China News Service, Beijing, February 17 (Reporter Xu Jing) The 17th is the last day of the Spring Festival holiday in the Year of the Dragon. Data released by the Beijing Park Management Center on the same day showed that during the Spring Festival holiday (from the first to the eighth day of the first lunar month), Beijing's 11 municipal parks received a total of 4.0456 million tourists, a year-on-year increase of 141.32%. More than 7 million viewers experienced the culture and festival atmosphere of the historic park online through the park's live broadcasts.
During the Spring Festival holiday, tourists and citizens went to Beijing municipal parks to play. Photo courtesy of Beijing Park Management Center
On February 17, Beijing's 11 municipal parks received a total of 395,000 tourists, a year-on-year increase of 58.76%. During the Spring Festival holiday, the Beijing Park Management Center has set up 11 passenger flow management and control headquarters and 56 sub-headquarters in municipal parks to fully implement the "source control, on-site guidance, and remote diversion" working mechanism, and real-time dispatch of command areas and easy traffic flow. In order to control the flow of tourists in the gathering area, coordinate various departments and branches to ensure safety, initiate one-way lines and other passenger flow diversion measures in advance, accurately predict and divert passenger flow, and ensure orderliness.
During the Spring Festival holiday, tourists and citizens went to Beijing municipal parks to play. Photo courtesy of Beijing Park Management Center
In order to best meet the needs of tourists, the center provides precise service guarantees from the source. Major parks in Beijing insist on distributing tickets by time period every day, strengthen dynamic monitoring and adjustment, and implement peak-shifting measures to ensure safer, more orderly and more efficient park visits. There is temperature. During the peak tourist season, major parks make full use of big data platforms to scientifically analyze holiday tourism patterns, promptly fill the ticket pool with unused tickets such as refunds and no-show tickets, and improve the utilization rate of park tourism resources.
In order to enrich tourists' holiday park experience, the Beijing Park Management Center specially created the IP image "Longlong" for the Year of the Dragon zodiac. More than 20 series of cultural and creative products are selling well in municipal parks and are loved by citizens and tourists. Activities such as sending "blessings" in the Year of the Dragon, cultural performances, popular science experiences, enjoying ice and snow, and red memories are widely carried out in municipal parks. Beihai Park sends "blessings" with calligraphy, Xiangshan Park climbs to send "blessings", and Zizhuyuan Park draws "blessings" ” card, the “Intangible Cultural Heritage Gathering to Celebrate the New Year” special Spring Festival garden party in the Temple of Heaven Park, the Beijing Zoo’s “Thousands of Animals Searching for Dragons” themed zodiac cultural exhibition and other activities allow visitors to experience the strong traditional New Year flavor; the Summer Palace’s first The 13th Plum Blossom and Wintersweet Spring Flower Show and the 2nd Orchid Show of the National Botanical Garden have become good places for people to enjoy flowers during the Spring Festival.
During the Spring Festival holiday, tourists and citizens went to Beijing municipal parks to play. Photo courtesy of Beijing Park Management Center
It is understood that Taoranting, Zizhuyuan, and Yuyuantan Park ski resorts will be officially closed on February 19 (the tenth day of the first lunar month). Some activities, such as the "Dragon in the Golden Age" traditional flower boutique exhibition in Zhongshan Park, the "Futian Flower Rain" Spring Festival flower arrangement exhibition in Beihai Park, the "Ruilong Spring Festival Flower Painting Beautiful" Spring Festival flower exhibition in Xiangshan Park, and the New Year Cultural and Creative Market in Jingshan Park will continue until the Lantern Festival. Festival. (over)