According to a report by China Youth Daily on February 19, before the winter vacation of 2024, students majoring in e-commerce (targeted training for a company) at Beijing Vocational College of Electronic Science and Technology ushered in a live practical training class. At the end of the 45-minute practical training class, the student live broadcast team won the first battle and closed 8 orders.
In recent years, the live broadcast e-commerce industry has prospered and developed, bringing a new atmosphere of economic development and creating new employment opportunities for the market. According to statistics, in the first half of last year, the cumulative live broadcast sales of e-commerce platforms reached 1.27 trillion yuan, the cumulative number of live broadcasts exceeded 110 million, the number of live broadcast products exceeded 70 million, and the number of active anchors exceeded 2.7 million.
At the same time, the talent gap in the live broadcast industry is growing. Among them, employees are in a state of "barbaric growth", which is one of the reasons for frequent chaos in the industry. From a well-known anchor's inappropriate remarks about price during a live broadcast, which caused "public outrage" among consumers, to the topic of "college students live broadcasting in their dormitories", which triggered heated public discussions. Related chaos not only affects the healthy development of the industry, but also damages the rights and interests of consumers and even the Internet. world order.
In such a realistic context, the establishment of live broadcast e-commerce majors in higher vocational colleges is expected to solve the problem of the shortage of professional talents in the field of live broadcast e-commerce. At present, nearly 300 higher vocational colleges across the country have opened online marketing and live broadcast e-commerce majors, and nearly 61 higher vocational colleges have opened online live broadcast and operation majors. The live broadcast e-commerce industry is like a garden, which needs blossoming branches and leaves, and it also needs an evergreen foundation all year round. The future of this industry should be a moving picture of hundreds of flowers blooming, rather than a feast of disorderly competition. Accordingly, live broadcast e-commerce talents cannot rely on "barbaric growth" but must rely on professional training. They should not only be performers with superb sales skills, but also practitioners who know how to respect the rules and cherish their credibility.
Facing the challenges, opportunities and prospects of the industry, higher vocational colleges need to take responsibility and actively regulate and guide the development of live broadcast e-commerce talents. First of all, a complete curriculum system should be established, and courses such as e-commerce operations, business data analysis, supply chain management, and new media marketing should be introduced to combine theoretical knowledge with practical skills to provide students with comprehensive training. Secondly, it is necessary to strengthen school-enterprise cooperation, understand the latest development trends and talent needs of the industry, and provide students with abundant internship opportunities so that they can train themselves in actual combat. Furthermore, professional ethics education should be strengthened to guide students in this major to establish correct values and professional outlook, and cultivate professional qualities such as integrity and responsibility that are more important than the skills themselves. This is related to whether live broadcast e-commerce talents can stand out in the fierce competition and effectively Contribute to the development of the industry.
We look forward to more professional live-streaming e-commerce talents working diligently and achieving success in this land full of vitality and vitality, and promoting the healthy and orderly development of the live-streaming e-commerce industry. All sectors of society should also work together to provide better soil and environment for the development of new business formats, so that the garden of live streaming e-commerce can bloom with beautiful and lasting brilliance.
Song Bo
(Worker Daily)