China News Service, Beijing, February 19 (Tong Xiaoyu, Shan Peng, Tang Qian, Feng Zhijun) During this year’s Spring Festival holiday, cultural and museum tourism is heating up again. Museums and A-level tourist attractions in some provinces, autonomous regions and municipalities have welcomed a large number of tourists. The number of tourists received in Jiuzhaigou Valley in Sichuan and Dunhuang in Gansu has reached a new high. People from all over the world enjoy colorful cultural holidays.
The reporter learned from the Zhejiang Provincial Cultural Relics Bureau that during the eight days of the Spring Festival, the number of visitors to the registered museums in Zhejiang Province exceeded 3.5 million. During the Spring Festival, the Zhejiang State-owned Museum launched more than 160 exhibitions, more than 500 experience activities such as intangible cultural heritage handicraft experiences and the Chenlong New Year Market, attracting people to check in.
The Zhejiang Provincial Museum’s exhibitions such as “Awesome Spectacular—Special Exhibition of Treasures from the Top 100 Museums in the Province (Second Period)” and “Elegance of the Song Dynasty—Zhijiang Song New Year” were popular with the audience. The woodblock New Year picture printing experience, A series of activities such as the "Zhejiang Museum Treasure Hunt" study and study program brought a strong flavor of the New Year to the public. The museum received 194,800 visitors during the Spring Festival, nearly 70% of whom were tourists from outside the province. The number of tourists has tripled compared with 2022. Ningbo Tianyige Museum, which focuses on the library and features book collection culture, had an influx of 91,000 people during the Spring Festival.
Cultural and creative products from museums also open up new ideas for many tourists to choose New Year goods. In the Deoksugung Palace Museum of the Southern Song Dynasty, a Ruyilong handbag with a hairpin on its head has become a "favorite" among young people, and the "Fish Leaping into Dragon" stationery gift box has been "swept away" by visiting parents; in Liang At the Zhu Museum, the Liangzhu Cultural and Creative Year of the Dragon zodiac gift box features dragon head pattern lacquer beads and perfume and aromatherapy with the scent of Liangzhu plants, attracting a large number of young tourists.
According to the cultural tourism market data of the Spring Festival holiday disclosed by the Sichuan Provincial Department of Culture and Tourism on the 18th, the 833 A-level tourist attractions included in the statistics of the province received a total of 44.8814 million tourists during the holiday and achieved ticket revenue of 495 million yuan (RMB, the same below). ), a year-on-year increase of 27.94% and 37.24% respectively.
During the Spring Festival holiday, the province's 17 5A tourist attractions received a total of 4.5782 million tourists and achieved ticket revenue of 136 million yuan, a year-on-year increase of 60.84% and 71.94% respectively. Tickets for popular scenic spots such as the Leshan Giant Buddha, Mount Emei, and the Chengdu Research Base of Giant Panda Breeding have been sold out for many days in a row. Jiuzhaigou, Huanglong, Dagu Glacier and other scenic spots received a record number of tourists in a single day during the Spring Festival.
Night-time businesses have also become a new hot spot for consumption in Sichuan’s New Year holiday cultural tourism market, with the “night economy” such as night tours, night performances, night dining, night shopping, and night exhibitions picking up steam. Chengdu has held events such as the Wuhou Temple Temple Fair, the first Lantern Festival of Dong'an Lake International Tourism Resort, and the 53rd Chengdu International Panda Lantern Festival; the Zigong Chinese Lantern World has innovatively launched more than a thousand lantern groups including the "Intangible Cultural Heritage Chinese Dragon". It received 458,000 tourists and stimulated comprehensive tourism consumption of 482 million yuan.
The opening of the Qingbaijiangdong to Zhenjiangguan section of the Sichuan-Qinghai Railway has also boosted the number of tourists on the Jiuhuang Line in Aba Prefecture. Tourists go to western Sichuan to enjoy the beautiful winter scenery such as waterfalls, blue ice, colorful pools, snow peaks, and green seas. The number of tourists in the scenic spot has increased. Tourism consumption has reached a record high; Garze Prefecture has launched a "glacier hot spring tour" relying on the Hailuogou and Mugecuo scenic spots; Liangshan Prefecture and Panzhihua City have attracted a large number of tourists with their sunshine resources.
The number of tourists in Dunhuang, Gansu Province, a famous Silk Road city, has also reached a record high. Single-day tickets for Dunhuang Mogao Grottoes have been sold out for many days. According to statistics from the Dunhuang Municipal Culture and Tourism Department on the 18th, during this year’s Spring Festival holiday, the city received a total of 450,400 tourists, an increase of 92.85% compared to 2023. In addition to the Mogao Grottoes, which are "hard to get a ticket", Dunhuang Mingsha Mountain Crescent Spring Scenic Area, Yumenguan Ruins, and Yadan National Geopark, which are open to tourists for free, receive more than 10,000 tourists a day, also hitting a record high.
During the Spring Festival, tourists watch traditional social fires on the streets of Dunhuang during the day and experience the folk customs of the New Year. At night, they watch the world's first cave-style immersive experience drama "Happy Dunhuang", experience the bustling business travel on the Silk Road, and encounter the characters on the Dunhuang murals. Thousands of characters. In the Shazhou Night Market, where Dunhuang nightlife gathers, there is also the fireworks that are unique to Dunhuang.
Many tourists also make a special trip to Dunhuang Bookstore to check in, looking for a rich cultural flavor in the quiet fragrance of books. Dunhuang study tours, which have become increasingly popular in recent years, are also a new hot item in "spring outings" to Dunhuang. To this end, Dunhuang City has launched preferential policies for cultural study, cultivated and developed 5 high-quality study routes, built 16 study bases, and developed more than 30 sets of high-quality study courses, allowing tourists and students to fully experience the infinite charm of Dunhuang culture through education and entertainment. (over)