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February is that month of transition as
rare as it is surprising.
It marks the beginning of a new cycle: the
summer season
that will clearly appear in its commercial aspect in the coming weeks. The 'march issues' coincide with
the real change in the shop windows,
the updates of the new collections, the spring fashion specials in the magazines and the avalanche of tips on
social networks
from content creators who will tell us what clothes to wear and in what way, if we want to follow the current of
passing trends.
Anticipating what is to come, it is now that we begin to incorporate into our daily lives
the aesthetics
that the
big brands
have presented during the last fashion weeks. Styles that have already been worn by the most influential figures in the industry on the main
red carpets
of international
musical
and film events.
LAUNCHMETRICS SPOTLIGHT
Solid values and passing trends
What does fashion have in store for us in 2024?
This question allows for multiple answers. Beyond the styles that unite designers' collections and set the standard in the industry, there are other sources such as reports from trend prediction agencies such as
WGSN or Nelly Rodi,
and even
Pinterest,
the digital board par excellence that unites professionals and amateurs. These platforms use search and consumer analytics tools to measure what is
resonating most with consumers.
These data also prepare us to welcome a new season with
deep-rooted concepts
that are being consolidated in the sector as solid values that are no longer questioned. For example: timelessness, diversity,
circularity,
gender equality or
body positive.
The industry is adopting these values as part of the new times. We must not forget that
fashion is a reflection of society.
In addition, there are styles that coexist during some seasons because they connect very well with the daily lives of consumers and respond to the demand of a specific social context. For example, the
athleisure trend
has never disappeared, since in the post-pandemic era there continues to be a demand for
comfortable, relaxed and functional clothing
that transcends the gym environment.
On the other hand, there are other trends that arise linked
to social or cultural phenomena
and that cause an unexpected stir. They are passing styles that shake established norms with their powerful devastating effect. Although it is already known,
a trend is like an earthquake:
it arrives with enormous force, sometimes unexpectedly, and then disappears with the same intensity.
An example of this is the
Barbicore
and
Mermaidcore phenomena,
related to two film releases that changed the perception of two icons that have left their mark on several generations of women. Or the current
Coquette aesthetic,
which is triumphing among TikTokers because they rediscover the artificiality of the 80s through looks overloaded in
pastel tones.
This trend explores the sweet, elegant and feminine side, taking as a reference Queen
Marie Antoinette
or, rather, the cult version that Sofia Coppola instilled in the imagination of young people in her 2006 film.
LAUNCHMETRICS SPOTLIGHT
Rescuing clothes from the closet with a renewed twist
This 2024, faced with a discouraging disparity, and an uncertain economic and political context, designers have opted for
safe values in the spring/summer collections.
In general terms,
the minimalism of the 90s triumphs,
present in proposals with basic lines; the
sculptural garments
that emphasize the form;
relaxed silhouettes
that
prioritize comfort and freedom of movement;
retro nostalgia
with
garments rescued from the 70s; the 'no pants' trend, and a palette of neutral tones, where
black and white
emerge as absolute protagonists, eclipsing the bright tones that usually dominate in summer collections. With the exception
of the vibrant red.
At Yo Dona we have encapsulated
10 key trends seen on the catwalks
that are present in the new spring/summer collections. They are
easy-to-wear
pieces
that are probably already part of a capsule wardrobe, but now they take on a new dimension by
changing the style codes and combination rules.
Let the game begin!
LAUNCHMETRICS SPOTLIGHT
Tailoring takes off the belt or how the suit is reinvented
The
sartorial style
seems to have found the formula to convince through comfort. As? Through more relaxed silhouettes,
slightly oversized garments,
unstructured patterns that nod
to the 90s aesthetic
and light, soft-to-the-touch fabrics. This new interpretation of the suit allows freedom of movement and offers limitless combinatorial capacity, being able to adapt the same garments to other urban looks.
The pinstripe
and neutral tones
are also recovered from the last decade of the 20th century .
Yes, black and white, beige and gray in spring. Why not? This is what
Victoria Beckham, Bottega Veneta
and
Chanel say.
LAUNCHMETRICS SPOTLIGHT
The jeans, now low and wide
We know, the
jeans thing
is really crazy. Between the rise of
pirate pants
- which we hope is just that, something temporary -, the return of
skinny jeans
that embrace feminine curves and
mom jeans
, coexisting inside the closet it becomes impossible to follow what is in or out, with so much free will. If you like to follow
the capricious denim fever,
you should know that the jeans that set the tone in 2024
are wide and hip-rise.
This is supported by renowned brands such as
Gucci,
Dior
or
Valentino.
If you don't see it clearly, don't worry. Have on hand
that straight-cut
, mid-waist model that has saved you so many times in your casual and chic outfits.
GETTY IMAGES
Polo, from sassy to classy
If you like the classics, you're in luck. This spring-summer one of the garments that best defines
the preppy aesthetic
and that you surely wore in your school uniform
is rescued : the polo shirt.
