China News Service, Nanning, February 19th (Lin Yanhua, Shenbei, Su Liangliang, Chen Qingshan) Guangxi Mobile released the "Year of the Dragon Spring Festival Big Data Report" on the 18th, ranging from population mobility, transportation, travel and entertainment to New Year's Eve reunions, folk activities, Internet surfing, etc. Multiple sets of big data provide in-depth observations and descriptions of the various life styles and festive atmosphere during the Spring Festival in Guangxi, and use detailed big data to restore the "Guiwei" Spring Festival.
Ranking of destinations for people returning home in Guangxi during the Spring Festival. Photo courtesy Shen Bei
During the Spring Festival, Guangxi sees a peak in passenger flow. According to statistics, Guangxi's incoming passenger flow increased by 7% year-on-year, and its outgoing passenger flow increased by 18% year-on-year, with a net increase of more than 10 million passengers. Among them, the number of people returning to Guangxi accounted for 25%, and men became the main force returning home, accounting for 58%. The "post-80s" and "post-90s" groups have become the mainstream of returning home, accounting for more than 50%. In terms of transportation, short-distance travel is very popular, with trips between 200 and 500 kilometers accounting for 48%, and cars have become the preferred mode of travel.
In terms of tourism, tourists from neighboring provinces such as Guangzhou, Guizhou, and Yunnan are more fond of Guangxi’s mountains and rivers. Among them, Guilin, Nanning and Hechi have become the top three in terms of tourist reception, with Nanning increasing by 23% year-on-year in 2023. Citizens in Nanning, Yulin, and Guilin especially like to travel out of the province, among which male tourists dominate, accounting for 59%, mainly concentrated in the "post-80s" and "post-90s" age groups.
Ranking of sources of tourists to Guangxi during the Spring Festival. Photo courtesy Shen Bei
Reunion is the eternal theme of the Spring Festival. According to data, in Guangxi, delicacies such as boiled shrimp, taro meat, and rice dumplings have become popular choices at the reunion dinner table, which together create unique memories for Guangxi people on the New Year table. On New Year's Eve, people are full of enthusiasm, celebrating the end of the year and welcoming the New Year, especially those born in the 1980s. During the Spring Festival, various cities in Guangxi held various folk cultural activities such as dragon and lion dances, pole dancing, and Spring Ox festivals. The peak passenger flow exceeded 4.5 million people, adding a strong flavor to the New Year. In addition, folk activities such as Binyang Paolong Festival and Sanjiang Chengyang Bazhai Spring Festival "Village Evening" also attract a large number of tourists.
The picture shows the keyword search volume ranking of Guangxi New Year’s Eve dinner. Photo courtesy Shen Bei
In terms of consumption, Guangxi’s consumption totaled more than 70 million times during the Spring Festival, among which consumer groups mainly those born in the 1980s and 1970s were particularly active. Nanning New Chaoyang Commercial Plaza ranks first in terms of passenger flow and has become a popular business district.
On the Internet, topics with Guangxi characteristics such as "Kiln Chicken Kiln Sweet Potato", "Guangxi Fireworks", "Binyang Cannon Dragon Festival" have become hot searches. Popular movies such as "Hot" and "Ride 2" have become the first choice for family and friends to watch movies together. In terms of APP usage, video, shopping and music APP access rates rank among the top three. In addition, taxi-hailing, online office and other services have also become an important part of holiday life.
It is understood that during the Spring Festival, in order to ensure the safe and stable operation of the communication network and meet the people's Spring Festival communication needs, Guangxi Mobile has launched a focus on six major scenarios including major scenic spots, transportation hubs, rural hot spots, highways, high-speed rails, and commercial centers in the region. Network monitoring and optimization, carried out about 20,000 network health checks and more than 800 network tests, expanded the carrier frequency by more than 10,000, dispatched more than 10,000 network support personnel, focused on monitoring more than 2,000 network dedicated lines, and made every effort to prepare for the Spring Festival Communication guarantee work, protecting the happy gathering moments of thousands of families. (over)