responsibility It is difficult to determine the subject. Due to the existence of account leasing, in practice, it cannot be simply considered that the owner of the live broadcast account must be the bearer of responsibility. Whether it is the host, MCN organization or supplier, it should still be combined with the relationship between the parties. Specific issues such as signed contracts and actual behavioral performance should be analyzed in detail," Ma Lihong said.
In response to the chaotic live broadcast of "The Riddler", Ma Lihong believes that governance can be strengthened from the perspectives of early, mid-term and daily supervision:
The platform can sign contracts with relevant live broadcast companies and anchors, making it clear that those who violate relevant laws and online platform rules shall bear liability for breach of contract.
In accordance with the "Code of Conduct for Online Anchors" and other regulations, the platform strengthens daily management and standardized guidance to improve the quality of live broadcasts.
The platform can strengthen online live broadcast account registration management and account classification management, and adopt different supervision methods and supervision intensity for different accounts and live broadcast content.
Major online live broadcast platforms have also formulated corresponding platform norms and codes of conduct for online anchors' live broadcast activities, and have strict requirements for the behavior of online anchors at the platform management level.
Establish a data monitoring platform to collect, integrate and analyze massive live broadcast data in real time.
Deeply dig into multi-dimensional information such as live broadcast content, consumer feedback, anchor behavior, etc., conduct intelligent analysis of the corresponding information, promptly discover potential risks and problems, and fix and collect relevant clues.
It is also necessary to further clarify platform rules, identify violations, and increase penalties, including banning accounts.
Based on the requirements of laws and regulations, formulate internal compliance standards and codes of conduct within the enterprise.
These specifications can cover live broadcast content, speech specifications, advertising standards, privacy policies, etc., to ensure consistency with regulatory requirements.
Strictly comply with the regulations to ensure that every aspect of the live broadcast is legal and compliant.
Hire professional compliance consultants to provide the platform with personalized compliance legal advice, and conduct strict legal review of all aspects of the live broadcast to ensure the legal compliance of live broadcast content and activities.
Strengthen publicity and guidance and mobilize broad social participation. Although the scope of supervision and human and material resources of the platform or relevant regulatory authorities are limited, it can mobilize the majority of netizens to participate, educate and guide the majority of netizens to consciously boycott illegal and harmful content online broadcasts, and promote the joint construction of the whole society Co-governance.