China News Service, Fuzhou, February 17 (Ye Qiuyun) A reporter learned from the Fujian Provincial Department of Culture and Tourism on the 17th that Fujian Province received 32.5747 million tourists during the Spring Festival holiday and achieved tourism revenue of 27.718 billion yuan. The cultural tourism market is booming and the holiday economy is A burst of energy.
On a comparable basis, the above two data increased by 36.5% and 77.6% respectively compared with the same period in 2023, and increased by 34.8% and 82.7% respectively compared with the same period in 2019. During this year’s Spring Festival holiday, the total number of tourists and total tourism revenue in Fujian Province hit a record high.
Fangshan Village, Sanjiangkou Town, Putian, Fujian, held thousands of ladles and plates to celebrate the Lantern Festival, Quanzhou restarted the Quanzhou folk street parade after 20 years, and Longyan Liancheng Hakkas "pulled dragons" to celebrate the New Year... There are rich and colorful folk activities to welcome the Spring Festival.
On February 16, in Fuzhou, Fujian, tourists wore the "Hairpin Wai" headdress worn by women from Xianpu, Fujian, to travel and take photos. Photo by China News Service reporter Lu Ming
Major scenic spots in Fujian have made great efforts to attract tourists with folklore dramas and intangible cultural heritage performances. Fuzhou's Three Lanes and Seven Alleys staged the "Dragon Walking Lane·Folklore Drama", with lions awakening to clear the way and dragons ascending ancient houses, displaying the traditional New Year folk customs of Fujian. The number of people in the three lanes and seven alleys during the first seven days of the holiday exceeded 1 million, an increase from the same period last year. 30.8%.
The 2024 Cross-Strait Spring Festival Fireworks Show will be held in Xiamen and Kinmen. The water curtain movie in Putian Shouxi Park and the intangible cultural heritage "iron flower" performance attract many tourists... "Night tours" and "night performances" across Fujian Province Diversified nighttime consumption scenarios such as "night exhibitions", "night shows" and "night entertainment" further illuminate the holiday "nightlife" of citizens and tourists, and special night tours are widely favored by tourists.
The cultural tourism craze sweeping China has also spread to Fujian. International friends living in Fujian have recommended local food, beautiful scenery, history and culture, etc. Katya, a "foreign daughter-in-law" from Ukraine, promoted Putian Xinghua Prefecture Historical and Cultural District and Putian Lantern Festival folk activities through short videos online. She said that Putian is very beautiful, bustling with people, and has a lot of delicious food. Everyone is welcome to come to Putian to enjoy the lanterns, watch singing and dancing tours, and taste delicious food.
In order to attract more international tourists to Fujian and create a world-renowned tourist destination, the "Fuzhou-Male Flight Inaugural Ceremony" with the theme of "Refreshing Fujian at the Starting Point of the Maritime Silk Road" was held at Fuzhou Changle International Airport on February 14. The Fujian Provincial Department of Culture and Tourism subsequently launched the "Refreshing Fujian at the Starting Point of the Maritime Silk Road" cultural and tourism exchange series (Maldives), hoping to use the Maldives to inject new impetus into building a world-renowned tourist destination.
Outbound tourism is also revitalized. According to relevant data from the Xiamen Entry-Exit Border Inspection Station, the number of inbound and outbound passengers during the Spring Festival in 2024 is expected to exceed 180,000, an increase of more than three times compared with last year’s Spring Festival holiday. (over)