The new interpretations are based on the sporty designs of
Ralph Lauren and Tommy Hilfiger,
which caused a sensation in the 2000s, but with certain licenses. Thus, polo shirts in 2024 return with
more colorful collars
than ever, exhibiting V-necklines and wider silhouettes than their predecessors. But don't worry, one thing remains unchanged:
the classic striped print.
Word of
Miu Miu, Gucci, Dries Van Noten
or
DSquared2.
LAUNCHMETRICS SPOTLIGHT
Everything crocheted and artisanal spirit
Crochet
is
no longer limited only to summer collections. More and more brands have decided
to de-seasonalize crochet,
betting on a series of garments that could be perfectly
valid both in spring and autumn.
Tops, openwork sweaters, jackets that emulate fishermen's nets... they are very appealing in this limbo we call half-time, thanks to
the overlaps
they create when playing with different layers. Until now encapsulated within a nostalgic style, crochet garments captivate the catwalk with other more contemporary formulas.
Less boho and more chic
dictate the latest trends.
LAUNCHMETRICS SPOTLIGHT
Oversized pants, to infinity and beyond
This season,
pants
- with the exception of jeans, which navigate in another orbit - do not accept half measures. Rescue from your closet that sober model that we could call 'it looks good with everything',
a timeless design with a high waist and straight
or slightly flared legs, which shapes your abdomen and visually lengthens your silhouette to show off endless legs. A design that is as elegant as it is versatile, which you can intuitively combine with a structured shirt or with a thin, slightly oversized sweater. Trust the proposals of
Loewe,
Saint Laurent, Alaïa, Hermès
or
Louis Vuitton
to define the silhouette of the season.
LAUNCHMETRICS SPOTLIGHT
No pants, as minis as a panty-short...
At the literal other end of the pants universe are the officially called
hot pants,
although the
panty-short
concept would well deserve a separate article, and no, it has
nothing to do with lingerie.
Shorts,
as concise as they are almost non-existent,
caused a sensation in 2023 and if you surrendered to their charm then, combining them with an
oversized blazer,
this spring you can rescue them from the closet again because
they are still on the podium of trends.
In fact, fashion brands such as
Prada, Gucci, Nina Ricci, Chanel
and
Dolce & Gabbana
continue to rely on them with designs that
cut even more centimeters of fabric.
'Roughly', the hot pants or non-pants that are triumphing now are
the minimalist nineties-inspired models
and those with a retro feel, rescued from
the 60s and 70s
with models like
Twiggy and Jane Birkin as references.
LAUNCHMETRICS SPOTLIGHT
The second youth of the white shirt
Who doesn't have a
classic-cut
white shirt
in their closet? Now more than ever, don't lose sight of her. This garment is
a true survivor
of the seasons thanks to its functionality, versatility and elegance that it provides with virtually no effort. However, if we talk about trends, there are
certain rules of the game that change.
This spring its more casual version arrives in rejuvenated designs. Now it is worn
with a few buttons fastened,
giving prominence to the neckline or navel, or even unbuttoned directly for a more relaxed look.
Collars and cuffs
also gain prominence in this new interpretation of the white shirt.
LAUNCHMETRICS SPOTLIGHT
Transparencies, is it seen or not seen?
Transparencies refuse to abandon us and settle in the closet indefinitely, beyond
the passing whims of the market.
What they do change are the style codes, exploring new combinations.
Tulle and organza
garments ,
the favorite fabrics for playing "I spy" with our skin, are mixed with
structured jackets, asymmetric skirts or baggy pants,
creating an interesting exercise in
contrasts.
Other brands choose to wrap the garments with layers of muslin or thin veils, creating ethereal silhouettes. Lingerie
outfits
,
inspired by the sensuality of the boudoir, persist through floral lace dresses in white or black, which create an irresistible tattoo effect.
LAUNCHMETRICS SPOTLIGHT
Sneakers yes, in full color
If we talk about sneakers, there is
a colorful universe
waiting for you beyond the intergenerational
Converse,
the success of the Veja, the
Gazelle or Samba models from Adidas,
or the retro-inspired ones like the
Mexico 66 from Onitsuka Tiger. This spring,
full-color
models
prevail, combining with all types of outfits, from the most sober ones in neutral tones to the most risky ones.
Hoff
's new designs
or Munich's futuristic style proposals, including its vegan Duoo line, among others, consolidate a trend: comfortable footwear follows its own path and does not need to combine with anything in particular.
Blunbow Velvet Bow
Tie the bow coquette style
From the Barbicore
style
that swept in 2023 and the current
coquette aesthetic,
two trends that hyper-feminize women, giving them a romantic
and somewhat girlish
image ,
bows and bows survive in spring.
This feminine detail subtly decorates garments such as
blouses or pants
or becomes an accessory that adorns the hair, adding a touch of style to a braid or a low ponytail. Although the catwalks and red carpets insist on showing us XXL designs, the street dictates another way of wearing them: the bows are displayed in more discreet versions, with one fabric in particular triumphing:
velvet.