■ Editorial
Allowing the proliferation of "black cars" will not only deceive tourists, but also tarnish the image of the local tourism market.
On the last day of the Spring Festival holiday, swimmer Fu Yuanhui's Weibo post asking for help "adding money along the way" brought Changbai Mountain's "black car rip off customers" into the public eye. Relevant local departments handled the matter promptly, and the driver involved was fined a maximum of 30,000 yuan.
But the quick resolution of the matter did not calm public opinion. According to media reports, many tourists said that they had the same experience of being "slaughtered", but they have not received a response from the relevant departments for a long time. The processing process was not smooth, and more tourists were limited by evidence collection and other reasons, and in the end they could only " Suffering from boredom."
On February 19, the Jilin Provincial Culture and Tourism Information Center WeChat public account "Youyou Jilin" announced that the Transportation Bureau of the Changbai Mountain Management Committee issued the "Changbai Mountain Notice on Strictly Cracking Down on the Illegal Operation of "Black Cars"", indicating that in the next month , will further crack down on the illegal operation of "black cars"; if the illegal operation of "black cars" is verified to be true, they will be severely punished in accordance with the law and will not be tolerated.
It can be said that the blackmail incident of Fu Yuanhui's chartered car has revealed the chaos of "black cars" in Changbai Mountain. The fact that many tourists complained about "black cars" also shows that the local "black cars" have a long history. In fact, allowing the proliferation of "black cars" not only deceives tourists, but also tarnishes the image of the local tourism market. This also prompted Changbai Mountain to take more proactive measures to completely solve the local "black car" problem through centralized rectification and other thunderous means.
Whether it is the timely handling of tourist complaints or the centralized crackdown on illegal activities, these are necessary measures to protect the legitimate rights and interests of tourists and maintain the image of local tourism. Especially under the background of the "out of the circle" of Northeast ice and snow tourism last year, "black cars" frequently appeared in the Changbai Mountain area, which is not commensurate with the national 5A tourist attractions.
Tourists taking "black cars" to travel are mostly a last resort choice, which often means increased travel risks. As a public figure, Fu Yuanhui will be threatened with blackmail, but how can the legitimate rights and interests of ordinary tourists without "prehistoric power" be equally protected?
For the healthy development of the tourism industry in a place, transportation guarantee is an important part that cannot be ignored. According to media reports, Erdaobaihe Town near Changbai Mountain is small, has few buses, and has no online car-hailing platform. Most people in the town still call to book taxis. As soon as the peak season comes, we face problems such as insufficient transportation capacity, and many social vehicles start to do part-time charter business.
During the Spring Festival holiday that just ended, the tourism market in Changbai Mountain was booming, which also proves this point. According to calculations by the data center of the Ministry of Culture and Tourism, during the 2024 Spring Festival holiday, the Changbai Mountain Protection and Development Zone received 328,300 domestic tourists and achieved domestic tourism revenue of 953 million yuan. Among them, Changbai Mountain Scenic Area, a 5A-level scenic spot, has received a total of 76,100 tourists, a year-on-year increase of 127.84% on a comparable basis.
It can also be seen that in the off-season, the capacity configuration of buses and taxis can still cope with it. However, in the peak season, when a large number of tourists travel together, the contradiction between supply and demand, such as insufficient public transportation and the inability to keep up with taxi capacity, will become prominent. In the absence of regular tourist service vehicles, "black cars" will run ahead.
This not only requires a comprehensive rectification of the local area so that "black cars" can no longer run rampant, but also requires local governments to form normalized and standardized management to provide tourists with more formal services and sufficient alternatives to satisfy them. travel needs.
In addition, the management of tourism chaos cannot rely solely on individual rights protection or even celebrity rights protection. What is really needed is a governance system with scientific division of labor and efficient cooperation among various departments. Similarly, establishing a standardized and transparent tourism market cannot only be achieved by the cultural and tourism departments focusing on rectification and vigorously shouting. It depends on all departments to strengthen coordination and cooperation, do their best to do a good job in relevant guarantee work, and improve the quality of hotels, including transportation. , catering, scenic spot experience and other comprehensive tourism reception capabilities.
Previously, from "entering Zi for a barbecue" to "exiting the circle in Erbin", its popularity was indeed due to the word-of-mouth effect of the Internet, so much so that cultural and tourism departments in various places have started online listening modes. But one thing that cannot be ignored is that the prerequisite for cultural tourism marketing and even "out of the circle" in tourist areas is that the local area already has a good tourism environment. In other words, when "wealth and wealth" comes, the key is whether the local area can catch it.
Of course, cracking down on the illegal operations of “black cars” is a long-term and ongoing task at any time. On the premise of reasonable assessment, the local government may wish to introduce market forces to make up for transportation shortcomings from the supply side, while also leaving no room for "black cars" to survive. This is not only a necessary move to ensure that every tourist can travel with peace of mind, but also the local significance of shaping a new image of Changbai Mountain ice and snow tourism. (Beijing News)