China News Service, Jinan, February 13 (Reporter Zhao Xiao) Folk dance and folk music, acrobatic entertainment, Hanfu parade, dragon hunting check-in... During the "golden holiday" of the Spring Festival, major ancient cities in Shandong combine tradition and modernity, technology and fashion, and creativity and interact to create a "New Year's Feast". In the context of a series of intensive cultural tourism activities such as "Celebrate the New Year with Joy" Shandong Spring Festival themed cultural tourism activities and "Hospitable Shandong New Year Party", guests from all over the world are invited to experience new and old folk customs Blending with the strong flavor of the New Year.

The gong, drum and yangko troupe perform in the ancient city of Qingzhou. Photo by Mi Hongwei

  On the fourth day of the first lunar month, we walked into the ancient city of Qingzhou in Weifang. Red Chinese knots and lantern strings decorated the streets and alleys, and intangible cultural heritage performances such as playing diabolo, octagonal drums, and butterfly fluttering took turns. Tourists stroll through the ancient city, watch performances, enjoy plays, taste delicious food, and even stop to experience traditional skills anytime and anywhere. “Watching the gong, drum and dragon troupe performance, the costume parade and the intangible cultural heritage performance in the ancient city of Qingzhou were all very exciting. It was like traveling back to ancient times. It was really a worthwhile trip.” A tourist told reporters.

  Qingzhou is one of the nine ancient states. The ancient city has a clearly recorded urban construction history of more than 2,200 years. During the Spring Festival of the Year of the Dragon, the ancient city of Qingzhou launched 35 items and more than 100 special cultural tourism activities in three major sections to celebrate the New Year in the ancient city around folk culture performances and tourism activities, and launched a dragon-hunting check-in tour in Qingzhou and the "Longyue Ancient City" traditional lantern festival Theme activities such as the New Year Temple Fair in Fengjiaxiang and the series of calligraphy and painting exhibitions "Celebrating the New Year with the Fragrance of Calligraphy and Ink" attract crowds of visitors from morning to night.

A dragon dance performance was staged in the ancient city of Qingzhou. Photo by Mi Hongwei

  The ancient city of Ju, located in Rizhao, Shandong Province, also prepares plenty of “folk custom feasts” during the Spring Festival. In the Intangible Cultural Heritage Workshop, the colorful door-passing notes attract visitors to stop and admire them. According to Yu Hong, the non-heritage inheritor of the door-passing paper, the door-passing paper comes in five colors: red, green, yellow, pink and purple, which means "five children will pass the exam" and "good luck". This year, she led the team to design a set of door-passing paper with the theme of the Year of the Dragon. , including five formats such as Xianglong Xianrui, etc., which are welcomed by consumers. Currently, the team is working hard to make orders.

  During the Spring Festival, Shandong scenic spots including Zaozhuang Taierzhuang Ancient City and Qingdao Laoshan launched discounts, free tickets and other preferential activities to activate the cultural tourism consumer market.

  On the main road of the ancient city of Taierzhuang, the immersive street performance "Dream of Taicheng·Ten Miles of Singing" was staged one after another, integrating elements such as canal culture, intangible cultural heritage, and situational interaction. It explores the streets and lanes along the canal during the Ming and Qing Dynasties, allowing visitors to appreciate the charm of the ancient city.

  Many tourists specially bring their children to the ancient city of Taierzhuang to start their winter vacation study tour. Children can not only enjoy the unique intangible cultural heritage performances on-site, but also participate in them, interact with the actors, or experience intangible cultural heritage skills in the intangible cultural heritage exhibition hall, and truly feel the unique value and charm of intangible cultural heritage.

The Shehuo Folk Custom Performance was held in the ancient city of Taierzhuang. Photo by Kong Chuang

The ancient city of Taierzhuang staged the intangible cultural heritage "Fire Dragon and Steel Flower" to welcome the New Year. Photo by Kong Chuang

  In addition, Jinan Mingshui Ancient City held the "Mingshui Ancient City Celebrates the New Year" event, which perfectly combined the French Flying Fish Show with the traditional Chinese lantern show; Linyi City Langya Ancient City is fully open to welcome guests, and the "National Show Langya" bookings are hot all over the network; Qingdao Jimo The ancient city launched a New Year temple fair integrating "food, accommodation, travel, shopping and entertainment" to showcase the local's profound historical and cultural heritage.

  According to data released by the Shandong Provincial Department of Culture and Tourism, on February 12 (the third day of the Lunar New Year), the third day of the Spring Festival holiday, the 200 tourist attractions monitored by the province received 3.768 million tourists on that day, with ticket revenue of 53.956 million Yuan and RMB increased by 81.8% and 291.6% respectively compared with the same period last year. (over)